About Brilig Data Marketpl
Brilig Data Marketpl is a Media & Entertainment company based in New York (United States) founded in 2009, and was acquired by Merkle in September 2012. Audience Data Marketplace. It operates in the Media & Entertainment and Technology sectors. Brilig Data Marketpl has raised $1.8 million across 1 funding round from investors including Merkle. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Profiles. Its competitors include mParticle, Zefr and Acxiom; 2 of its 3 listed competitors have raised funding.
Company details
Brilig provides an environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising and to predict campaign outcomes. Websites merchandise their consumer segments to data buyers (behavioral targeters, retargeters, ad exchanges, agencies) via Briligs open central data dictionary. Segment makers can either distribute their existing segments or create new ones from the available data sets.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website brilig.com
- Social LinkedIn X
- Acquired by Merkle (Sep 2012)
Funding Insights of Brilig Data Marketpl
Brilig Data Marketpl has successfully raised a total of $1.8M through 1 strategic funding round. The most recent funding activity was a Angel Round of $1.8 million completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.8M
- Total Rounds 1
- Last Round Angel Round — $1.8M
- First Round $1.8M
(Mar 2011)
All 1 funding rounds of Brilig Data Marketpl with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $1.8M | Angel Round | – | – | – |
1 investors in total: 1 institutional.
Investors in Brilig Data Marketpl
Brilig Data Marketpl has secured backing from 1 investor. Prominent investors backing the company include Merkle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Services in nanotechnology and material research are provided. | 1971 | merkle.com | Palo Alto, United States |
Investor details for Brilig Data Marketpl
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Brilig Data Marketpl
3 dated milestones of Brilig Data Marketpl across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Brilig Data Marketpl is founded.
- Funding First funding round of $1.8M.
- Exit Acquired by Merkle.
Competitors of Brilig Data Marketpl
Brilig Data Marketpl has 3 listed competitors in our database, 2 of them funded. They include mParticle, Zefr and Acxiom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. |
Detailed competitors of Brilig Data Marketpl
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Brilig Data Marketpl
Websites that share an audience with Brilig Data Marketpl (brilig.com).
Websites whose visitors overlap most with Brilig Data Marketpl. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bluekai.com | 100% | 1.1K | #14,859,027 | View details | |
| exelate.com | 96% | View details | |||
| bizo.com | 69% | 2.5K | #8,376,956 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Brilig Data Marketpl (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Brilig Data Marketpl
Brilig Data Marketpl was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Brilig Data Marketpl is headquartered in New York, United States. It is registered at New York, New York, United States.
Brilig Data Marketpl is a funded company, having raised a total of $1.8M across 1 funding round to date. The company's 1st funding round was a Angel Round of $1.8M, raised on Mar 2011.
Brilig provides an environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising and to predict campaign outcomes. Websites merchandise their consumer segments to data buyers (behavioral targeters, retargeters, ad exchanges, agencies) via Briligs open central data dictionary. Segment makers can either distribute their existing segments or create new ones from the available data sets.
Brilig Data Marketpl has 1 investor. Key investors include Merkle.
Yes. Brilig Data Marketpl was acquired by Merkle in September 2012.