About DBS Lifestyle
DBS Lifestyle is a Retail company based in Noida (India) founded in 2010 by Divya Suri and Bhawnish Suri, and was acquired by PDS in October 2022. It operates as an a turnkey company is operated for fashion and home solutions. It operates on a Direct-to-Consumer (D2C) and B2B2C model. The company has 33 employees. Its Indian entity Dbs Lifestyle India Private Limited reported revenue of ₹45.33 Cr. DBS Lifestyle offers products and services including End-to-End Fashion Solutions, RIVER Designer Brand, and Pangram Brands. Its focus areas include Consumer Goods, Apparel & Fashion and Fashion Design & Manufacturing. Its competitors include Hopscotch, Bewakoof, Styched, Max Fashion and Be Young and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
DBS Lifestyle is recognized as a turnkey company providing end-to-end solutions from design to manufacturing in the fashion and home sectors. Services are extended globally since 2005, covering both B2B and D2C models. The company is involved in creating private brands through Pangram Brands and affordable designer wear via RIVER. Operations are focused on making designer fashion accessible across India with an emphasis on sustainability through upcycling leftover fabrics.
- Headquarters Noida, India
- Employees 33
- Founders Divya Suri, Bhawnish Suri
- Stage Acquired
- SectorsRetail
- Phone•••• ••••
- Website dbslifestyle.com
- Social LinkedIn Facebook Instagram
- Acquired by PDS (Oct 2022)
- Legal Name Dbs Lifestyle India Pvt. Ltd.
- Date of Incorporation 05 Nov, 2021
- Jurisdiction Delhi, India
- Annual Revenue₹45.33 Cr
FY 2025 · +121% YoY
- Net Loss-₹2.91 Cr
FY 2025 · -6% margin
- EBITDA-₹2.22 Cr
FY 2025 · -5% margin
- Investors
- Employee Count33
- Acquired byPDS
(Oct 2022)
Associated legal entities of DBS Lifestyle
DBS Lifestyle operates through Dbs Lifestyle India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dbs Lifestyle India Private Limited CIN U17299DL2021PTC389431 | Active | 05 Nov 2021 | Delhi, Delhi | ₹45.3 Cr | 33 | 5 | View details |
Products & Services of DBS Lifestyle
DBS Lifestyle offers a comprehensive portfolio of products and services, including End-to-End Fashion Solutions, RIVER Designer Brand, and Pangram Brands.
End-to-end solutions are provided for fashion and home.
Affordable designer wear is offered through RIVER brand.
Global private brands are created for specific needs.
Investors in DBS Lifestyle
DBS Lifestyle has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include PDS Limited.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Garments are manufactured on a contract basis by PDS. | 1999 | pdsltd.com | Mumbai, India |
Investor details for DBS Lifestyle
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Board of directors of Dbs Lifestyle India Private Limited (DBS Lifestyle)
Dbs Lifestyle India Private Limited is the primary company behind DBS Lifestyle. The board of Dbs Lifestyle India Private Limited currently have 5 directors; the longest-serving is Divya Sahni, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Divya Sahni DIN 06990721 | Director | 05 Nov 2021 | 4 yrs 11 mo | Dbs Lifestyle India Private Limited |
| Bhawnish Suri DIN 03014466 | Managing Director | 05 Nov 2021 | 4 yrs 11 mo | Dbs Lifestyle India Private Limited |
| Rahul Ahuja DIN 06533944 | Nominee Director | 27 Oct 2022 | 3 yrs 11 mo | Dbs Lifestyle India Private Limited |
| Sadikbhai Ismailbhai Sunasara DIN 07492150 | Nominee Director | 27 Oct 2022 | 3 yrs 11 mo | Dbs Lifestyle India Private Limited |
| Reenah Simon Joseph DIN 07590224 | Nominee Director | 27 Oct 2022 | 3 yrs 11 mo | Dbs Lifestyle India Private Limited |
People of DBS Lifestyle
7 people are tracked at DBS Lifestyle (3 in leadership, 4 in team); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
Divya Suri | Co-Founder & Managing Director | Leadership |
| Co-Founder & Managing Director | Leadership | |
Sapan Basnett | Chief Design Officer | Leadership |
Ritik Uniyal | Sourcing Merchandiser | Team |
Rahul Sharma | Finance Manager | Team |
Sukriti Singh | Sr. Textile Designer | Team |
Abhishek Kumar | Textile Digital Designer And Embroidery | Team |
Complete people profiles for DBS Lifestyle
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Financials of DBS Lifestyle
Figures of Dbs Lifestyle India Private Limited, the primary company behind DBS Lifestyle, for FY 2025. Revenue was ₹45.33 Cr (+121% year on year). Net loss was -₹2.91 Cr (-6% margin). EBITDA was -₹2.22 Cr (-5% margin).
- ₹45.33 CrRevenue · FY 2025 · +121% YoY
- -₹2.91 CrNet loss · -6% margin
- -₹2.22 CrEBITDA · -5% margin
- ₹2 LakhPaid-up capital
- 33Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Dbs Lifestyle India Private Limited are on its company page.
Detailed financial statements for DBS Lifestyle
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Timeline of DBS Lifestyle
2 dated milestones of DBS Lifestyle across 12 years, from founding to its latest funding, stage changes and deals.
- Founded DBS Lifestyle is founded.
- Exit Acquired by PDS.
Competitors of DBS Lifestyle
DBS Lifestyle has 8 listed competitors in our database, 6 of them funded. They include Hopscotch, Bewakoof, Styched, Max Fashion and Be Young, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| maxfashion.in | 2006 | Bengaluru, India | – | 671 | Internet first brand of clothing, footwear, and accessories for women, men, and kids | |
| beyoung.in | 2017 | Udaipur, India | $4.89M | 143 | Everyday fashion apparel, accessories, and combo options are retailed. | |
| frenchconnection.com | 1972 | London, United Kingdom | – | – | Internet first brand offering apparel wear for women and men | |
| nobero.com | 2014 | Hyderabad, India | $300,000 | 64 | Internet first brand offering apparel for women and men | |
| tigc.in | 2011 | Bengaluru, India | $18.67M | 523 | Online brand offering mens and womens apparel |
Detailed competitors of DBS Lifestyle
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as DBS Lifestyle (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Dbs Lifestyle
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Frequently Asked Questions about DBS Lifestyle
DBS Lifestyle was founded in 2010.
DBS Lifestyle is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
DBS Lifestyle has 33 employees.
The primary company behind DBS Lifestyle, Dbs Lifestyle India Private Limited, reported revenue of ₹45.33 Cr for FY 2025, up 121% year on year.
DBS Lifestyle is recognized as a turnkey company providing end-to-end solutions from design to manufacturing in the fashion and home sectors. Services are extended globally since 2005, covering both B2B and D2C models. The company is involved in creating private brands through Pangram Brands and affordable designer wear via RIVER. Operations are focused on making designer fashion accessible across India with an emphasis on sustainability through upcycling leftover fabrics.
DBS Lifestyle offers End-to-End Fashion Solutions, RIVER Designer Brand, and Pangram Brands.
DBS Lifestyle has 1 investor. Key investors include PDS Limited.
DBS Lifestyle operates through Dbs Lifestyle India Private Limited.
Yes. DBS Lifestyle was acquired by PDS in October 2022.
The legal entities of DBS Lifestyle currently have 5 directors, including Divya Sahni, Bhawnish Suri, Rahul Ahuja and others.