Conversity

London, United Kingdom Founded: 2003 • Age: 23 yrs
Guided selling software solutions are provided for retail sales executives.
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About Conversity

Conversity is a company based in London (United Kingdom) founded in 2003 by Richard Merrigan and Brian Boroff.. The company has 19 employees as of December 31, 2020. Conversity operates in a competitive market with competitors including Seismic, Highspot, Showpad, SAVO and Bigtincan, among others.

  • Headquarter London, United Kingdom
  • Employees 19 as on 31 Dec, 2020
  • Founders Richard Merrigan, Brian Boroff
  • Sectors
    Retail
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Conversity Limited
  • Date of Incorporation 06 Jun, 2003
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → Retail Technology & Automation
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    19

    as on Dec 31, 2020

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People of Conversity
Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Obi O.
Lead Software Engineer
People
Heena Ghai
Software Engineer
People
Devesh Gundecha
Head Of Software Development & Operations

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Teams

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Funding Insights of Conversity

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2010 Amount Series A - Conversity Valuation YFM Equity Partners , ProVen VCT
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Conversity

Conversity has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include YFM Equity Partners and ProVen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location
Tax-efficient investment opportunities are provided by ProVen for retail investors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Conversity

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Conversity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Conversity Comparisons

Employees
+
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Competitors of Conversity

Conversity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Seismic, Highspot, Showpad, SAVO and Bigtincan, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Cloud and AI-based sales enablement platforms are provided for teams.
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Sales engagement platform for content scoring and analytics is provided.
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Provider of Mobile Sales Enablement platform
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Platform offering Sales enablement software
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Mobile based content enablement system for sales teams
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Real-time AI guidance is provided for contact center agents.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Conversity

Frequently Asked Questions about Conversity

When was Conversity founded?

Conversity was founded in 2003 and raised its 1st funding round 7 years after it was founded.

Where is Conversity located?

Conversity is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Conversity?

David Stark is the current CEO of Conversity.

How many employees does Conversity have?

As of Dec 31, 2020, the latest employee count at Conversity is 19.

What does Conversity do?

Conversity provides software solutions for the retail sector. Its RIPPL software provides assistance to sales executives during guided selling. It can be customized to ask specific questions as per the needs of the sales executives. It has in-built modules that assist executives in storing customer preferences and behavior. It also provides product search facilities with real-time updates on model info, popularity trends etc. It can send links to customers containing further information about the products that they have reviewed.

Who are the top competitors of Conversity?

Conversity's top competitors include Seismic, Highspot and Cresta.

Who are Conversity's investors?

Conversity has 2 investors. Key investors include YFM Equity Partners, and ProVen.

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