About ADTECH
ADTECH is a company based in Dreieich (Germany) founded in 1998 was acquired by AOL in May 2007.. ADTECH has completed 1 acquisition, including Steelbox Networks. ADTECH offers products and services including Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance. ADTECH operates in a competitive market with competitors including Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others.
- Headquarter Dreieich, Germany
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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- Legal Name Yahoo Inc
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Products & Services of ADTECH
ADTECH offers a comprehensive portfolio of products and services, including Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides web search functionality for user queries.
Offers tools for targeted digital advertising campaigns.
Enables customized ad campaigns using first-party data.
Delivers news and insights on investments and markets.
Funding Insights of ADTECH
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2006 | Amount | Series A - ADTECH | Valuation | DoubleClick By Google |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ADTECH
ADTECH has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include AOL and DoubleClick By Google. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Premium ad exchange and ad server
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Founded Year | Domain | Location | |
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Online news, entertainment, and financial content is delivered.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ADTECH
ADTECH has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Steelbox Networks. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Limited information available
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2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ADTECH
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adtech Comparisons
Competitors of ADTECH
ADTECH operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of content management and outdoor advertising services
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| domain | founded_year | HQ Location |
SaaS platform for automating ad trafficking in media is provided.
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| domain | founded_year | HQ Location |
Premium ad serving solutions are delivered to global publishers.
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| domain | founded_year | HQ Location |
Provider of ad server solutions
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| domain | founded_year | HQ Location |
Interactive video content is monetized through dynamic embeds for brands.
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| domain | founded_year | HQ Location |
Patented Interest Graph technology is used for social ad targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about ADTECH
When was ADTECH founded?
ADTECH was founded in 1998 and raised its 1st funding round 8 years after it was founded.
Where is ADTECH located?
ADTECH is headquartered in Dreieich, Germany. It is registered at Dreieich, Hessen, Germany.
What does ADTECH do?
Founded in 1998 in Dreieich, Germany, Adtech operates as a global ad serving technology company within the digital advertising sector. It was acquired by AOL in 2007 and integrated into AOL Networks. Through its Adtech IQ product, capabilities are provided for web publishers, ad networks, agencies, and advertisers to handle display, video, and mobile ad campaigns. Ad servers focused on speed and efficiency are offered across international operations.
Who are the top competitors of ADTECH?
What products or services does ADTECH offer?
ADTECH offers Yahoo Search, Yahoo Ads, Yahoo DSP, and Yahoo Finance.
How many acquisitions has ADTECH made?
ADTECH has made 1 acquisition, including Steelbox Networks.
Who are ADTECH's investors?
ADTECH has 2 investors. Key investors include AOL, and DoubleClick By Google.
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