About Affinio
Affinio is a company based in New York (United States) founded in 2013 was acquired by NowVertical Group in October 2021. Affinio has raised $16 million across 4 funding rounds from investors including NowVertical Group, Whitecap VP and Social Starts. Affinio offers products and services including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing. Affinio operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
- Headquarter New York, United States
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Sectors
TechnologyMedia & Entertainment
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Phone
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Website
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$16 M (USD)
in 4 rounds
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Latest Funding Round
$9 M (USD), Series B
Nov 27, 2017
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Investors
NowVertical Group
& 6 more
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Employee Count
Not available
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Acquired by
NowVertical Group
(Oct 18, 2021)
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Products & Services of Affinio
Affinio offers a comprehensive portfolio of products and services, including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing.
Segments audiences based on interests and behaviors for marketing.
Analyzes consumer behavior from social data for insights.
Utilizes digital activity to identify target consumer groups.
Assesses audience demand for brands based on signals.
Manages and analyzes X communities for engagement.
People of Affinio
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Funding Insights of Affinio
Affinio has successfully raised a total of $16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Affinio
Affinio has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include NowVertical Group, Whitecap VP and Social Starts.
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Whitecap VP is engaged in venture capital investments for startups.
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Early-stage venture capital investments are made in US tech sectors.
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Early stage capital is provided to Atlantic Canadian technology companies by Build Ventures.
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Investor details for Affinio
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Investments & Acquisitions by Affinio
Investment portfolio details for Affinio
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Financial Statements - Affinio
Detailed financials for Affinio
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Affinio Comparisons
Peer comparison for Affinio
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Competitors of Affinio
Affinio operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
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Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI powered digital experience and customer data management platform
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AI-powered loyalty management software is offered for enterprises.
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Customer data is integrated and collected via cloud-based API platform.
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Cloud based data integration and customer data platform
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Cloud-based platform enables digital experience management for marketers.
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Detailed competitors of Affinio
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Latest news on Affinio
Complete news archive for Affinio
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Frequently Asked Questions about Affinio
Affinio was founded in 2013.
Affinio is headquartered in New York, United States. It is registered at New York, New York, United States.
Affinio is a funded company, having raised a total of $16M across 4 funding rounds to date.
Affinio was founded in 2013 and is based in New York, United States, operating as a social insights platform within the marketing technology sector. Diverse online audiences are analyzed and grouped into clusters based on shared affinities, interests, and connections to people, topics, and brands. Psychographic and cultural profiles are extracted to support applications in marketing strategies, messaging, brand development, advertising purchases, and market research.
Affinio's top competitors include Twilio, Capillary Technologies and Segment.
Affinio offers Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing.
Affinio has 7 investors. Key investors include NowVertical Group, Whitecap VP, Social Starts, Build Ventures, and Round13 Capital.