DealerOn

Lakeland, United States Founded: 2009 • Age: 17 yrs Acquired By Primus Capital
Digital marketing solutions are provided for automotive dealerships.
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About DealerOn

DealerOn is a company based in Lakeland (United States) founded in 2009 was acquired by Primus Capital in November 2017. It operates as a SaaS (Software-as-a-Service), and Professional Services. DealerOn has completed 1 acquisition, including Motorwebs. DealerOn offers products and services including Websites, SEO, Digital Advertising, and Digital Retailing. DealerOn operates in a competitive market with competitors including Upstart, Reynolds and Reynolds, Tekion, Dealer.com and MotorK, among others.

  • Headquarter Lakeland, United States
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Dealeron, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Transportation, Automotive & Logistics → Automotive Technology & Mobility Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Primus Capital

    (Nov 01, 2017)

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Products & Services of DealerOn

DealerOn offers a comprehensive portfolio of products and services, including Websites, SEO, Digital Advertising, and Digital Retailing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Dealership websites are built for engaging mobile experiences.

Local SEO solutions are tailored for dealership visibility.

Targeted campaigns are designed to increase dealership leads.

Online shopping tools are provided for seamless transactions.

People of DealerOn
Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Ed Barton
President & CEO
People
Jesus Gonzalez
Operations Manager
People
Cole Duncan
Operations Manager
People
Sarah St. Johns
Executive Sales Director

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Funding Insights of DealerOn

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in DealerOn

DealerOn has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Primus Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investments are directed toward the US and Canada.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by DealerOn

DealerOn has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Motorwebs. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Digital storefront and marketing solutions are offered to auto dealerships.
2000
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - DealerOn

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dealeron Comparisons

Employees
+
Add Comparison
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Competitors of DealerOn

DealerOn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upstart, Reynolds and Reynolds, Tekion, Dealer.com and MotorK, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Diversified loans are provided via an AI-enabled online marketplace.
domain founded_year HQ Location
Software and services for automotive dealership retailing are provided.
domain founded_year HQ Location
AI and cloud-driven systems for auto dealership management are provided.
domain founded_year HQ Location
Digital marketing solutions for automotive dealerships are delivered.
domain founded_year HQ Location
Cloud-based digital marketing solutions are delivered for the automotive sector.
domain founded_year HQ Location
Cloud-driven management systems for auto dealerships are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dealeron

FusionZONE Adds FastRing and FastPrice
Autodealertodaymagazine7 years ago
fusionZONE Releases Mobile Text Coupons
Autodealertodaymagazine7 years ago

Frequently Asked Questions about DealerOn

When was DealerOn founded?

DealerOn was founded in 2009.

Where is DealerOn located?

DealerOn is headquartered in Lakeland, United States. It is registered at Lakeland, Florida, United States.

What does DealerOn do?

Digital marketing and technology solutions are offered by DealerOn to automotive dealerships across North America. Services include high-converting websites, SEO, digital advertising, and digital retailing tools. These solutions are designed to enhance lead generation, improve customer engagement, and increase sales for dealerships. Support is extended to multi-rooftop groups, independent dealerships, and OEMs. Compliance with privacy and accessibility laws is ensured through tailored solutions. The Cosmos platform is utilized to maximize leads and automate processes, serving the automotive sector with data-driven insights.

Who are the top competitors of DealerOn?

DealerOn's top competitors include Upstart, Reynolds and Reynolds and Seez.

What products or services does DealerOn offer?

DealerOn offers Websites, SEO, Digital Advertising, and Digital Retailing.

How many acquisitions has DealerOn made?

DealerOn has made 1 acquisition, including Motorwebs.

Who are DealerOn's investors?

DealerOn has 1 investor. Key investors include Primus Capital.

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