About Cradlewise
Cradlewise is a company based in San Francisco (United States) founded in 2016 by Radhika Patil. Cradlewise has raised $19.19 million across 5 funding rounds from investors including Alabaster, Footwork and CRV. Cradlewise offers products and services including Smart Bassinet, Smart Crib, and Baby Monitor. Cradlewise operates in a competitive market with competitors including Raybaby, BabyG, My Child, Kidaura and AaroGyan, among others.
- Total Equity Funding$19.19M (USD)
in 5 rounds
- Latest Funding Round$12M (USD), Series A
Sep 2026
- InvestorsAlabaster
& 13 more
Associated legal entities of Cradlewise
Cradlewise is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cradlewise Innovations Private Limited CIN U36999KA2019PTC123276 | Active | 08 Apr 2019 | Bangalore, Karnataka | ₹14.2 Cr | 57 | 2 | View details |
| Chigroo Labs Private Limited CIN U36999KA2017PTC107904 | Active | 15 Nov 2017 | Bangalore, Karnataka | ₹0.0 Cr | – | 2 | View details |
Products & Services of Cradlewise
Cradlewise offers a comprehensive portfolio of products and services, including Smart Bassinet, Smart Crib, and Baby Monitor.
Convertible bassinet with monitoring for infant sleep tracking
Crib featuring baby monitoring and adjustable features
Integrated system for remote infant health and activity tracking
Apps and channels of Cradlewise
its YouTube channel Cradlewise has 7.27K subscribers and 30 videos.
Videos from Cradlewise
The most watched videos on Cradlewise's YouTube channel, Cradlewise (7.27K subscribers). Click a video to play it here.
More on Cradlewise.
Funding Insights of Cradlewise
Cradlewise has successfully raised a total of $19.19M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.19M
- Total Rounds 5
- Last Round Series A — $12M
- First Round $194,552
(Feb 2018)
- Investors Count 14
All 5 funding rounds of Cradlewise with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2026 | $12M | Series A | – | 3one4 Capital | – |
| Nov 2021 | $7M | Seed | – | Footwork | |
| Jul 2021 | – | Debt – Conventional | – | – | – |
| Jun 2019 | – | Seed | – | HAX | – |
| Feb 2018 | $194,552 | Angel Round | $2.93M | Visvesvaraya Pentakota |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2018 | $2.93M | •••••••• |
Last known valuation $2.93M (Feb 2018). 14 investors in total: 7 institutional and 7 angel.
Investors in Cradlewise
Cradlewise has secured backing from 14 investors, including venture fund and angel investors. Prominent investors backing the company include Alabaster, Footwork and CRV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in tech startups | – | alabaster.com | Salem, United States | |
Early-stage venture capital investments are provided by Footwork. | 2021 | footwork.vc | San Francisco, United States | |
CRV is recognized as a venture capital firm investing in technology startups. | – | crv.com | Palo Alto, United States | |
Venture capital and accelerator services are provided across multiple sectors. | – | sosv.com | Cork, Ireland | |
Early-stage companies are invested in by Better Capital. | – | bettercapital.vc | Santa Clara, United States | |
Startups are accelerated via a 111-day program with seed funding. | – | hax.co | San Francisco, United States | |
- | – | 3one4capital.com | - | |
KL Katrina Lake | Founder of Stitch Fix, prominent angel investor in consumer tech | – | unknown_a4d8173593dc47ac8 | - |
DG Dilip Goswami | Angel investor and entrepreneur, co-founder of Mswipe Technologies, fintech innovator | – | unknown_fcc95562db954a648 | - |
SV Sonny Vu | Serial entrepreneur, angel investor, founder of Misfit Wearables and Aluna | – | unknown_fa3765e73188432a8 | - |
Investor details for Cradlewise
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Cradlewise
The boards of the 2 registered companies of Cradlewise currently have 2 directors; the longest-serving is Radhika Bharath Patil, appointed in 2017. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Radhika Bharath Patil DIN 07702415 | Director | 15 Nov 2017 | 8 yrs 10 mo | Chigroo Labs Private Limited, Cradlewise Innovations Private Limited |
| Bharath Patil DIN 07708994 | Director | 11 Jan 2018 | 8 yrs 8 mo | Chigroo Labs Private Limited, Cradlewise Innovations Private Limited |
People of Cradlewise
17 people are tracked at Cradlewise (4 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Chief Technology Officer | Leadership | |
Ashish Banka | Head, People Evangelist | Leadership |
Kristian Rasmussen | Vp, Supply Chain And Logistics | Leadership |
Rahul Ahuja | Backend Engineer | Team |
Rachit Rawat | Architect, Electronic Systems | Team |
Sathya Venugopal | Cloud Architect & Dev Ops | Team |
Jupudi Meghana | Customer Success Associate | Team |
Vaibhav Shukla | Product Designer | Team |
Prashant Singh | Customer Success Associate | Team |
Archit Taneja | Software Architect | Team |
Majella Philo Kishore | Software Engineer | Team |
Prasad Sankaran | DSP Solutions Architect | Team |
Tanvi Agarwal | Visual Communication Deisgner | Team |
Vinuthna Purushothaman | Customer Success & Operations | Team |
Rakesh Rai | Senior iOS Developer | Team |
Syam K | Senior Electronics Design Engineer | Team |
Complete people profiles for Cradlewise
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Cradlewise
Figures of Chigroo Labs Private Limited, the primary company behind Cradlewise, for FY 2021. Revenue was ₹1.3 Lakh (-97% year on year). Net loss was -₹14.7 Lakh (-1123% margin). EBITDA was -₹15.2 Lakh (-1166% margin).
