About Decision Link
Decision Link is a Technology company based in Atlanta (United States) founded in 2009, and was acquired by XFactor.io in April 2023. It operates as a content management and lead generation databases are provided for enterprises. Decision Link has raised $20.98 million across 5 funding rounds from investors including Accel, XFactor.io and George Kurtz. Decision Link offers products and services including GrowthAI, Value Execution Solution, and Revenue Operating Center. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Go To Market Management. Its legal entity is DECISIONLINK CORPORATION. Its competitors include ZoomInfo, Fullcast, Aviso, Tackle and Landbase and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Decision Link was founded in 2009 in Atlanta, United States, focusing on enterprise software for sales teams. Two main products are offered: Enterprise Enablement, a content management system that delivers sales materials like case studies and executive communications via mobile access, and Decisionlink Data, a database for lead generation covering sectors such as financials, family trees, employees, and competitors. Clients include VMWare and Amadeus.
- Headquarters Atlanta, United States
- SectorsTechnology
- Website decisionlink.com
- Social LinkedIn X YouTube
- Acquired by XFactor.io (Apr 2023)
- Legal Name Decisionlink Corporation
- Total Equity Funding$20.98M (USD)
in 5 rounds
- Latest Funding Round$18.5M (USD), Series A
Jan 2021
- InvestorsAccel
& 4 more
- Acquired byXFactor.io
(Apr 2023)
Products & Services of Decision Link
Decision Link offers a comprehensive portfolio of products and services, including GrowthAI, Value Execution Solution, and Revenue Operating Center.
Data-driven tool for predictable revenue growth and performance.
Empowers sales reps to sell unique value at scale efficiently.
Provides accurate revenue projections and planning tools.
Apps and channels of Decision Link
its YouTube channel Xfactorio has 8 subscribers.
Funding Insights of Decision Link
Decision Link has successfully raised a total of $20.98M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $18.5 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.98M
- Total Rounds 5
- Last Round Series A — $18.5M
- First Round $100,000
(Jun 2011)
- Investors Count 4
All 5 funding rounds of Decision Link with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
5 investors in total: 2 institutional and 3 angel.
Investors in Decision Link
Decision Link has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Accel, XFactor.io and George Kurtz.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
GK George Kurtz | CEO of CrowdStrike, cybersecurity expert, and active angel investor | – | unknown_25232fec4b734a28a | - |
GR George Roberts | Indian angel investor focusing on early-stage tech startups. | – | unknown_79d92904a75a4b68a | - |
JS Joe Sexton | - | – | unknown_2dfe89b91d3b4c408 | - |
Sales analytics solutions are offered for enterprise decision-making. | 2022 | xfactor.io | San Francisco, United States |
Investor details for Decision Link
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Decision Link
9 people are tracked at Decision Link (3 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Mike Carpenter | Founder & Executive Chairman | Leadership |
Amiee Gordon | Chief Of Staff | Leadership |
Jose M. Romero | Vice President Of Product And Platform | Leadership |
William Fish | Principal Software Engineer | Team |
Yel Legaspi | Principal Product Designer | Team |
Swati Kasireddi | Principal Technical Product Manager | Team |
Sam Hasty | Product Manager | Team |
Bob F. | Devops Evangelist | Team |
Jim Muller | Sales Operation Manager (contract) At Xfactor.io | Team |
Complete people profiles for Decision Link
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Decision Link
4 dated milestones of Decision Link across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Decision Link is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A, of $18.5M.
- Exit Acquired by XFactor.io.
Competitors of Decision Link
Decision Link has 9 listed competitors in our database, 9 of them funded. They include ZoomInfo, Fullcast, Aviso, Tackle and Landbase, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zoominfo.com | 2000 | Vancouver, United States | $32M | 3,540 | Contact databases and sales intelligence are supplied to businesses. | |
| fullcast.com | 2017 | Seattle, United States | $37.68M | – | Provider of business strategy, operations, financial, and other consulting services | |
| aviso.com | 2012 | Redwood, United States | $31M | 22 | AI-powered predictive analytics are provided for sales optimization. | |
| tackle.io | 2016 | Boise, United States | $148.64M | – | Software solutions are provided via an online marketplace for businesses. | |
| landbase.com | 2023 | San Francisco, United States | $42.5M | – | AI based lead generation platform for businesses | |
| flashintel.ai | 2022 | San Francisco, United States | $10M | – | Go-to-market intelligence is provided for optimizing business sales teams. | |
| gorattle.com | 2020 | San Francisco, United States | $28.8M | 28 | Salesforce integration platform for Slack and Teams collaboration is offered. | |
| clazar.io | 2023 | San Francisco, United States | $10M | – | SaaS e-commerce software for cloud marketplace sellers is provided. | |
| sightfull.com | 2020 | San Francisco, United States | $18M | – | Cloud based go to market management platform |
Detailed competitors of Decision Link
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Top companies in MarketingTech
10 companies that operate in the same segment as Decision Link (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Related news about Decision Link
Complete news archive for Decision Link
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Frequently Asked Questions about Decision Link
Decision Link was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Decision Link is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Decision Link is a funded company, having raised a total of $20.98M across 5 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jun 2011.
Decision Link was founded in 2009 in Atlanta, United States, focusing on enterprise software for sales teams. Two main products are offered: Enterprise Enablement, a content management system that delivers sales materials like case studies and executive communications via mobile access, and Decisionlink Data, a database for lead generation covering sectors such as financials, family trees, employees, and competitors. Clients include VMWare and Amadeus.
Decision Link offers GrowthAI, Value Execution Solution, and Revenue Operating Center.
Decision Link has 5 investors. Key investors include Accel, XFactor.io, George Kurtz, George Roberts, and Joe Sexton.
Decision Link operates through Decisionlink Corporation.
Yes. Decision Link was acquired by XFactor.io in April 2023.