About BYS
BYS is a company based in Heatherton (Australia) founded in 2004. It operates as a B2C, and D2C. BYS offers products and services including Blusher, Eyeliner, Lip Colour, Mascara, and Nail Colour. BYS operates in a competitive market with competitors including Glossier, E.L.F Cosmetics, Function of Beauty, IL Makiage and Beautycounter, among others.
- Headquarter Heatherton, Australia
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Bys Cosmetics Australia
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Annual Revenue
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Latest Funding Round
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Products & Services of BYS
BYS offers a comprehensive portfolio of products and services, including Blusher, Eyeliner, Lip Colour, Mascara, and Nail Colour. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Product for adding color and contour to cheeks.
Tool for defining and enhancing eye contours.
Lipstick for providing vibrant lip color.
Formula to lengthen and volumize eyelashes.
Polish for coloring and decorating nails.
Funding Insights of BYS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by BYS
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BYS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bys Comparisons
Competitors of BYS
BYS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, E.L.F Cosmetics, Function of Beauty, IL Makiage and Beautycounter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multicategory beauty products are offered via an internet-first brand.
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Multi-category color cosmetics are provided by an internet-first brand.
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Customized skin and hair care products are provided online.
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Makeup products are recommended online based on personal quizzes.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
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| domain | founded_year | HQ Location |
Manufacturer of beauty care products for women
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about BYS
When was BYS founded?
BYS was founded in 2004.
Where is BYS located?
BYS is headquartered in Heatherton, Australia. It is registered at Heatherton, Victoria, Australia.
What does BYS do?
BYS Cosmetics is an Australian company that provides a wide range of beauty products, including makeup for face, eyes, lips, and nails, as well as skincare and accessories. They operate an online store for direct sales to consumers, emphasizing cruelty-free and sustainable practices. The brand features various collections and offers fast shipping for orders over 50, catering to individual beauty enthusiasts in Australia.
Who are the top competitors of BYS?
BYS's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
What products or services does BYS offer?
BYS offers Blusher, Eyeliner, Lip Colour, Mascara, and Nail Colour.