About DemandScience
DemandScience is a company based in Atlanta (United States) founded in 2013. It operates as a SaaS (Software-as-a-Service), Professional Services, and Advertising Model. DemandScience has raised $142.93 million across 7 funding rounds from investors including HubSpot, Canadian Imperial Bank of Commerce and Knoll Ventures. The company has 34 employees as of April 08, 2024. DemandScience has completed 5 acquisitions, including BrightFunnel, DemandScience and GrowFlare. DemandScience offers products and services including Ionic, Labs, Demand, Advertising, and Data. DemandScience operates in a competitive market with competitors including Radius, Folloze, Demandbase, Madison Logic and Jabmo, among others.
- Headquarter Atlanta, United States
- Employees 34 as on 08 Apr, 2024
- Stage Minicorn
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
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Social
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- Legal Name Demandscience Us, Llc
- Date of Incorporation 13 Sep, 2011
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$501.47 K (USD)42.09as on Mar 31, 2022
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Net Profit
$17.79 K (USD)79.94as on Mar 31, 2022
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EBITDA
$109.87 K (USD)566.63as on Mar 31, 2022
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Total Equity Funding
$142.93 M (USD)
in 7 rounds
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Latest Funding Round
$22.33 M (USD), Series C
Dec 23, 2022
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Investors
HubSpot
& 9 more
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Employee Count
34
as on Apr 08, 2024
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Investments & Acquisitions
BrightFunnel
& 4 more
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Products & Services of DemandScience
DemandScience offers a comprehensive portfolio of products and services, including Ionic, Labs, Demand, Advertising, and Data. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Campaigns are powered by data and AI precision.
Programs are orchestrated by expert strategists effectively.
Content is converted into high-quality leads efficiently.
Buyers are connected through targeted advertising solutions.
Data is enriched and cleansed for activation.
Unlock access to complete
Funding Insights of DemandScience
DemandScience has successfully raised a total of $142.93M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $22.33 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series C — $22.3M
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First Round
First Round
(19 Oct 2015)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2022 | Amount | Series C - DemandScience | Valuation |
investors |
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| Nov, 2021 | Amount | Debt – Conventional - DemandScience | Valuation |
investors |
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| Feb, 2021 | Amount | Series C - DemandScience | Valuation | Great Hill Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in DemandScience
DemandScience has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include HubSpot, Canadian Imperial Bank of Commerce and Knoll Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Business acquisitions are targeted by the private equity firm.
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Founded Year | Domain | Location | |
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Venture capital fund and accelerator focused on startups
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Founded Year | Domain | Location | |
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Provider of a growth equity firm for adaptive and personalized plans
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by DemandScience
DemandScience has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include BrightFunnel, DemandScience and GrowFlare. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cloud-based marketing intelligence and sales analytics solutions are provided.
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2018 | ||||
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Marketing solutions are provided to enhance B2B growth.
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2017 | ||||
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AI-based customer analytics for omnichannel marketing operations are provided.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - DemandScience
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Demandscience Comparisons
Competitors of DemandScience
DemandScience operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Radius, Folloze, Demandbase, Madison Logic and Jabmo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Predictive marketing and sales platform
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| domain | founded_year | HQ Location |
Personalized content is created and shared for B2B prospect engagement.
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| domain | founded_year | HQ Location |
An AI-enabled account-based marketing platform is provided for businesses.
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| domain | founded_year | HQ Location |
Account-based marketing solutions are delivered via the ActivateABM platform.
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| domain | founded_year | HQ Location |
Account based marketing solution
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| domain | founded_year | HQ Location |
Account Based B2B Marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Demandscience
Frequently Asked Questions about DemandScience
When was DemandScience founded?
DemandScience was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is DemandScience located?
DemandScience is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Is DemandScience a funded company?
DemandScience is a funded company, having raised a total of $142.93M across 7 funding rounds to date. The company's 1st funding round was a Series C of $90M, raised on Oct 19, 2015.
How many employees does DemandScience have?
As of Apr 08, 2024, the latest employee count at DemandScience is 34.
What is the annual revenue of DemandScience?
Annual revenue of DemandScience is $501.47K as on Mar 31, 2022.
What does DemandScience do?
DemandScience is focused on performance marketing for B2B companies. Solutions are provided in account-based marketing, intent-driven campaigns, and high-quality lead generation. The company operates in the marketing technology sector, offering tools like Ionic for intelligence and orchestration, alongside services such as data enrichment and advertising. Campaigns are scaled without complexity, and data is transformed into actionable insights. Expert guidance and AI-driven optimization are combined to ensure measurable outcomes for clients across various industries.
Who are the top competitors of DemandScience?
DemandScience's top competitors include Radius, Folloze and Madison Logic.
What products or services does DemandScience offer?
DemandScience offers Ionic, Labs, Demand, Advertising, and Data.
How many acquisitions has DemandScience made?
DemandScience has made 5 acquisitions, including BrightFunnel, DemandScience, and GrowFlare.
Who are DemandScience's investors?
DemandScience has 10 investors. Key investors include HubSpot, Canadian Imperial Bank of Commerce, Knoll Ventures, Great Hill Partners, and Atlanta Ventures.
What is DemandScience's valuation?
The valuation of DemandScience is $400M as of Feb 2021.