Datasembly

Washington, United States Founded: 2014 • Age: 12 yrs Acquired By SPINS
Pricing optimization solutions for grocery and retail products are provided.
Annual revenue - Latest available
Total funding $35.3M 5 rounds
Employees 79 Tracked headcount
Investors 12 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Datasembly

Datasembly is a company based in Washington (United States) founded in 2014 was acquired by SPINS in June 2025. Datasembly has raised $35.28 million across 5 funding rounds from investors including SPINS, Noro-Moseley Partners and Grotech Ventures. The company has 79 employees as of December 31, 2021. Datasembly offers products and services including Price Intelligence, Promotion Optimization, Assortment Optimization, and Innovation Tracking. Datasembly operates in a competitive market with competitors including Zenput, Silo, Dmall, Ocado Group and Vendasta, among others.

  • Headquarter Washington, United States
  • Employees 79 as on 31 Dec, 2021
  • Sectors
    Retail
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name Datasembly, Inc.
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $35.28 M (USD)

    in 5 rounds

  • Latest Funding Round
    $16 M (USD), Series B

    May 02, 2023

  • Investors
    SPINS

    & 11 more

  • Employee Count
    79

    as on Dec 31, 2021

  • Acquired by
    SPINS

    (Jun 24, 2025)

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Products & Services of Datasembly

Datasembly offers a comprehensive portfolio of products and services, including Price Intelligence, Promotion Optimization, Assortment Optimization, and Innovation Tracking.

Product name locked
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Primary

Platform for real-time retail pricing insights.

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Tools for analyzing competitive promotions.

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System for tracking product assortments and out-of-stock.

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Service for monitoring new product launches.

People of Datasembly

Headcount 10-50
Employee Profiles 29
Employee Profiles
People
Natalia Ruiz
Digital Customer Success & Tech Support Specialist
People
Lee Insinga
Insight Architect
People
Ben Reich
CEO & Co-Founder
People
Eric Zuckerman
VP Of Finance

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Funding Insights of Datasembly

Datasembly has successfully raised a total of $35.28M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $16 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Datasembly

Datasembly has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SPINS, Noro-Moseley Partners and Grotech Ventures.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Tech and Life Sciences focused VC firm investing in the US
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Early-stage US tech startups are invested in by Grotech Ventures.
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Tech startups are funded by Topmark Partners venture capital firm.
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Investor details for Datasembly

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Investments & Acquisitions by Datasembly

Investments
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Investment portfolio details for Datasembly

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Financial Statements - Datasembly

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Datasembly Comparisons

Datasembly Primary company
Description
Pricing optimization solutions for grocery and retail produc...
Location
Washington, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
79
As of 2021
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Peer comparison for Datasembly

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Competitors of Datasembly

Datasembly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Silo, Dmall, Ocado Group and Vendasta, among others.

Company Name Domain Founded year HQ Location Description
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Zenput is utilized as an operations execution platform for multi-unit operators.
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Software suite solutions are provided for food distributor businesses.
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Cloud-based software suites are provided for retail businesses.
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Software solutions for online grocery fulfillment and operations are provided.
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All-in-one platform for companies selling digital solutions to local businesses
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Price intelligence and optimization software is provided for e-commerce retailers.
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Detailed competitors of Datasembly

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Latest news on Datasembly

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Frequently Asked Questions about Datasembly

Datasembly was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Datasembly is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.

Datasembly is a funded company, having raised a total of $35.28M across 5 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Datasembly is 79.

Founded in 2014, Datasembly focuses on the retail sector by developing pricing optimization tools. Hyperlocal data on pricing, promotions, and product assortments is gathered via specialized algorithms. Insights into market pricing are derived from aggregated records sourced from grocery delivery platforms and online shopping sites. Key factors including pricing intelligence, economic indicators, and consumer applications are integrated. Real-time prices are collected for individual stores across various zip codes.

Datasembly's top competitors include SPS Commerce, Dmall and Zenput.

Datasembly offers Price Intelligence, Promotion Optimization, Assortment Optimization, and Innovation Tracking.

Datasembly has 12 investors. Key investors include SPINS, Noro-Moseley Partners, Grotech Ventures, Topmark Partners, and Staley Capital.

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