DemandMatrix

San Francisco, United States Founded: 2015 • Age: 11 yrs Acquired By Demandbase
AI-enabled account-based marketing cum sales platform for businesses
Request Access
Report Incorrect Data
Page last updated

About DemandMatrix

DemandMatrix is a Technology company based in San Francisco (United States) founded in 2015, and was acquired by Demandbase in May 2021. AI-enabled account-based marketing cum sales platform for businesses. Its chief executive, as recorded, is Meetul Shah. Its Indian entity Demandmatrix Private Limited reported revenue of ₹1.34 Cr. DemandMatrix offers products and services including Demandbase One, Advertising DSP, and Data Insights. Its focus areas include Enterprise Applications, Sales Force Automation, Sales Analytics and Sales Forecasting. Its competitors include Outreach, Demandbase and Radius; 3 of its 3 listed competitors have raised funding.

Company details

DemandMatrix, formerly IntentBase, offers an AI-enabled account-based marketing cum sales platform to businesses. Offers four products - B2B Insights, Demand Campaigns, Sales Insider, and Smart Data Enrichment. B2B Insights enable businesses to conduct competitive analysis, score leads, run predictive models, and gain insights on technologies used by companies. Demand Campaigns allows businesses to run account based, content, and crossupsell campaigns. Sales Insider allows businesses to manage sales forecasting, assigning territories, and manage appointments. Smart Data Enrichment allows businesses to manage accounts, leads, and opportunities by appending data fields and information to already existing data. Exclusively offers Next Technology Purchase data which enables businesses to gain insights on what technology stack is being used by a company and whether that technology is implemented behind a firewall. Integrates with third-party systems as well. Clients include Microsoft, Tinderbox, and Rocket, among others.

Operational Areas
Technology → Sales Force Automation
Technology → MarketingTech
Key Metrics
  • Indian entity revenue
    ₹1.34 Cr

    FY 2017

  • Indian entity net profit
    ₹7.3 Lakh

    FY 2017 · 5% margin

  • Indian entity EBITDA
    ₹12.7 Lakh

    FY 2017 · 9% margin

  • Investors
    Demandbase
  • Acquired by
    Demandbase

    (May 2021)

Products & Services of DemandMatrix

DemandMatrix offers a comprehensive portfolio of products and services, including Demandbase One, Advertising DSP, and Data Insights.

Demandbase One
ABM Platform

Platform for account-based marketing and sales strategies using AI

Advertising DSP
Advertising Tools

System for intent-based B2B ad targeting and campaigns

Data Insights
Analytics Services

Provides AI-powered data for go-to-market decisions

Investors in DemandMatrix

DemandMatrix has secured backing from 1 investor. Prominent investors backing the company include Demandbase.

All
InvestorDescriptionFounded YearDomainLocation
Demandbase
An AI-enabled account-based marketing platform is provided for businesses.
2006demandbase.comSan Francisco, United States
Premium access

Investor details for DemandMatrix

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Board of directors of Demandmatrix Private Limited (DemandMatrix)

Demandmatrix Private Limited is the primary company behind DemandMatrix. The board of Demandmatrix Private Limited currently have 2 directors; the longest-serving is Priya Deepak Sachdev, appointed in 2016.

DirectorDesignationAppointedTenureEntity
Priya Deepak Sachdev
DIN 07559552
Director18 Jul 201610 yrs 3 moDemandmatrix Private Limited
Danny Sachdev
DIN 07559550
Director18 Jul 201610 yrs 3 moDemandmatrix Private Limited

People of DemandMatrix

32 people are tracked at DemandMatrix (8 in leadership, 7 in board & advisors, 17 in team).

