About AuDigent
AuDigent is a Media & Entertainment company based in Philadelphia (United States) founded in 2016, and was acquired by Experian in December 2024. It operates as an ad data management platform for influencer audience discovery is provided. AuDigent has raised $27.8 million across 4 funding rounds from investors including Experian, Warner Music and Galaxy. AuDigent offers products and services including Hadron ID, SmartPMP, ContextualPMP, and CognitivePMP. Its focus areas include Enterprise Applications, AdTech and Data Management Platform. Its competitors include mParticle, Alliance Data, Choozle, Zefr and Permutive and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
AuDigent was founded in 2016 in Philadelphia, United States, within the advertising technology sector. An ad data management platform is operated to curate audience data across multiple platforms. Influencer audiences suitable for brands are identified through this tool, enabling partnerships that enhance ad campaign performance on online, mobile, social media, and OTT channels. Creativity is dynamically optimized to align with audience interests.
- Headquarters Philadelphia, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website audigent.com
- Social LinkedIn X Facebook
- Acquired by Experian (Dec 2024)
Products & Services of AuDigent
AuDigent offers a comprehensive portfolio of products and services, including Hadron ID, SmartPMP, ContextualPMP, and CognitivePMP.
Cookieless framework for targeted audience segmentation.
Platform for optimized programmatic ad transactions.
Cookieless solution for contextual ad placements.
AI tool for predictive audience targeting.
Funding Insights of AuDigent
AuDigent has successfully raised a total of $27.8M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $19.1 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.8M
- Total Rounds 4
- Last Round Series B — $19.1M
- First Round $2M
(Oct 2016)
- Investors Count 10
All 4 funding rounds of AuDigent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $19.1M | Series B | – | GO PA Fund | |
| Nov 2019 | $6.7M | Series A | – | Raised In Space | |
| Sep 2017 | – | Seed | – | Ben Franklin Technology Partners | – |
| Oct 2016 | $2M | Seed | – | – | – |
11 investors in total: 10 institutional and 1 angel.
Investors in AuDigent
AuDigent has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Experian, Warner Music and Galaxy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment fund | 2012 | broadscale.com | New York, United States | |
- | – | raisedinspace.com | - | |
- | – | mathcapital.ventures | - | |
Venture capital firm backed by RiverPark Funds group | – | riverparkvc.com | New York, United States | |
Venture fund investments are focused on technology-based companies in Pennsylvania. | – | gopafund.com | Philadelphia, United States | |
Technology ecosystem growth is supported in Southeastern Pennsylvania. | – | sep.benfranklin.org | Philadelphia, United States | |
Galaxy is recognized as a leader in digital assets and data center infrastructure. | 2018 | galaxy.com | New York, United States | |
Music publishing company | 1958 | wmg.com | New York, United States | |
SVK Crypto is focused on blockchain technology investment advisory. | – | svkcrypto.com | London, United Kingdom | |
Experian is recognized as a leader in credit reporting and financial services. | 1980 | experian.com | Ireland |
Investor details for AuDigent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
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People of AuDigent
26 people are tracked at AuDigent (14 in leadership, 1 in board & advisors, 11 in team).
| Name | Role | Group |
|---|---|---|
David Arnold | Chief Creative Officer (cco) | Leadership |
Greg Williams | President | Leadership |
Drew Stein | CEO & Co-Founder | Leadership |
Dave Arnold | Chief Creative Officer | Leadership |
Matthew Griffiths | Chief Technology Officer | Leadership |
Gina Cavallo | Chief Revenue Officer | Leadership |
Efua Gilzene | VP, Project Management | Leadership |
Pierce Cook-Anderson | Executive Vice President And General Manager, EMEA | Leadership |
Jonathan Bloch | EVP Data Distribution And Chief Scientist | Leadership |
Dominic di Talamo | VP EMEA | Leadership |
Ashley Herzog Kirchgessner | Executive Vice President, Sales Enablement & Training | Leadership |
John Carson | Director Of Sales Operations | Leadership |
Sahil Garga | Senior Director, Strategic Accounts | Leadership |
Sheri Denucci | Enterprise Sales Account Director | Leadership |
Brian Brater | Executive Chairman & Co-Founder | Board & advisors |
Ajit Jain | Architect / Distinguished Engineer | Team |
Divya Chandana | Sr. Software Developer | Team |
Jason Ienner | SVP, Artists & Labels | Team |
Varsha Rana | Senior Customer Success Manager, Strategic Accounts | Team |
Gabriella M. | Customer Success Manager | Team |
6 more people are available in the full profile.
Complete people profiles for AuDigent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of AuDigent
4 dated milestones of AuDigent across 8 years, from founding to its latest funding, stage changes and deals.
- Founded AuDigent is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series B, of $19.1M.
- Exit Acquired by Experian.
Competitors of AuDigent
AuDigent has 10 listed competitors in our database, 8 of them funded. They include mParticle, Alliance Data, Choozle, Zefr and Permutive, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | – | Cross-screen mobile audiences are targeted using location and social signals. | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. | |
| bluekai.com | 2008 | Cupertino, United States | $41.89M | – | Cloud-based data management platform and third-party marketplace are operated. |
Detailed competitors of AuDigent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of AuDigent
The website of AuDigent (audigent.com) receives about 7.8K visits a month and ranks #2,508,727 among all websites worldwide, #10,995 in Marketing and Advertising.
- Monthly visits7.8K
▼ 13.1% vs previous month
- Unique visitors3.8K
per month
- Global rank#2,508,727
among all websites
- Category rank#10,995
Business and Consumer Services · Marketing and Advertising
- Bounce rate49%
- Pages per visit1.6
- Average visit15 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with AuDigent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lotame.com | 100% | 82.5K | #330,897 | View details | |
| tatari.tv | 98% | 27.4K | #1,058,409 | View details | |
| nexxen.com | 98% | 42.8K | #909,403 | View details | |
campaignlive.co.uk | campaignlive.co.uk | 98% | – | #114,656 | – |
| anonymised.io | 88% | 680.7K | #40,350 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for AuDigent
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as AuDigent (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Audigent
Complete news archive for AuDigent
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about AuDigent
AuDigent was founded in 2016.
AuDigent is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
AuDigent is a funded company, having raised a total of $27.8M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Oct 2016.
AuDigent was founded in 2016 in Philadelphia, United States, within the advertising technology sector. An ad data management platform is operated to curate audience data across multiple platforms. Influencer audiences suitable for brands are identified through this tool, enabling partnerships that enhance ad campaign performance on online, mobile, social media, and OTT channels. Creativity is dynamically optimized to align with audience interests.
AuDigent offers Hadron ID, SmartPMP, ContextualPMP, and CognitivePMP.
AuDigent has 11 investors. Key investors include Experian, Warner Music, Galaxy, Broadscale Group, and Raised In Space.
Yes. AuDigent was acquired by Experian in December 2024.