About BINTO
BINTO is a company based in Philadelphia (United States) founded in 2016 by Suzie Welsh. BINTO operates in a competitive market with competitors including IHerb, Vitacost.com, Ritual, Panaceutics and Wile, among others.
- Headquarter Philadelphia, United States
- Founders Suzie Welsh
- SectorsHealthcare
- Email••••••••
- Website mybinto.com
- Social LinkedIn X Instagram
- Legal Name Binto Llc
- Latest Funding Round$25K (USD), Debt – Conventional
Mar 2018
- Investors
Funding Insights of BINTO
- Total Rounds 2
- Last Round Debt – Conventional — $25,000
- Investors Count 1
All 2 funding rounds of BINTO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | $25,000 | Debt – Conventional | – | – | – |
| Feb 2017 | – | Seed | – | Ben Franklin Technology Partners | – |
1 investors in total: 1 institutional.
Investors in BINTO
BINTO has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Ben Franklin Technology Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology ecosystem growth is supported in Southeastern Pennsylvania. | – | sep.benfranklin.org | Philadelphia, United States |
Investor details for BINTO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BINTO
1 people are tracked at BINTO (1 in leadership).
| Name | Role | Group |
|---|---|---|
Suzie Welsh | Founder & CEO | Leadership |
Complete people profiles for BINTO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BINTO
3 dated milestones of BINTO across 2 years, from founding to its latest funding, stage changes and deals.
- Founded BINTO is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $25K.
Competitors of BINTO
BINTO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as IHerb, Vitacost.com, Ritual, Panaceutics and Wile, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| iherb.com | 1996 | Los Angeles, United States | – | – | Branded multi-category consumer products are retailed online by iHerb. | |
| vitacost.com | 1994 | Boca Raton, United States | $34.85M | 745 | Online retailer for health and wellness products | |
| ritual.com | 2015 | Los Angeles, United States | $40.3M | 126 | Ritual is focused on providing traceable health supplements. | |
| panaceutics.com | 2013 | Danville, United States | $11.88M | – | An online platform for personalized nutrition and medication is provided. | |
| wilewomen.com | 2021 | Portland, United States | $3M | – | Personalized supplements for women's wellness are offered via quizzes. | |
| gainful.com | 2017 | San Francisco, United States | $8.62M | – | Personalized protein powders and hydration products are manufactured for subscribers. | |
| rebalancehealth.com | 2020 | Boulder, United States | $15M | – | Nutritional supplements are provided based on questionnaires for wellness support. | |
| biohmhealth.com | 2016 | Cleveland, United States | $13.02M | – | Provider of personalised nutraceutical supplements | |
| takethesis.com | 2017 | New York, United States | $8.4M | – | Personalized nootropics for brain health are provided via quizzes. |
Detailed competitors of BINTO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BINTO
The website of BINTO (mybinto.com) receives about 5.8K visits a month.
- Monthly visits5.8K
▲ 17.7% vs previous month
Websites whose visitors overlap most with BINTO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
integrativehealthpractitioner.org | integrativehealthpractitioner.org | 100% | – | #563,271 | – |
Similar companies to BINTO
10 companies that operate in the same segment as BINTO (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | – | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 80.12 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about BINTO
BINTO was founded in 2016 and raised its 1st funding round 1 year after it was founded.
BINTO is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Suzie Welsh is the current CEO of BINTO. They have also founded this company.
BINTO was founded in 2016 in Philadelphia, United States, within the womens health sector. An online platform is utilized where surveys are completed by users to generate personalized supplement recommendations for conditions including PCOS, cramps, and irregular cycles. Monthly deliveries are made via BINTO Kits containing the tailored packets. Connections to health professionals are facilitated for additional advice.
BINTO has 1 investor. Key investors include Ben Franklin Technology Partners.
BINTO operates through Binto Llc.