About Demandbase
Demandbase is a Technology company based in San Francisco (United States) founded in 2006. An AI-enabled account-based marketing platform is provided for businesses. Demandbase has raised $320.3 million across 9 funding rounds from investors including Greenspring Associates, Vista Equity Partners and Sageview Capital. The company has 24 employees. Demandbase has completed 5 acquisitions, including DemandMatrix, Engagio and InsideView. Its chief executive, as recorded, is Gabriel Rogol. Its website demandbase.com draws about 200 thousand monthly visits. Its Indian entity Demandprediction India Private Limited reported revenue of ₹4.43 Cr. Demandbase offers products and services including Demandbase One, Advertising Tools, and Data Insights. Its focus areas include Enterprise Applications, MarketingTech and Account Based Marketing. Its competitors include Radius, Folloze and Jabmo; 3 of its 3 listed competitors have raised funding.
Company details
AI enabled account based marketing platform for businesses. Platforms enable businesses to identify and segments the companies visiting a website, attract target accounts with personalised messages, offers call to actions to engage site visitors, turning into conversations, closing deals, measuring to engage prospects and summarise marketing accounts stats.
- Headquarters San Francisco, United States
- Employees 24
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website demandbase.com
- Social LinkedIn X Facebook Instagram
- Legal Name Demandprediction India Private Limited
- Date of Incorporation 08 Jan, 2019
- Jurisdiction Pune, Maharashtra, India
- Indian entity revenue₹4.43 Cr
FY 2021 · +45% YoY
- Indian entity net profit₹52.9 Lakh
FY 2021 · 12% margin
- Indian entity EBITDA₹70.5 Lakh
FY 2021 · 16% margin
- Total Equity Funding$320.3M (USD)
in 9 rounds
- Latest Funding Round$175M (USD), Series H
Feb 2023
- InvestorsGreenspring Associates
& 13 more
- Employee Count24
- Investments & AcquisitionsDemandMatrix
& 4 more
Associated legal entities of Demandbase
Demandbase is associated with 2 registered companies on The Company Check; the primary company is Demandprediction India Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Demandprediction India Private Limited CIN U72900PN2019PTC181246 | Active | 08 Jan 2019 | Pune, Maharashtra | ₹4.4 Cr | 24 | 2 | View details |
| Demandbase India Private Limited CIN U72200TG2007PTC056005 | Active | 18 Oct 2007 | Hyderabad, Telangana | ₹76.6 Cr | 225 | 3 | View details |
Products & Services of Demandbase
Demandbase offers a comprehensive portfolio of products and services, including Demandbase One, Advertising Tools, and Data Insights.
Platform for B2B account identification and sales orchestration
Hyper-targeted ads based on intent signals for enterprises
AI-powered insights for marketing and sales decisions
Funding Insights of Demandbase
Demandbase has successfully raised a total of $320.3M across 9 strategic funding rounds. The most recent funding activity was a Series H round of $175 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $320.3M
- Total Rounds 9
- Last Round Series H — $175M
- First Round $2.3M
(Feb 2007)
- Investors Count 14
All 9 funding rounds of Demandbase with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $175M | Series H | – | Vista Equity Partners | – |
| Mar 2017 | $65M | Series G | – | Sageview Capital | |
| Jul 2015 | $30M | Series F | – | Sageview Capital | |
| Apr 2014 | $15M | Series E | – | Greenspring Associates | |
| Apr 2013 | $15M | Series D | – | Scale Venture Partners | |
| May 2011 | $10M | Series C | – | Sutter Hill Ventures | |
| Jan 2011 | Series C | – | – | ||
| Aug 2008 | $8M | Series A | – | Sigma Partners | |
| Feb 2007 | $2.3M | Seed | – | – | – |
14 investors in total: 14 institutional.
Investors in Demandbase
Demandbase has secured backing from 14 investors, including venture fund investors. Prominent investors backing the company include Greenspring Associates, Vista Equity Partners and Sageview Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States | ||
Private equity investments are pursued in Europe and the US. | sageviewcapital.com | Palo Alto, United States | ||
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Early-stage companies are funded by this venture capital firm. | altos.vc | Menlo Park, United States | ||
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
Early-stage venture capital investments are focused on US companies. | scalevp.com | Foster City, United States | ||
Early-stage VC investments are made in US, Canada, and Asia. | sigmapartners.com | Danville, United States | ||
US venture capital investments are made across all stages. | splitrock.com | Eden Prairie, United States | ||
Corporate-backed venture capital firm focused on SaaS and multiple sectors | adobe.com/ventures.html | San Jose, United States | ||
Seed and early-stage tech investments in the US are made. | jsv.com | San Francisco, United States |
Investor details for Demandbase
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Board of directors of Demandprediction India Private Limited (Demandbase)
Demandprediction India Private Limited is the primary company behind Demandbase. The boards of the 2 registered companies of Demandbase currently have 5 directors; the longest-serving is Venkata Surya Sesha Mohana Rao Damodara, appointed in 2007. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Venkata Surya Sesha Mohana Rao Damodara DIN 01778822 | Director | 18 Oct 2007 | 19 yrs | Demandbase India Private Limited |
| Deepti Gelli DIN 09747873 | Director | 12 Jan 2023 | 3 yrs 9 mo | Demandbase India Private Limited |
| Venugopal Karadi DIN 10194257 | Additional Director | 12 Jun 2023 | 3 yrs 4 mo | Demandbase India Private Limited |
| Ramesh Kumar Vanapalli DIN 10352823 | Director | 16 Oct 2023 | 3 yrs | Demandprediction India Private Limited |
| Sudheer Kukkatapu DIN 11256366 | Additional Director | 23 Aug 2025 | 1 yr 2 mo | Demandprediction India Private Limited |
People of Demandbase
210 people are tracked at Demandbase (76 in leadership, 6 in board & advisors, 128 in team); the tracked headcount is 24.
