ADTECH

Dreieich, Germany Founded: 1998 • Age: 28 yrs Acquired By AOL
Online advertising campaigns are measured, managed, and served globally.
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About ADTECH

ADTECH is a company based in Dreieich (Germany) founded in 1998 was acquired by AOL in May 2007.. ADTECH has completed 1 acquisition, including Steelbox Networks. ADTECH offers products and services including Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance. ADTECH operates in a competitive market with competitors including Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others.

  • Headquarter Dreieich, Germany
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Yahoo Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    AOL

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    AOL

    (May 16, 2007)

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Products & Services of ADTECH

ADTECH offers a comprehensive portfolio of products and services, including Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Provides web search functionality for user queries.

Offers tools for targeted digital advertising campaigns.

Enables customized ad campaigns using first-party data.

Delivers news and insights on investments and markets.

Funding Insights of ADTECH

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2006 Amount Series A - ADTECH Valuation DoubleClick By Google
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in ADTECH

ADTECH has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include AOL and DoubleClick By Google. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Premium ad exchange and ad server
Founded Year Domain Location
Online news, entertainment, and financial content is delivered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by ADTECH

ADTECH has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Steelbox Networks. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Limited information available
2003
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - ADTECH

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adtech Comparisons

Employees
+
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Competitors of ADTECH

ADTECH operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of content management and outdoor advertising services
domain founded_year HQ Location
SaaS platform for automating ad trafficking in media is provided.
domain founded_year HQ Location
Premium ad serving solutions are delivered to global publishers.
domain founded_year HQ Location
Provider of ad server solutions
domain founded_year HQ Location
Interactive video content is monetized through dynamic embeds for brands.
domain founded_year HQ Location
Patented Interest Graph technology is used for social ad targeting.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adtech

Frequently Asked Questions about ADTECH

When was ADTECH founded?

ADTECH was founded in 1998 and raised its 1st funding round 8 years after it was founded.

Where is ADTECH located?

ADTECH is headquartered in Dreieich, Germany. It is registered at Dreieich, Hessen, Germany.

What does ADTECH do?

Founded in 1998 in Dreieich, Germany, Adtech operates as a global ad serving technology company within the digital advertising sector. It was acquired by AOL in 2007 and integrated into AOL Networks. Through its Adtech IQ product, capabilities are provided for web publishers, ad networks, agencies, and advertisers to handle display, video, and mobile ad campaigns. Ad servers focused on speed and efficiency are offered across international operations.

Who are the top competitors of ADTECH?

ADTECH's top competitors include Kevel, YANGAROO and Operative.

What products or services does ADTECH offer?

ADTECH offers Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance.

How many acquisitions has ADTECH made?

ADTECH has made 1 acquisition, including Steelbox Networks.

Who are ADTECH's investors?

ADTECH has 2 investors. Key investors include AOL, and DoubleClick By Google.

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