About Clarus Commerce
Clarus Commerce is a Retail company based in Rocky Hill (United States) founded in 2001, and was acquired by Marlin Equity Partners in July 2019. Loyalty management software is provided for customer retention and engagement. It operates in the Retail and Technology sectors. The company has 132 employees. Clarus Commerce has completed 1 acquisition, including Prizelogic. Clarus Commerce offers products and services including Loyalty Platform, Promotional Overlays, and Engagement Hub. Its focus areas include E-Commerce Enablers, Marketing, Diversified and Enterprise Applications. Its competitors include Klaviyo and Yotpo; 2 of its 2 listed competitors have raised funding.
Company details
Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, United States. Loyalty management software is offered by the company within the software sector to support loyalty programs. Customer retention is enhanced, and brand engagement is facilitated through these solutions. Additional services include continual optimization, marketing support, analytics, strategy development, and IT operations management.
- Headquarters Rocky Hill, United States
- Employees 132
- Stage Acquired
- SectorsRetailTechnology
- Phone•••• ••••
- Website claruscommerce.com
- Social LinkedIn X Facebook
- Acquired by Marlin Equity Partners (Jul 2019)
- Latest Funding Round$30M (USD), Debt – Conventional
Mar 2016
- InvestorsMarlin Equity Partners
& 5 more
- Employee Count132
- Investments & Acquisitions
- Acquired by
Products & Services of Clarus Commerce
Clarus Commerce offers a comprehensive portfolio of products and services, including Loyalty Platform, Promotional Overlays, and Engagement Hub.
Platform for tiered rewards and customer retention programs
Tools for engaging consumers with sweepstakes and contests
Hub for trivia and user-generated content interactions
Funding Insights of Clarus Commerce
- Total Rounds 2
- Last Round Debt – Conventional — $30M
- Investors Count 1
All 2 funding rounds of Clarus Commerce with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | $30M | Debt – Conventional | – | – | – |
| Mar 2016 | Private Equity Round | – | – |
6 investors in total: 6 institutional.
Investors in Clarus Commerce
Clarus Commerce has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Marlin Equity Partners, Norwest Venture Partners and Falcon Investment Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A US-based private equity firm focused on lower-middle market investments. | 2015 | landoncapital.com | Boston, United States | |
Strategic acquisitions are targeted by this private equity firm. | 2000 | falconinvestments.com | Santa Barbara, United States | |
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Balance Point Capital is engaged in providing flexible capital solutions. | 2007 | balancepointcapital.com | Westport, United States | |
Global private equity investments are managed by the firm. | 2004 | marlinequity.com | Los Angeles, United States | |
Trivergance is engaged in accelerating value creation through investments. | 2005 | trivergance.com | Miami Beach, United States |
Investor details for Clarus Commerce
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People of Clarus Commerce
66 people are tracked at Clarus Commerce (21 in leadership, 45 in team); the tracked headcount is 132.
| Name | Role | Group |
|---|---|---|
Osmand Christian | Director of Software Engineering | Leadership |
Maayan Roman | Director, Analytics | Leadership |
Rebecca Bolton (Fried) | VP, Strategy & Data Insights | Leadership |
Kimberly R. | Chief Legal And Compliance Officer | Leadership |
Robert Breunig | Chief Financial Officer | Leadership |
Lalit Chhablani | Vice President, IT | Leadership |
Carlos Dunlap-Beard, CLMP | VP, Business Development & Loyalty Strategy | Leadership |
Beth Weiner | President, Loyalty | Leadership |
Tom Caporaso | CEO | Leadership |
Bob Breunig | CFO | Leadership |
Anonymous | VP, Data & Analytics | Leadership |
Jenniffer Lafaille | Director, Program Management And Client Implementations | Leadership |
John Kavanaugh | Vice President Of Financial Planning & Analysis | Leadership |
Erin Leroy | Director, Affiliate Relations | Leadership |
Sean Gill | Director, Data Engineering | Leadership |
Nelly Rogers | Vice President Client Management | Leadership |
Melissa McCarthy | Director Client Management | Leadership |
Nancy Bruers | Director, Client Management | Leadership |
Michael Procaccini | Director Customer Care | Leadership |
Emily Baldwin | Director, Client Management | Leadership |
46 more people are available in the full profile.
Complete people profiles for Clarus Commerce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Clarus Commerce
Clarus Commerce has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Prizelogic.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Interactive marketing and digital promotions are provided for customer engagement. | prizelogic.com | Southfield, United States | 2007 | Sep 2021 | •••• |
Complete acquisition details for Clarus Commerce
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Timeline of Clarus Commerce
6 dated milestones of Clarus Commerce across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Clarus Commerce is founded.
- Funding First funding round.
- Exit Acquired by Balance Point Capital.
- Funding Latest funding round, Debt – Conventional, of $30.0M.
- Exit Acquired by Marlin Equity Partners.
- Acquisition Acquires Prizelogic.
Competitors of Clarus Commerce
Clarus Commerce has 2 listed competitors in our database, 2 of them funded. They include Klaviyo and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Clarus Commerce
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Clarus Commerce (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Clarus Commerce
Complete news archive for Clarus Commerce
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Frequently Asked Questions about Clarus Commerce
Clarus Commerce was founded in 2001 and raised its 1st funding round 15 years after it was founded.
Clarus Commerce is headquartered in Rocky Hill, United States. It is registered at Rocky Hill, Connecticut, United States.
Clarus Commerce has 132 employees.
Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, United States. Loyalty management software is offered by the company within the software sector to support loyalty programs. Customer retention is enhanced, and brand engagement is facilitated through these solutions. Additional services include continual optimization, marketing support, analytics, strategy development, and IT operations management.
Clarus Commerce offers Loyalty Platform, Promotional Overlays, and Engagement Hub.
Clarus Commerce has made 1 acquisition, including Prizelogic.
Clarus Commerce has 6 investors. Key investors include Marlin Equity Partners, Norwest Venture Partners, Falcon Investment Advisors, Landon Capital Partners, and Balance Point Capital.
Yes. Clarus Commerce was acquired by Marlin Equity Partners in July 2019.