About BlackLocus
BlackLocus is a Retail company based in Austin (United States) founded in 2010, and was acquired by The Home Depot in December 2012. Competitive pricing intelligence is delivered for online retailers. BlackLocus has raised $1.18 million across 4 funding rounds from investors including The Home Depot, Innovation Works and Austin Technology Incubator. BlackLocus offers products and services including Intelligent Retail Technology and Scalable Technology Solutions. Its focus areas include E-Commerce Enablers, Analytics, Product Intelligence and Pricing Optimization. Its legal entity is BlackLocus, Inc. Its competitors include Eversight, Zilliant and Indix; 3 of its 3 listed competitors have raised funding.
Company details
BlackLocus was founded in 2010 and is headquartered in Austin, United States. Automated pricing tools are provided to mid-market and large online retailers in the e-commerce sector. Competitive data from the web is combined with store data to generate recommendations on pricing and assortment. Machine learning and revenue management techniques, informed by research from Carnegie Mellon and MIT, are applied through a pricing-as-a-service model.
- Headquarters Austin, United States
- Stage Acquired
- SectorsRetail
- Website blacklocus.com
- Social LinkedIn X Facebook Instagram
- Acquired by The Home Depot (Dec 2012)
- Legal Name Blacklocus, Inc.
- Total Equity Funding$1.18M (USD)
in 4 rounds
- InvestorsThe Home Depot
& 4 more
- Acquired byThe Home Depot
(Dec 2012)
Products & Services of BlackLocus
BlackLocus offers a comprehensive portfolio of products and services, including Intelligent Retail Technology and Scalable Technology Solutions.
Tools for analyzing retail data to inform business decisions
Systems integrating research with tech for retail problem-solving
Funding Insights of BlackLocus
BlackLocus has successfully raised a total of $1.18M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.18M
- Total Rounds 4
- First Round $30,000
(May 2010)
- Investors Count 4
All 4 funding rounds of BlackLocus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | Seed | – | Austin Technology Incubator | – | |
| Jul 2011 | $1.18M | Seed | – | Silverton Partners | – |
| Jun 2010 | Seed | – | – | ||
| May 2010 | $30,000 | Unspecified | – | – |
5 investors in total: 5 institutional.
Investors in BlackLocus
BlackLocus has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include The Home Depot, Innovation Works and Austin Technology Incubator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Deep tech commercialization is facilitated by Austin Technology Incubator. | 1989 | ati.utexas.edu | Austin, USA | |
Tech companies are funded through venture capital by Silverton Partners. | silvertonpartners.com | Austin, United States | ||
Accelerator programs supporting startups in technology sectors, including software and robotics, in Pittsburgh. | alphalab.org | |||
Software, hardware, and life sciences startups are funded and accelerated. | 1999 | innovationworks.org | Pittsburgh, United States | |
Company is a retailer of home furnishing products | 1978 | homedepot.com | Atlanta, United States |
Investor details for BlackLocus
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People of BlackLocus
15 people are tracked at BlackLocus (1 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Sandy Donlon | Director of Data Science | Leadership |
Christina Sam | Senior Product Data Analyst | Team |
Matt Salazar | Business Intelligence Manager | Team |
Andrew Metzger | Business Intelligence Analyst | Team |
Alexander Galenko | Lead Data Scientist | Team |
Trey O'Connor, Ph.D. | Data Science Senior Manager | Team |
Devin Orr | Data Scientist | Team |
Nicholas Lynch, CPA | Senior Product Data Analyst | Team |
Lance Sander | Senior Business Intelligence Analyst | Team |
Taronish M. | Data Scientist, Pricing & Recommendations | Team |
Purnendu Kaul | Lead Data Scientist | Team |
W. Travis Ragan | Data Quality Analyst | Team |
Evan Li | Data Scientist | Team |
Otto Rihtaric | Data Quality Specialist | Team |
Sebastian Guerra | Lead Business Intelligence Analyst | Team |
Complete people profiles for BlackLocus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of BlackLocus
4 dated milestones of BlackLocus across 4 years, from founding to its latest funding, stage changes and deals.
- Founded BlackLocus is founded.
- Funding First funding round of $30K.
- Exit Acquired by The Home Depot.
- Funding Latest funding round, Seed,.
Competitors of BlackLocus
BlackLocus has 3 listed competitors in our database, 3 of them funded. They include Eversight, Zilliant and Indix.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eversightlabs.com | 2013 | Palo Alto, United States | $25.2M | 55 | SaaS-based promotion software is offered for retail testing. | |
| zilliant.com | 1998 | Austin, United States | $80.02M | 164 | Price optimization software is delivered for e-tailers and manufacturers. | |
| indix.com | 2010 | Seattle, United States | $29.99M | 69 | A SaaS platform for big data product intelligence is operated. |
Detailed competitors of BlackLocus
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Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as BlackLocus (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Blacklocus
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Frequently Asked Questions about BlackLocus
BlackLocus was founded in 2010.
BlackLocus is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
BlackLocus is a funded company, having raised a total of $1.18M across 4 funding rounds to date. The company's 1st funding round was a Unspecified of $30K, raised on May 2010.
BlackLocus was founded in 2010 and is headquartered in Austin, United States. Automated pricing tools are provided to mid-market and large online retailers in the e-commerce sector. Competitive data from the web is combined with store data to generate recommendations on pricing and assortment. Machine learning and revenue management techniques, informed by research from Carnegie Mellon and MIT, are applied through a pricing-as-a-service model.
BlackLocus offers Intelligent Retail Technology and Scalable Technology Solutions.
BlackLocus has 5 investors. Key investors include The Home Depot, Innovation Works, Austin Technology Incubator, Silverton Partners, and AlphaLab.
BlackLocus operates through Blacklocus, Inc..
Yes. BlackLocus was acquired by The Home Depot in December 2012.