| Name | Role | Group |
|---|---|---|
Gabriel Rogol | CEO | Leadership |
Megan Anderson | VP, Customer Success | Leadership |
Franklin Fredrik | Sr. Director Business Applications & Sales Operations | Leadership |
Ruth Juni | Product Marketing Director | Leadership |
Louis Simmons | Growth Account Director | Leadership |
Alhan Khan | Senior People Partner | Leadership |
Topher Stephenson | Vice President Product Marketing | Leadership |
Hansu Lee | Head Of Corporate Fp&a | Leadership |
George Walters | Strategic Customer Programs Director | Leadership |
Chris Golec | Founder, Chief Strategy Officer & Director | Leadership |
Emily Weigand | Chief Financial Officer | Leadership |
Tracy Hoagland | Sr. Director, Advertising Operations | Leadership |
Jay Tuel | VP, Sales Development & Productivity | Leadership |
Gabe Rogol | CEO & Director | Leadership |
Dave Mitchell | VP, Legal | Leadership |
Wildon Deslauriers | Account Director | Leadership |
Christopher Blockus | Senior Director, Customer Success | Leadership |
Tricia Webb | Senior Vice President, Customer Experience | Leadership |
Paul Gibson | VP, EMEA | Leadership |
Michael Wilczak | Chief Strategy & Development Officer | Leadership |
190 more people are available in the full profile.
Complete people profiles for Demandbase
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Financials of Demandbase
Figures of Demandprediction India Private Limited, the primary company behind Demandbase, for FY 2021. Revenue was ₹4.43 Cr (+45% year on year). Net profit was ₹52.9 Lakh (12% margin). EBITDA was ₹70.5 Lakh (16% margin).
- ₹4.43 CrRevenue · FY 2021 · +45% YoY
- ₹52.9 LakhNet profit · 12% margin
- ₹70.5 LakhEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 24Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Demandprediction India Private Limited are on its company page.
Detailed financial statements for Demandbase
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Demandbase
Demandbase has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include DemandMatrix, Engagio and InsideView.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-enabled account-based marketing cum sales platform for businesses | demandmatrix.com | San Francisco, United States | 2015 | May 2021 | •••• | |
Lead Generation, prospect data, business insights and social connections tool | insideview.com | San Francisco, United States | 2005 | May 2021 | •••• | |
Account Based B2B Marketing platform | engagio.com | San Mateo, United States | 2015 | Jun 2020 | •••• | |
B2B Sales prospecting tool | spiderbook.com | San Francisco, United States | 2013 | May 2016 | •••• | |
DaaS & Marketing Platform | whotoo.com | Seattle, United States | 2012 | Sep 2015 | •••• |
Complete acquisition details for Demandbase
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Demandbase
8 dated milestones of Demandbase across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Demandbase is founded.
- Funding First funding round of $2.3M.
- Acquisition Acquires WhoToo.
- Acquisition Acquires Spiderbook.
- Acquisition Acquires Engagio.
- Acquisition Acquires InsideView.
- Acquisition Acquires DemandMatrix.
- Funding Latest funding round, Series H, of $175.0M.
Competitors of Demandbase
Demandbase has 3 listed competitors in our database, 3 of them funded. They include Radius, Folloze and Jabmo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| radius.com | 1990 | San Francisco, United States | $332.76M | Predictive marketing and sales platform | ||
| folloze.com | 2013 | San Francisco, United States | $35.64M | Personalized content is created and shared for B2B prospect engagement. | ||
| jabmo.com | 2014 | Madison, United States | $13.77M | 19 | Account based marketing solution |
Detailed competitors of Demandbase
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Web traffic of Demandbase
The website of Demandbase (demandbase.com) receives about 200.5K visits a month and ranks #222,889 among all websites worldwide, #6,200 in Marketing and Advertising.
- Monthly visits200.5K
▲ 12.3% vs previous month
- Unique visitors70K
per month
- Global rank#222,889
among all websites
- Category rank#6,200
Business and Consumer Services · Marketing and Advertising
- Bounce rate43%
- Pages per visit2.8
- Average visit1 min 22 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with Demandbase. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| reachforce.com | 100% | View details | |||
| marketingsherpa.com | 93% | #1,193,587 | View details | ||
| netprospex.com | 91% | View details | |||
| bluekai.com | 84% | 1.1K | #14,859,027 | View details | |
| exelate.com | 84% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Demandbase
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- 40 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Demandbase (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Demandbase
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Frequently Asked Questions about Demandbase
Demandbase was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Demandbase is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Gabriel Rogol is the CEO of Demandbase, as recorded in our data.
Demandbase is a funded company, having raised a total of $320.3M across 9 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Feb 2007.
Demandbase has 24 employees.
The primary company behind Demandbase, Demandprediction India Private Limited, reported revenue of ₹4.43 Cr for FY 2021, up 45% year on year.
AI enabled account based marketing platform for businesses. Platforms enable businesses to identify and segments the companies visiting a website, attract target accounts with personalised messages, offers call to actions to engage site visitors, turning into conversations, closing deals, measuring to engage prospects and summarise marketing accounts stats.
Demandbase offers Demandbase One, Advertising Tools, and Data Insights.
Demandbase has made 5 acquisitions, including DemandMatrix, Engagio, and InsideView.
Demandbase has 14 investors. Key investors include Greenspring Associates, Vista Equity Partners, Sageview Capital, Silver Lake, and Altos Ventures Management.
Demandbase is associated with 2 legal entities: Demandprediction India Private Limited, Demandbase India Private Limited.