NameRoleGroup
Meetul Shah
CEOLeadership
Bryan Morris
CFOLeadership
Jon Miller
CMOLeadership
Landon Pearson
Chief People OfficerLeadership
Gabe Rogol
CEOLeadership
Brewster Stanislaw
Chief Product OfficerLeadership
John Eitel
Chief Sales OfficerLeadership
Harshal Gawali
Head Of Revenue OperationsLeadership
Steve Klei
DirectorBoard & advisors
Anthony Lee
DirectorBoard & advisors
Bob Spinner
DirectorBoard & advisors
Chris Golec
DirectorBoard & advisors
Ned Gilhuly
DirectorBoard & advisors
Stacey Bishop
DirectorBoard & advisors
Heather Zynczak
DirectorBoard & advisors
Pritesh Bende
Sr. QA Automation EngineerTeam
Devashish Nidaniya
Appointment Generation ExecutiveTeam
Alyssa Opella
SVP of Customer ExperienceTeam
Andrew Epstein
General CounselTeam
Waqar Wani
Sr. Appointment Generation Executive (sr. Dge)Team

12 more people are available in the full profile.

Premium access

Complete people profiles for DemandMatrix

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Financials of DemandMatrix

Figures of Demandmatrix Private Limited, the primary company behind DemandMatrix, for FY 2017. Revenue was ₹1.34 Cr. Net profit was ₹7.3 Lakh (5% margin). EBITDA was ₹12.7 Lakh (9% margin).

  • ₹1.34 CrRevenue · FY 2017
  • ₹7.3 LakhNet profit · 5% margin
  • ₹12.7 LakhEBITDA · 9% margin
  • ₹1 LakhPaid-up capital

Balance sheet, profit and loss, cash flow and ratios of Demandmatrix Private Limited are on its company page.

Premium access

Detailed financial statements for DemandMatrix

Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.

  • Statement rows
  • Financial ratios
  • Five-year trends
  • Downloads

Verified entity values are shown only after access is granted.

Timeline of DemandMatrix

2 dated milestones of DemandMatrix across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded DemandMatrix is founded.
  2. Exit Acquired by Demandbase.

Competitors of DemandMatrix

DemandMatrix has 3 listed competitors in our database, 3 of them funded. They include Outreach, Demandbase and Radius.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
Outreach
outreach.io2014Seattle, United States$489.09M1,023
Sales execution platform provided to streamline strategies and engage customers.
Demandbase
demandbase.com2006San Francisco, United States$320.3M23
An AI-enabled account-based marketing platform is provided for businesses.
Radius
radius.com1990San Francisco, United States$332.76M
Predictive marketing and sales platform
Premium access

Detailed competitors of DemandMatrix

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Top companies in Sales Force Automation

3 companies that operate in the same segment as DemandMatrix (Sales Force Automation) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
HubSpot
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
ZoomInfo
Contact databases and sales intelligence are supplied to businesses.
2000Vancouver, Washington, United StatesUSD 32 MUSD 1.25 B3,510
SalesLoft
Sales prospecting and engagement tools are offered to enterprises.
2011Atlanta, Georgia, United StatesUSD 246.48 M1,121
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about DemandMatrix

DemandMatrix was founded in 2015.

DemandMatrix is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Meetul Shah is the CEO of DemandMatrix, as recorded in our data.

The primary company behind DemandMatrix, Demandmatrix Private Limited, reported revenue of ₹1.34 Cr for FY 2017.

DemandMatrix, formerly IntentBase, offers an AI-enabled account-based marketing cum sales platform to businesses. Offers four products - B2B Insights, Demand Campaigns, Sales Insider, and Smart Data Enrichment. B2B Insights enable businesses to conduct competitive analysis, score leads, run predictive models, and gain insights on technologies used by companies. Demand Campaigns allows businesses to run account based, content, and crossupsell campaigns. Sales Insider allows businesses to manage sales forecasting, assigning territories, and manage appointments. Smart Data Enrichment allows businesses to manage accounts, leads, and opportunities by appending data fields and information to already existing data. Exclusively offers Next Technology Purchase data which enables businesses to gain insights on what technology stack is being used by a company and whether that technology is implemented behind a firewall. Integrates with third-party systems as well. Clients include Microsoft, Tinderbox, and Rocket, among others.

DemandMatrix's top competitors include Radius, Outreach and Demandbase.

DemandMatrix offers Demandbase One, Advertising DSP, and Data Insights.

DemandMatrix has 1 investor. Key investors include Demandbase.

DemandMatrix operates through Demandmatrix Private Limited.

Yes. DemandMatrix was acquired by Demandbase in May 2021.

The legal entities of DemandMatrix currently have 2 directors, including Priya Deepak Sachdev, Danny Sachdev.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available