About Indix
Indix is a Retail company based in Seattle (United States) founded in 2010, and was acquired by Avalara in February 2019. A SaaS platform for big data product intelligence is operated. It operates in the Retail and Technology sectors. Indix has raised $29.99 million across 5 funding rounds from investors including Avalara, Nexus Venture Partners and NGP Capital. The company has 69 employees. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Analytics, Product Intelligence and Enterprise Applications. Its competitors include SPINS, Crisp and Wiser; 2 of its 3 listed competitors have raised funding.
Company details
Indix is building an index for over 1 billion consumer products in the world. Claims to have a coverage on products across all retail vertical except auto, books and musics with 10,000 product attributes to classify them. On top of its product database, Indix offers customized apps and APIs for retailers to tap into the platform and gain real time insights based on their preferences. Has 20 customers across brands, technology firms and merchants.
Associated legal entities of Indix
Indix is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Indixshop Internet Private Limited CIN U72900TN2012PTC088309 | Active | 01 Nov 2012 | Chennai, Tamil Nadu | 2 | View details | ||
| Indix Internet India Private Limited CIN U72200TN2011PTC078721 | Active | 06 Jan 2011 | Chennai, Tamil Nadu | ₹0.1 Cr | 41 | 2 | View details |
Funding Insights of Indix
Indix has successfully raised a total of $29.99M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.99M
- Total Rounds 5
- Last Round Series B β $15M
- First Round $250,000
(Oct 2011)
- Investors Count 3
All 5 funding rounds of Indix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $15M | Series B | β | NGP Capital | |
| Apr 2014 | $9M | Series A | β | β | |
| Apr 2013 | $5.99M | Series A | β | β | |
| Apr 2012 | $1.15M | Debt – Conventional | β | β | β |
| Oct 2011 | $250,000 | Debt – Conventional | β | β | β |
4 investors in total: 4 institutional.
Investors in Indix
Indix has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Avalara, Nexus Venture Partners and NGP Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on B2B companies | ngpcap.com | Palo Alto, United States | ||
Venture capital firm that partners with entrepreneurs for product-first companies. | 2006 | nexusvp.com | Menlo Park, United States | |
Seed and early-stage venture capital is provided to US companies. | avalon-ventures.com | Cambridge, United States | ||
Cloud-based tax compliance solutions are delivered for businesses worldwide. | 2004 | avalara.com | Seattle, United States |
Investor details for Indix
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Board of directors of Indix
The boards of the 2 registered companies of Indix currently have 2 directors; the longest-serving is Satyanarayanarao Kalikivayivani, appointed in 2014. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Satyanarayanarao Kalikivayivani DIN 00268252 | Director | 06 Feb 2014 | 12 yrs 8 mo | Indixshop Internet Private Limited, Indix Internet India Private Limited |
| Chandrasekaran Praneshkumar DIN 08377538 | Director | 28 Feb 2019 | 7 yrs 7 mo | Indixshop Internet Private Limited, Indix Internet India Private Limited |
People of Indix
642 people are tracked at Indix (175 in leadership, 7 in board & advisors, 460 in team); the tracked headcount is 69.
| Name | Role | Group |
|---|---|---|
Danny Fields | Evp, Chief Technology And Customer Operations Officer | Leadership |
Tai Bonfiglio | Senior Manager - Partner Experience | Leadership |
Aaron Wilson | Vice President Of Product Management | Leadership |
Sampson Nathanailidis | Senior Global HR Business Partner | Leadership |
Jessica Gonzalez-Nissen | Manager, Partner Experience & Services | Leadership |
Brandon van Volkenburgh | Director Of Engineering | Leadership |
Jonathan Shaw | Director, Partner And Developer Support | Leadership |
Mike Leja | Senior Director - Tax | Leadership |
Annie Lawson | Sr. Partner Marketing Manager | Leadership |
Devon Butler | Director, Growth Marketing | Leadership |
Narayana Vennakoti | Sr.director Internal Systems | Leadership |
Susan Packal | Head Of Global Legal Operations & Chief Of Staff | Leadership |
Jermaine McKinnon | Director, Strategic Alliances | Leadership |
Matt J. | Senior Director, Tax Compliance Services | Leadership |
Bhumika Vashisht Kenjale (Ca Singapore | Director- Indirect Tax | Leadership |
Meav Duffy | Director, Compliance (aml) | Leadership |
Pamela Knudsen | Senior Director, Compliance Services - Returns Experience, Mylodgetax | Leadership |
Jessica Chen | Senior Director, Finance And Strategy | Leadership |
Ee Lyn Khoo | EVP, Chief People Officer | Leadership |
Sherry Topper | Senior Talent Acquisition Partner | Leadership |
622 more people are available in the full profile.
Complete people profiles for Indix
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Financials of Indix
Figures of Indix Internet India Private Limited, the primary company behind Indix, for FY 2024. Revenue was ₹5.2 Lakh. Net loss was -₹39,355 (-8% margin). EBITDA was -₹39,355 (-8% margin). Revenue has grown at a compounded annual rate of +3% over three years and -63% over five years.
- ₹5.2 LakhRevenue · FY 2024
- -₹39,355Net loss · -8% margin
- -₹39,355EBITDA · -8% margin
- ₹1.02 CrPaid-up capital
- 41Employees (provident fund records)
- +3%Revenue CAGR, 3 years
- -63%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Indix Internet India Private Limited are on its company page.
Detailed financial statements for Indix
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Indix
4 dated milestones of Indix across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Indix is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Series B, of $15.0M.
- Exit Acquired by Avalara.
Competitors of Indix
Indix has 3 listed competitors in our database, 2 of them funded. They include SPINS, Crisp and Wiser.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. | ||
| gocrisp.com | 2016 | New York, United States | $134.33M | Business analytics software is provided for CPG retailers and suppliers. | ||
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. |
Detailed competitors of Indix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Indix
The website of Indix (indix.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▲ 23.3% vs previous month
Websites whose visitors overlap most with Indix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| qubole.com | 100% | 26.3K | #1,195,829 | View details | |
simpledeveloper.com | simpledeveloper.com | 72% | β | ||
allthingsd.com | allthingsd.com | 49% | #1,737,971 | β | |
| elijahmanor.com | 44% | #5,342,857 | View details | ||
cdn-www.xda-developers.com | cdn-www.xda-developers.com | 44% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 12 similar websites and full traffic analytics for Indix
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Indix (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Indix
Complete news archive for Indix
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Frequently Asked Questions about Indix
Indix was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Indix is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Indix is a funded company, having raised a total of $29.99M across 5 funding rounds to date. The company's 1st funding round was a Debt β Conventional of $250K, raised on Oct 2011.
Indix has 69 employees.
Indix is building an index for over 1 billion consumer products in the world. Claims to have a coverage on products across all retail vertical except auto, books and musics with 10,000 product attributes to classify them. On top of its product database, Indix offers customized apps and APIs for retailers to tap into the platform and gain real time insights based on their preferences. Has 20 customers across brands, technology firms and merchants.
Indix has 4 investors. Key investors include Avalara, Nexus Venture Partners, NGP Capital, and Avalon Ventures.
Indix is associated with 2 legal entities: Indixshop Internet Private Limited, Indix Internet India Private Limited.
Yes. Indix was acquired by Avalara in February 2019.
The legal entities of Indix currently have 2 directors, including Chandrasekaran Praneshkumar, Satyanarayanarao Kalikivayivani.