- ₹1.3 LakhRevenue · FY 2021 · -97% YoY
- -₹14.7 LakhNet loss · -1123% margin
- -₹15.2 LakhEBITDA · -1166% margin
- ₹1.9 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Chigroo Labs Private Limited are on its company page.
Detailed financial statements for Cradlewise
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Cradlewise
4 dated milestones of Cradlewise across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Cradlewise is founded.
- Funding First funding round of $195K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $12.0M.
Competitors of Cradlewise
Cradlewise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Raybaby, BabyG, My Child, Kidaura and AaroGyan, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| raybaby.us | 2016 | Falls Church, United States | $1.16M | 9 | Provider of smart devices to monitor baby's vital signs and breathing | |
| babyg.app | 2020 | Mumbai, India | $184,438 | 2 | Activities, milestones, and parenting tips are provided for baby development. | |
| mychildapp.in | 2015 | Bhopal, India | $100,000 | – | Mobile based application to check a child's growth | |
| kidaura.in | 2019 | Nashik, India | – | – | Neurological disorders in children are detected through a gamified platform. | |
| aarogyan.com | 2015 | Pune, India | – | – | Offers health apps for eye care, baby tracking, and mind-body routines. | |
| napsandnibbles.com | 2018 | Bengaluru, India | $34,142 | – | Child wellness solutions are delivered via a tailored mobile app. | |
| mylifemykids.com | 2014 | Mumbai, India | – | – | Baby health monitoring and parenting information are provided online. | |
| kidyfit.com | 2019 | Thane, India | – | – | Baby's health data is monitored via wearable devices and apps. | |
| immunizationplanner.com | 2016 | Delhi, India | – | – | Free app tracks vaccination schedules and baby development milestones easily. |
Detailed competitors of Cradlewise
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cradlewise
The website of Cradlewise (cradlewise.com) receives about 453.5K visits a month.
- Monthly visits453.5K
▲ 33.6% vs previous month
Websites whose visitors overlap most with Cradlewise. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| miko.ai | 100% | 195.6K | #207,914 | View details | |
| ces.tech | 100% | – | #32,103 | View details | |
| facebook.com | 84% | 12.1B | #3 | View details | |
| instagram.com | 80% | 7.1B | #4 | View details | |
| linkedin.com | 80% | 1.9B | #18 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Cradlewise
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Cradlewise
Complete news archive for Cradlewise
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Cradlewise
10 companies that operate in the same segment as Cradlewise (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Cradlewise
Cradlewise was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Cradlewise is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Radhika Patil is the current CEO of Cradlewise. They have also founded this company.
Cradlewise is a funded company, having raised a total of $19.19M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $194.55K, raised on Feb 2018.
Provider of a baby monitoring cradle. The product features include responsive swinging, contactless breath rate monitor, insect detection, and safe sleep position detection solutions. The built-in baby monitor predicts when a baby may wake up early and it acts to help maintain sleep.
Cradlewise offers Smart Bassinet, Smart Crib, and Baby Monitor.
Cradlewise has 14 investors. Key investors include Alabaster, Footwork, CRV, SOSV, and Better Capital.
The valuation of Cradlewise is $2.93M as of Feb 2018.
Cradlewise is associated with 2 legal entities: Chigroo Labs Private Limited, Cradlewise Innovations Private Limited.
The legal entities of Cradlewise currently have 2 directors, including Radhika Bharath Patil, Bharath Patil.
The website of Cradlewise receives about 454 thousand visits a month.