About ADTECH
ADTECH is a Media & Entertainment company based in Dreieich (Germany) founded in 1998, and was acquired by AOL in May 2007. It operates as an online advertising campaigns are measured, managed, and served globally. ADTECH has completed 1 acquisition, including Steelbox Networks. The company was acqui-hired. ADTECH offers products and services including Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance. Its focus areas include Enterprise Applications, AdTech, Ad Server and Cross-Device. Its legal entity is Yahoo Inc. Its competitors include Kevel, Operative, Smart AdServer, Apptera and Cinemacraft and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Founded in 1998 in Dreieich, Germany, Adtech operates as a global ad serving technology company within the digital advertising sector. It was acquired by AOL in 2007 and integrated into AOL Networks. Through its Adtech IQ product, capabilities are provided for web publishers, ad networks, agencies, and advertisers to handle display, video, and mobile ad campaigns. Ad servers focused on speed and efficiency are offered across international operations.
- Headquarters Dreieich, Germany
- Stage Acquired
- SectorsMedia & Entertainment
- Website adtech.com
- Social LinkedIn
- Acquired by AOL (May 2007)
- Legal Name Yahoo Inc
Products & Services of ADTECH
ADTECH offers a comprehensive portfolio of products and services, including Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance.
Provides web search functionality for user queries.
Offers tools for targeted digital advertising campaigns.
Enables customized ad campaigns using first-party data.
Delivers news and insights on investments and markets.
Funding Insights of ADTECH
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of ADTECH with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | – | Series A | – | DoubleClick By Google | – |
2 investors in total: 2 institutional.
Investors in ADTECH
ADTECH has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include AOL and DoubleClick By Google.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Premium ad exchange and ad server | 1996 | doubleclick.com | New York, United States | |
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for ADTECH
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ADTECH
ADTECH has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Steelbox Networks.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information available | steelbox.com | Alpharetta, United States | 2003 | Jan 2009 | •••• |
Complete acquisition details for ADTECH
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ADTECH
4 dated milestones of ADTECH across 11 years, from founding to its latest funding, stage changes and deals.
- Founded ADTECH is founded.
- Funding First funding round.
- Exit Acquired by AOL.
- Acquisition Acquires Steelbox Networks.
Competitors of ADTECH
ADTECH has 9 listed competitors in our database, 7 of them funded. They include Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | – | SaaS platform for automating ad trafficking in media is provided. | |
| smartadserver.com | 2001 | Montreal, Canada | – | – | Premium ad serving solutions are delivered to global publishers. | |
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions | |
| cinemacraft.tv | 2010 | Tokyo, Japan | $6.94M | – | Interactive video content is monetized through dynamic embeds for brands. | |
| 140proof.com | 2009 | San Francisco, United States | $5.5M | – | Patented Interest Graph technology is used for social ad targeting. | |
| yangaroo.com | 1999 | Toronto, Canada | – | – | Cloud based distributor for the music industry | |
| tap.me | 2009 | Chicago, United States | $5.45M | – | Ad servers for mobile and video gaming ads are provided. | |
| lightningcast.com | 1999 | Baltimore, United States | $20.5M | – | Provider of ad insertion technology and services |
Detailed competitors of ADTECH
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ADTECH
Websites that share an audience with ADTECH (adtech.com).
Websites whose visitors overlap most with ADTECH. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
en.wikipedia.org | en.wikipedia.org | 100% | – | – | – |
| ad-tech.com | 99% | 20.9K | #1,244,246 | View details | |
adtechglobal.com | adtechglobal.com | 98% | – | – | – |
media2.legacy.com | media2.legacy.com | 98% | – | – | – |
adzerk.com | adzerk.com | 70% | – | – | – |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as ADTECH (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about ADTECH
ADTECH was founded in 1998 and raised its 1st funding round 8 years after it was founded.
ADTECH is headquartered in Dreieich, Germany. It is registered at Dreieich, Hessen, Germany.
Founded in 1998 in Dreieich, Germany, Adtech operates as a global ad serving technology company within the digital advertising sector. It was acquired by AOL in 2007 and integrated into AOL Networks. Through its Adtech IQ product, capabilities are provided for web publishers, ad networks, agencies, and advertisers to handle display, video, and mobile ad campaigns. Ad servers focused on speed and efficiency are offered across international operations.
ADTECH offers Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance.
ADTECH has made 1 acquisition, including Steelbox Networks.
ADTECH has 2 investors. Key investors include AOL, and DoubleClick By Google.
ADTECH operates through Yahoo Inc.
Yes. ADTECH was acquired by AOL in May 2007.