About BackType
BackType is a company based in San Francisco (United States) founded in 2008 was acquired by Twitter in July 2011. BackType has raised $1 million across 1 funding round from investors including True Ventures, K9 Ventures and Lowercase Capital. BackType operates in a competitive market with competitors including Sprout Social, Signal AI, CreativeX, StatSocial and Cision, among others.
- Headquarter San Francisco, United States
- SectorsTechnology
- Website backtype.com
- Social LinkedIn X
- Acquired by Twitter (Jul 2011)
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Seed
Mar 2011
- InvestorsTrue Ventures
& 7 more
- Acquired byTwitter
(Jul 2011)
Funding Insights of BackType
BackType has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Mar 2011)
- Investors Count 7
All 1 funding rounds of BackType with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $1M | Seed | – | – |
8 investors in total: 8 institutional.
Investors in BackType
BackType has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include True Ventures, K9 Ventures and Lowercase Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm supporting AI founders through investments and community. | – | trueventures.com | - | |
A technology-focused Pre-Seed fund in Palo Alto, California. | – | k9ventures.com | - | |
VC & PE firm | – | lowercasecapital.com | San Francisco, United States | |
Venture capital firm focused on tech sectors | – | foundercollective.com | Cambridge, United States | |
Venture capital and acceleration are provided to tech startups. | – | 500.co | Ho Chi Minh City, Vietnam | |
Freestyle VC is engaged in seed funding for tech startups. | – | freestyle.vc | Larkspur, United States | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Social platform for microblogging | – | twitter.com | San Francisco, United States |
Investor details for BackType
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of BackType
3 dated milestones of BackType across 3 years, from founding to its latest funding, stage changes and deals.
- Founded BackType is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Twitter.
Competitors of BackType
BackType operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, CreativeX, StatSocial and Cision, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| statsocial.com | 2012 | New York, United States | $14.72M | 20 | Social media analytics software with audience segmentation is provided. | |
| cision.com | 1867 | Chicago, United States | $4.97M | 1,407 | Cloud-based PR platform is provided for business media management. | |
| ticketfly.com | 2008 | San Francisco, United States | $87M | 124 | Cloud-based social marketing and event ticketing platform is operated. | |
| synthesio.com | 2006 | New York, United States | $22.05M | – | Social media conversations about brands are tracked and analyzed globally. | |
| curalate.com | 2012 | Philadelphia, United States | $39.86M | 99 | Cloud-based software tools for shoppable content creation are provided. | |
| unmetric.com | 2011 | New York, United States | $8.7M | 46 | AI-powered social media analytics are delivered for brand intelligence. |
Detailed competitors of BackType
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BackType
Websites that share an audience with BackType (backtype.com).
Websites whose visitors overlap most with BackType. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tweetbeep.com | tweetbeep.com | 100% | – | – | – |
blogsearch.google.com | blogsearch.google.com | 89% | – | – | – |
| trendrr.com | 72% | – | – | View details | |
| socialmention.com | 31% | – | #1,184,081 | View details | |
| technorati.com | 31% | 19K | #1,277,689 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for BackType
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Backtype
Complete news archive for BackType
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to BackType
10 companies that operate in the same segment as BackType (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about BackType
BackType was founded in 2008 and raised its 1st funding round 3 years after it was founded.
BackType is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
BackType is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Mar 2011.
BackType provides an analytics dashboard that aims to help brands and agencies understand the business impact of social media. Products include BackTweets, which helps publishers understand the reach of their Tweets and content, who they are reaching, and how Tweets covert to web traffic, sales and other KPIs. Clients include The New York Times, Edelman, Bitly, HubSpot, Hunch and SlideShare. Acquired and fully integrated into Twitter in 2011.
BackType's top competitors include Sprout Social, CreativeX and Signal AI.
BackType has 8 investors. Key investors include True Ventures, K9 Ventures, Lowercase Capital, Founder Collective, and 500 Global.
Yes. BackType was acquired by Twitter in July 2011.