About Bombora
Bombora is a Media & Entertainment company based in New York (United States) founded in 2014 by Erik Matlick, and was acquired by Clarion Capital Partners in December 2016. Intent data is aggregated for B2B marketers and publishers. It operates in the Media & Entertainment and Technology sectors. The company has 212 employees. Its chief executive, as recorded, is Mark Connon. Its website bombora.com draws about 59 thousand monthly visits. Bombora offers products and services including Intent Data, Sales Intelligence, Digital Audiences, and Planning and Measurement Suite. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Profiles. Its legal entity is Bombora, Inc. Its competitors include mParticle, Alliance Data and Zefr; 2 of its 3 listed competitors have raised funding.
Company details
Bombora is an intent data aggregator for B2B marketers and publishers. The company tracks over 2,300 granular B2B topics across actions including search, white paper downloads, webinars, trade show sign-ups, the article reads, video, social, IP, and more. The clients include IBM, Lenovo, Adobe, EVERSTRING, etc.
- Headquarters New York, United States
- Employees 212
- Founders Erik Matlick
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website bombora.com
- Social LinkedIn X Facebook
- Acquired by Clarion Capital Partners (Dec 2016)
- Legal Name Bombora, Inc.
- Latest Funding Round$20M (USD), Debt – Conventional
Apr 2021
- InvestorsDevelopment Bank of Wales
& 4 more
- Employee Count212
- Acquired byClarion Capital Partners
(Dec 2016)
Products & Services of Bombora
Bombora offers a comprehensive portfolio of products and services, including Intent Data, Sales Intelligence, Digital Audiences, and Planning and Measurement Suite.
Tracks B2B buyer behavior for lead generation purposes
Prioritizes leads to accelerate revenue and close deals
Enables targeted ads based on user intent data
Measures campaign performance for optimization efforts
Funding Insights of Bombora
- Total Rounds 4
- Last Round Debt – Conventional — $20M
- First Round $5M
(Nov 2016)
- Investors Count 4
All 4 funding rounds of Bombora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $20M | Debt – Conventional | – | – | |
| Aug 2019 | Debt – Conventional | – | – | ||
| Jun 2018 | $13.18M | Grant | – | – | |
| Nov 2016 | $5M | Debt – Conventional | – | – |
5 investors in total: 5 institutional.
Investors in Bombora
Bombora has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Development Bank of Wales, Welsh Government and Runway Growth Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of equity funding and business & property development loans | 2001 | developmentbank.wales | Wrexham, United Kingdom | |
Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors | stelluscapital.com | Houston, United States | ||
Venture debt financing is provided to companies across multiple sectors. | 2015 | runwaygrowth.com | Woodside, United States | |
Clarion Capital Partners is engaged in private equity and credit investments. | clarion-capital.com | New York, United States | ||
Government services for Wales are delivered through public administration. | 1999 | gov.wales | Cardiff, United Kingdom |
Investor details for Bombora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bombora
87 people are tracked at Bombora (38 in leadership, 49 in team); the tracked headcount is 212.
| Name | Role | Group |
|---|---|---|
Erik Matlick | Co-Founder | Leadership |
Mark Connon | CEO | Leadership |
Kristen Faurot | VP of Human Resources | Leadership |
Hannah Ashford | Director of Product, Analytics | Leadership |
Georgie Whitehurst | Head Of SME Sales | Leadership |
Billy Lin | Senior Director Of Sales Engineering And Publisher Audiences | Leadership |
Lauren Davis | Senior Director, Enterprise Accounts | Leadership |
Jim Butler | Chief Technology Officer | Leadership |
Brandon Balan | VP Of Enterprise & Channel Sales | Leadership |
Mike Burton | Co-Founder & EVP, Strategic Partnerships | Leadership |
Havona Madama | Chief Data Privacy Officer & General Counsel | Leadership |
Kirsten Faurot, MSIO (she/her/hers) | Chief People Officer | Leadership |
Ajay R. | Director Of Product Management | Leadership |
Derek McIntyre | Director Of Software Engineering | Leadership |
Cass Treece | Partner Success Manager | Leadership |
Putney Cloos | Chief Marketing Officer | Leadership |
Danielle Mateo | Director, Partner Success & Revenue Operations | Leadership |
Aaron Brady | Senior Director, Channel Partnerships & Business Development | Leadership |
Jaime Schultheis | Head Of Global Data Partnerships | Leadership |
Susan Jacobs | Senior Director, Data Partnership | Leadership |
67 more people are available in the full profile.
Complete people profiles for Bombora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Bombora
4 dated milestones of Bombora across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Bombora is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Clarion Capital Partners.
- Funding Latest funding round, Debt – Conventional, of $20.0M.
Competitors of Bombora
Bombora has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Zefr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider |
Detailed competitors of Bombora
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- Full competitor set
- Operating metrics
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Web traffic of Bombora
The website of Bombora (bombora.com) receives about 59.4K visits a month and ranks #535,870 among all websites worldwide, #2,352 in Marketing and Advertising.
- Monthly visits59.4K
▲ 0.7% vs previous month
- Unique visitors24.6K
per month
- Global rank#535,870
among all websites
- Category rank#2,352
Business and Consumer Services · Marketing and Advertising
- Bounce rate42%
- Pages per visit2.4
- Average visit28 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Bombora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| demandbase.com | 100% | 200.5K | #222,889 | View details | |
| vertice.one | 96% | 46.6K | #626,275 | View details | |
wearesculpt.com | wearesculpt.com | 96% | #787,369 | – | |
| noblestudios.com | 96% | #2,404,420 | View details | ||
| thetradedesk.com | 96% | 569.1K | #78,250 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Bombora
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Bombora (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Bombora
Complete news archive for Bombora
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Frequently Asked Questions about Bombora
Bombora was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Bombora is headquartered in New York, United States. It is registered at New York, New York, United States.
Mark Connon is the CEO of Bombora, as recorded in our data.
Bombora has 212 employees.
Bombora is an intent data aggregator for B2B marketers and publishers. The company tracks over 2,300 granular B2B topics across actions including search, white paper downloads, webinars, trade show sign-ups, the article reads, video, social, IP, and more. The clients include IBM, Lenovo, Adobe, EVERSTRING, etc.
Bombora's top competitors include mParticle, Zefr and Alliance Data.
Bombora offers Intent Data, Sales Intelligence, Digital Audiences, and Planning and Measurement Suite.
Bombora has 5 investors. Key investors include Development Bank of Wales, Welsh Government, Runway Growth Capital, Stellus Capital Management, and Clarion Capital Partners.
Bombora operates through Bombora, Inc..
Yes. Bombora was acquired by Clarion Capital Partners in December 2016.