About Affinio
Affinio is a company based in New York (United States) founded in 2013 was acquired by NowVertical Group in October 2021.. Affinio has raised $16 million across 4 funding rounds from investors including NowVertical Group, Whitecap VP and Social Starts. Affinio offers products and services including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing. Affinio operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
- Headquarter New York, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$16 M (USD)
in 4 rounds
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Latest Funding Round
$9 M (USD), Series B
Nov 27, 2017
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Investors
NowVertical Group
& 6 more
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Employee Count
Employee Count
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Acquired by
NowVertical Group
(Oct 18, 2021)
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Products & Services of Affinio
Affinio offers a comprehensive portfolio of products and services, including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Segments audiences based on interests and behaviors for marketing.
Analyzes consumer behavior from social data for insights.
Utilizes digital activity to identify target consumer groups.
Assesses audience demand for brands based on signals.
Manages and analyzes X communities for engagement.
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Funding Insights of Affinio
Affinio has successfully raised a total of $16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $9.0M
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First Round
First Round
(29 Oct 2013)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2017 | Amount | Series B - Affinio | Valuation | Whitecap Venture Partners | |
| Nov, 2015 | Amount | Series A - Affinio | Valuation |
investors |
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| Oct, 2013 | Amount | Seed - Affinio | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinio
Affinio has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include NowVertical Group, Whitecap VP and Social Starts. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Whitecap VP is engaged in venture capital investments for startups.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are made in US tech sectors.
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Founded Year | Domain | Location | |
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Early stage capital is provided to Atlantic Canadian technology companies by Build Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affinio
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Affinio
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinio Comparisons
Competitors of Affinio
Affinio operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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| domain | founded_year | HQ Location |
AI powered digital experience and customer data management platform
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Customer data is integrated and collected via cloud-based API platform.
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| domain | founded_year | HQ Location |
Cloud based data integration and customer data platform
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| domain | founded_year | HQ Location |
Cloud-based platform enables digital experience management for marketers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affinio
Frequently Asked Questions about Affinio
When was Affinio founded?
Affinio was founded in 2013.
Where is Affinio located?
Affinio is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Affinio a funded company?
Affinio is a funded company, having raised a total of $16M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Oct 29, 2013.
What does Affinio do?
Affinio was founded in 2013 and is based in New York, United States, operating as a social insights platform within the marketing technology sector. Diverse online audiences are analyzed and grouped into clusters based on shared affinities, interests, and connections to people, topics, and brands. Psychographic and cultural profiles are extracted to support applications in marketing strategies, messaging, brand development, advertising purchases, and market research.
Who are the top competitors of Affinio?
Affinio's top competitors include Twilio, Capillary Technologies and Segment.
What products or services does Affinio offer?
Affinio offers Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing.
Who are Affinio's investors?
Affinio has 7 investors. Key investors include NowVertical Group, Whitecap VP, Social Starts, Build Ventures, and Round13 Capital.