About Affinio
Affinio is a company based in New York (United States) founded in 2013 was acquired by NowVertical Group in October 2021. Affinio has raised $16 million across 4 funding rounds from investors including NowVertical Group, Whitecap VP and Social Starts. Affinio offers products and services including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing. Affinio operates in a competitive market with competitors including Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
- Headquarter New York, United States
- SectorsTechnologyMedia & Entertainment
- Website affinio.com
- Social LinkedIn X Facebook
- Acquired by NowVertical Group (Oct 2021)
- Total Equity Funding$16M (USD)
in 4 rounds
- Latest Funding Round$9M (USD), Series B
Nov 2017
- InvestorsNowVertical Group
& 6 more
- Acquired byNowVertical Group
(Oct 2021)
Products & Services of Affinio
Affinio offers a comprehensive portfolio of products and services, including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing.
Segments audiences based on interests and behaviors for marketing.
Analyzes consumer behavior from social data for insights.
Utilizes digital activity to identify target consumer groups.
Assesses audience demand for brands based on signals.
Manages and analyzes X communities for engagement.
Funding Insights of Affinio
Affinio has successfully raised a total of $16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16M
- Total Rounds 4
- Last Round Series B — $9M
- First Round $1.5M
(Oct 2013)
- Investors Count 6
All 4 funding rounds of Affinio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $9M | Series B | – | Whitecap Venture Partners | |
| Nov 2015 | $4M | Series A | – | – | |
| Oct 2013 | $1.5M | Seed | – | – | |
| Oct 2013 | $1.5M | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Affinio
Affinio has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include NowVertical Group, Whitecap VP and Social Starts.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Whitecap VP is engaged in venture capital investments for startups. | – | whitecapvp.com | Toronto, Canada | |
Early-stage venture capital investments are made in US tech sectors. | – | socialstarts.com | San Francisco, United States | |
Early stage capital is provided to Atlantic Canadian technology companies by Build Ventures. | – | buildventures.ca | Canada | |
Round13 Capital is engaged in venture capital investments across Canada. | – | round13.com | Toronto, Canada | |
- | – | socialstart.org | - | |
Seed-stage investments are made in US startups by Brave Ventures. | – | braveventures.com | New York, United States | |
AI-powered data intelligence and analytics platform is offered. | 2017 | nowvertical.com | Jupiter, United States |
Investor details for Affinio
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Affinio
10 people are tracked at Affinio (2 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Luke White | Vice President Of Commercial | Leadership |
Grégory Piet, Ph.D | Head of Insights and Data Research | Leadership |
María José Galiano Fernández | Revenue Manager | Team |
Javier Burón | Product Strategist | Team |
Ana Vico | Product Manager | Team |
Cynthia Molina Rodríguez | Lead Data Scientist | Team |
Cristóbal Motta | Customer Onboarding Specialist | Team |
Eduardo Alonso | Senior Data Engineer | Team |
Leticia Polese | Communications Manager | Team |
Jose Maria Mayoral Montilla | Project Manager | Team |
Complete people profiles for Affinio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Affinio
4 dated milestones of Affinio across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Affinio is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series B, of $9.0M.
- Exit Acquired by NowVertical Group.
Competitors of Affinio
Affinio operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Acquia, Capillary Technologies, Segment and Hightouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| segment.com | 2011 | San Francisco, United States | $283.6M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $172.2M | 79 | Cloud based data integration and customer data platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| tealium.com | 2008 | San Diego, United States | $277.45M | 353 | Customer data is managed and orchestrated via a specialized platform. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform |
Detailed competitors of Affinio
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Latest news on Affinio
Complete news archive for Affinio
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Affinio
10 companies that operate in the same segment as Affinio (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Affinio
Affinio was founded in 2013.
Affinio is headquartered in New York, United States. It is registered at New York, New York, United States.
Affinio is a funded company, having raised a total of $16M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Oct 2013.
Affinio was founded in 2013 and is based in New York, United States, operating as a social insights platform within the marketing technology sector. Diverse online audiences are analyzed and grouped into clusters based on shared affinities, interests, and connections to people, topics, and brands. Psychographic and cultural profiles are extracted to support applications in marketing strategies, messaging, brand development, advertising purchases, and market research.
Affinio's top competitors include Twilio, Capillary Technologies and Segment.
Affinio offers Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing.
Affinio has 7 investors. Key investors include NowVertical Group, Whitecap VP, Social Starts, Build Ventures, and Round13 Capital.
Yes. Affinio was acquired by NowVertical Group in October 2021.