About BAYiQ
BAYiQ is a Technology company based in Mesa (United States) founded in 2015, and was acquired by AutoVitals in January 2021. Cloud-based rewards and marketing solutions are offered for automotive providers. It operates in the Technology and Transportation, Automotive & Logistics sectors. BAYiQ has raised $1.7 million across 1 funding round from investors including AutoVitals, Tom Peterson and Cobre Capital. BAYiQ offers products and services including Loyalty Rewards Program, Online Reviews, Appointment Scheduler, and Email and Text Marketing. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Automotive. Its competitors include Mitchell International, Dealer.com and CDK Global; 1 of its 3 listed competitors has raised funding.
Company details
BAYiQ was founded in 2015 and is based in Mesa, United States. Cloud-based rewards management and customer marketing solutions are provided to tire and automotive service providers. Operations include real-time customer analytics, promotions management, social media marketing, gift card management, POS integrations, customized rewards creation, and reporting. Training services for program implementation are also offered.
- Headquarters Mesa, United States
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website bayiq.com
- Social LinkedIn X Facebook
- Acquired by AutoVitals (Jan 2021)
- Total Equity Funding$1.7M (USD)
in 1 rounds
- Latest Funding Round$1.7M (USD), Seed
Feb 2017
- InvestorsAutoVitals
& 4 more
- Acquired byAutoVitals
(Jan 2021)
Products & Services of BAYiQ
BAYiQ offers a comprehensive portfolio of products and services, including Loyalty Rewards Program, Online Reviews, Appointment Scheduler, and Email and Text Marketing.
Program to build customer loyalty through bonuses and promotions.
System to solicit and manage customer reviews online.
Feature for easy online appointment booking.
Service for sending reminders and promotions via email and text.
Funding Insights of BAYiQ
BAYiQ has successfully raised a total of $1.7M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.7 million completed in February 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 1
- Last Round Seed β $1.7M
- First Round $1.7M
(Feb 2017)
- Investors Count 4
All 1 funding rounds of BAYiQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2017 | $1.7M | Seed | β | Tom Peterson |
5 investors in total: 3 institutional and 2 angel.
Investors in BAYiQ
BAYiQ has secured backing from 5 investors, including angel and venture fund investors. Prominent investors backing the company include AutoVitals, Tom Peterson and Cobre Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is directed toward B2B technology companies. | cobre.vc | Scottsdale, United States | ||
Seed capital is delivered to Arizona-based technology startups. | 2016 | azff.co | Phoenix, United States | |
TP Tom Peterson | unknown_4d4812ab04294695b | |||
MM Mario Martinez II | Angel investor and sales expert, founder of Vengreso, focused on digital sales. | unknown_cc64e8904ea54c93a | ||
SaaS productivity tools are supplied to auto repair shops. | 2009 | autovitals.com | Santa Barbara, United States |
Investor details for BAYiQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of BAYiQ
8 people are tracked at BAYiQ (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Jennifer Thronson | CEO | Leadership |
Shane Gibson | Director of Software Development | Leadership |
Ben Sarosy | Director of Sales | Leadership |
Jeff Ballard | Director of Customer Success | Leadership |
Garrett Gray | Senior Director of Operations | Leadership |
Ben S. | Director of Sales (acquired) | Leadership |
Blake Madsen | Customer Success Manager | Team |
Jennifer Cooper | Manager, Strategic Partnerships | Team |
Complete people profiles for BAYiQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of BAYiQ
3 dated milestones of BAYiQ across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BAYiQ is founded.
- Funding First funding round of $1.7M.
- Exit Acquired by AutoVitals.
Competitors of BAYiQ
BAYiQ has 3 listed competitors in our database, 1 of them funded. They include Mitchell International, Dealer.com and CDK Global.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mitchell.com | 1992 | San Diego, United States | 5,596 | SaaS-driven collision repair and auto workshop management solutions | ||
| dealer.com | 1998 | Burlington, United States | $40M | Digital marketing solutions for automotive dealerships are delivered. | ||
| cdkglobal.com | 1972 | Hoffman Estates, United States | 739 | Cloud-driven management systems for auto dealerships are provided. |
Detailed competitors of BAYiQ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BAYiQ
The website of BAYiQ (bayiq.com) receives about 2.7K visits a month.
- Monthly visits2.7K
▲ 3.4% vs previous month
Top companies in MarketingTech
3 companies that operate in the same segment as BAYiQ (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Bayiq
Complete news archive for BAYiQ
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Frequently Asked Questions about BAYiQ
BAYiQ was founded in 2015 and raised its 1st funding round 2 years after it was founded.
BAYiQ is headquartered in Mesa, United States. It is registered at Mesa, Arizona, United States.
BAYiQ is a funded company, having raised a total of $1.7M across 1 funding round to date. The company's 1st funding round was a Seed of $1.7M, raised on Feb 2017.
BAYiQ was founded in 2015 and is based in Mesa, United States. Cloud-based rewards management and customer marketing solutions are provided to tire and automotive service providers. Operations include real-time customer analytics, promotions management, social media marketing, gift card management, POS integrations, customized rewards creation, and reporting. Training services for program implementation are also offered.
BAYiQ's top competitors include Mitchell International, CDK Global and Dealer.com.
BAYiQ offers Loyalty Rewards Program, Online Reviews, Appointment Scheduler, and Email and Text Marketing.
BAYiQ has 5 investors. Key investors include AutoVitals, Tom Peterson, Cobre Capital, Arizona Founders Fund, and Mario Martinez II.
Yes. BAYiQ was acquired by AutoVitals in January 2021.

