About BlueConic
BlueConic is a Technology company based in Boston (United States) founded in 2010 by Bart Heilbron. Cloud-based customer data platform is provided to enterprises. It operates in the Technology and Media & Entertainment sectors. BlueConic has raised $30.57 million across 7 funding rounds from investors including Vista Equity Partners, Spring Lake Equity Partners and Sigma Prime Ventures. BlueConic has completed 2 acquisitions, including Blueshift and Jebbit. Its chief executive, as recorded, is Melissa Murray Bailey. Its website blueconic.com draws about 30 thousand monthly visits. BlueConic offers products and services including Customer Growth Engine, Experiences by Jebbit, and Customer Data Platform. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and MarketingTech. Its legal entity is BLUECONIC B.V. Its competitors include Twilio, Acquia and Segment; 3 of its 3 listed competitors have raised funding.
Company details
BlueConic was founded in 2010 and is based in Boston, United States. A customer data platform is delivered through the cloud to support enterprise needs in customer acquisition, retention, and engagement. Multi-dimensional segments are created for customers, experiences are personalized, and predictive models are built in real time. Key features encompass predictive analytics, segmentation, and lifecycle orchestration. Clients including ING and Hearst are among those served.
- Headquarters Boston, United States
- Founders Bart Heilbron
- SectorsTechnologyMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website blueconic.com
- Social LinkedIn X Facebook
- Legal Name Blueconic B.V
- Total Equity Funding$30.57M (USD)
in 7 rounds
- InvestorsVista Equity Partners
& 3 more
- Investments & AcquisitionsBlueshift
& 1 more
Products & Services of BlueConic
BlueConic offers a comprehensive portfolio of products and services, including Customer Growth Engine, Experiences by Jebbit, and Customer Data Platform.
AI-powered tool for data unification and real-time activation
System for creating quizzes and surveys to engage audiences
Platform to unify and activate customer data across channels
Funding Insights of BlueConic
BlueConic has successfully raised a total of $30.57M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.57M
- Total Rounds 7
- First Round $1.4M
(Aug 2010)
- Investors Count 4
All 7 funding rounds of BlueConic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | Series B | – | Vista Equity Partners | – | |
| Jan 2020 | $13M | Series B | – | Spring Lake Equity Partners | |
| Sep 2017 | $9.57M | Series A | – | Sigma Prime Ventures | |
| May 2014 | $1M | Series A | – | Sigma Prime Ventures | – |
| Feb 2014 | $3M | Series A | – | Sigma Prime Ventures | – |
| Oct 2012 | $2.6M | Seed | – | – | – |
| Aug 2010 | $1.4M | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in BlueConic
BlueConic has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Vista Equity Partners, Spring Lake Equity Partners and Sigma Prime Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States | ||
Private equity firm focused on multiple sectors | springlakeequitypartners.com | Boston, United States | ||
Early-stage venture capital is invested in US companies. | sigmaprime.com | Boston, United States | ||
Converge is engaged in venture capital investments for technology startups. | converge.vc | Cambridge, United States |
Investor details for BlueConic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BlueConic
40 people are tracked at BlueConic (20 in leadership, 2 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Bart Heilbron | Co-Founder | Leadership |
Melissa Murray Bailey | CEO | Leadership |
Leonardo Carbonara | VP, Product | Leadership |
Harmen Haarman | Chief Financial Officer | Leadership |
David Visi | VP, Professional Services | Leadership |
Megan Bartholdi | Talent Acquisition Partner | Leadership |
Karel Bovy | Director, Solutions | Leadership |
Samantha Ngo | Director, Product Marketing | Leadership |
Anne Curtin | Director of Corporate Marketing | Leadership |
Jocelyn Ruby | Director Of People & Talent | Leadership |
Peter Tenaglia | Director Of Finance | Leadership |
Sheldon Cosby | People Experience Partner | Leadership |
Geana Barbosa | Chief Revenue Officer (cro) | Leadership |
Lindsey Cobb | Senior Director, Demand Generation | Leadership |
Kayte Yerga Grady | Content Director | Leadership |
Karen Fitzgerald | Vp, Marketing | Leadership |
Mike G. | Director, GTM Productivity & Development Strategy | Leadership |
Brittany Gulla | Director, Product Marketing | Leadership |
Jonathan Sussman | Head Of Product - Jebbit | Leadership |
Brian Daly | Director Of Revenue Operations | Leadership |
20 more people are available in the full profile.
Complete people profiles for BlueConic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by BlueConic
BlueConic has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Blueshift and Jebbit.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-driven platform for unifying customer data and automating personalized marketing. | blueshift.com | San Francisco, United States | 2014 | Jun 2026 | •••• | |
Cloud-based customer insight solutions for businesses | jebbit.com | Boston, United States | 2011 | Jul 2024 | •••• |
Complete acquisition details for BlueConic
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of BlueConic
Competitors of BlueConic
BlueConic has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Segment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $300M | 450 | Customer data is integrated and collected via cloud-based API platform. |
Detailed competitors of BlueConic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of BlueConic
The website of BlueConic (blueconic.com) receives about 30.1K visits a month and ranks #1,008,365 among all websites worldwide, #2,243 in Online Marketing.
- Monthly visits30.1K
▲ 3.4% vs previous month
- Unique visitors14.1K
per month
- Global rank#1,008,365
among all websites
- Category rank#2,243
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit1.8
- Average visit11 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with BlueConic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leadlogic.nl | leadlogic.nl | 100% | #4,254,115 | – | |
| abmatic.ai | 100% | #2,616,976 | View details | ||
| minderest.com | 100% | 50K | #602,556 | View details | |
bladendokter.nl | bladendokter.nl | 68% | #5,774,742 | – | |
targetmarketingmag.com | targetmarketingmag.com | 61% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for BlueConic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as BlueConic (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Blueconic
Complete news archive for BlueConic
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Frequently Asked Questions about BlueConic
BlueConic was founded in 2010.
BlueConic is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Melissa Murray Bailey is the CEO of BlueConic, as recorded in our data.
BlueConic is a funded company, having raised a total of $30.57M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.4M, raised on Aug 2010.
BlueConic was founded in 2010 and is based in Boston, United States. A customer data platform is delivered through the cloud to support enterprise needs in customer acquisition, retention, and engagement. Multi-dimensional segments are created for customers, experiences are personalized, and predictive models are built in real time. Key features encompass predictive analytics, segmentation, and lifecycle orchestration. Clients including ING and Hearst are among those served.
BlueConic offers Customer Growth Engine, Experiences by Jebbit, and Customer Data Platform.
BlueConic has 4 investors. Key investors include Vista Equity Partners, Spring Lake Equity Partners, Sigma Prime Ventures, and Converge.
BlueConic operates through Blueconic B.V.