About Amrod
Amrod is a Business Services company based in Johannesburg (South Africa) founded in 2000 by Craig Friedman and Amit Brill, and was acquired by The Carlyle Group in September 2016. It operates as a loyalty programs and promotional products are provided by Amrod. The company has 10 employees. Its website amrod.co.za draws about 350 thousand monthly visits. Its focus areas include Loyalty Services.
Company details
Amrod was founded in 2000 and is headquartered in Johannesburg, South Africa. Operations focus on the marketing services sector, where loyalty program solutions and promotional product offerings are delivered to clients. These services support customer engagement and brand promotion across various industries. The company, co-founded by Craig Friedman and Amit Brill, maintains its primary domain at amrod.co.za for online presence and business interactions.
- Headquarters Johannesburg, South Africa
- Employees 10
- Founders Craig Friedman, Amit Brill
- Stage Acquired
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website amrod.co.za
- Social LinkedIn X Facebook
- Acquired by The Carlyle Group (Sep 2016)
- Investors
- Employee Count10
- Acquired byThe Carlyle Group
(Sep 2016)
Investors in Amrod
Amrod has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include The Carlyle Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | - |
Investor details for Amrod
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People of Amrod
14 people are tracked at Amrod (2 in leadership, 12 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Craig Friedman | Co-Founder | Leadership |
Amit Brill | Co-Founder | Leadership |
Rudy Miranda | Clothing Technical Manager | Team |
Marcia Kunene | Front Office Receptionist | Team |
Thembi Vundisa | Sales Administrator | Team |
Busisiwe Baleni | Personal Assistant | Team |
Henry G. Kabiru. | Showroom Coordinator | Team |
Beulah Smith | SDLC Administrator - Amrod | Team |
Fisiwe Dube | Occupational Health And Safety Officer | Team |
Abram Pilusa | Shelver Clerk | Team |
Justin Gordon | Key Accounts Manager | Team |
Penelope Nonhlanhla McHunu | Sales Administrator | Team |
Tafadzwa Tsodzo Nyamayaro | Sales Manager | Team |
Marlon Minnis | Assistant Manager | Team |
Complete people profiles for Amrod
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Amrod
2 dated milestones of Amrod across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Amrod is founded.
- Exit Acquired by The Carlyle Group.
Web traffic of Amrod
The website of Amrod (amrod.co.za) receives about 349.7K visits a month.
- Monthly visits349.7K
▲ 45.3% vs previous month
Websites whose visitors overlap most with Amrod. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kmq.co.za | kmq.co.za | 100% | – | #940,420 | – |
altitudec.co.za | altitudec.co.za | 77% | – | – | – |
| thecourierguy.co.za | 70% | 3.4M | #14,467 | View details | |
| kevro.co.za | 66% | – | – | View details | |
 amazon.co.za | amazon.co.za | 65% | – | #6,441 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Amrod
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Customer Engagement & Loyalty Solutions
10 companies that operate in the same segment as Amrod (Customer Engagement & Loyalty Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platforms and services for customer experience management are provided. | 2000 | San Jose, California, United States | USD 22 M | USD 77.6 M | 6,811 | |
UI/UX design, mobile, and web application development services are provided. | 2002 | Tysons, Virginia, United States | USD 98.75 M | USD 14.54 M | 438 | |
Wholesale used vehicles are auctioned online for dealers. | 1999 | Redwood City, California, United States | USD 35 M | USD 1.79 B | 4,800 | |
Platforms-led customer experience solutions are delivered across multiple channels. | 2004 | Chennai, Tamil Nadu, India | USD 87.22 M | USD 79.05 M | 930 | |
Software development, ERP, and IT consulting services are provided. | 2009 | Hyderabad, Telangana, India | – | USD 129.71 M | 1,460 | |
Digital business transformation services are provided to diverse industries. | 1990 | Boston, Massachusetts, United States | – | – | – | |
Customer experience management is enabled by AI and automation software. | 2016 | Singapore, Singapore | – | USD 535.58 K | 153 | |
Outsourced sales and marketing services are provided globally by MarketStar. | 1988 | Ogden, Utah, United States | – | – | – | |
IT suite services including digital transformation and AI are provided. | 1996 | Plano, Texas, United States | USD 77.5 M | USD 83.7 M | 5,798 | |
Firstsource is recognized as a global business process management partner. | 2001 | Mumbai, Maharashtra, India | USD 35 M | USD 1.02 B | 24,750 |
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Frequently Asked Questions about Amrod
Amrod was founded in 2000.
Amrod is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Amrod has 10 employees.
Amrod was founded in 2000 and is headquartered in Johannesburg, South Africa. Operations focus on the marketing services sector, where loyalty program solutions and promotional product offerings are delivered to clients. These services support customer engagement and brand promotion across various industries. The company, co-founded by Craig Friedman and Amit Brill, maintains its primary domain at amrod.co.za for online presence and business interactions.
Amrod has 1 investor. Key investors include The Carlyle Group.
Yes. Amrod was acquired by The Carlyle Group in September 2016.
The website of Amrod receives about 350 thousand visits a month.