About BrightFunnel
BrightFunnel is a company based in San Francisco (United States) founded in 2012 was acquired by Terminus in January 2018. BrightFunnel has raised $9.53 million across 4 funding rounds from investors including DemandScience, Crosslink Capital and Karlin Ventures. BrightFunnel operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter San Francisco, United States
- SectorsTechnology
- Website brightfunnel.com
- Social LinkedIn X Facebook
- Acquired by Terminus (Jan 2018)
- Total Equity Funding$9.53M (USD)
in 4 rounds
- Latest Funding Round$6M (USD), Series A
Dec 2015
- InvestorsDemandScience
& 8 more
- Acquired byTerminus
(Jan 2018)
Funding Insights of BrightFunnel
BrightFunnel has successfully raised a total of $9.53M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.53M
- Total Rounds 4
- Last Round Series A — $6M
- First Round $30,000
(Sep 2013)
- Investors Count 8
All 4 funding rounds of BrightFunnel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $6M | Series A | – | Crosslink Capital | |
| Oct 2014 | $2.5M | Seed | – | Resolute Ventures, Bloomberg Beta | – |
| Jan 2014 | $1M | Seed | – | – | – |
| Sep 2013 | $30,000 | Seed | – | – |
9 investors in total: 9 institutional.
Investors in BrightFunnel
BrightFunnel has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include DemandScience, Crosslink Capital and Karlin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in various sectors by Crosslink Capital. | – | crosslinkcapital.com | San Francisco, United States | |
Early-stage venture capital funding is provided by Karlin Ventures. | – | karlinvc.com | Los Angeles, USA | |
Early-stage venture capital funding is provided to founders. | – | resolute.vc | San Francisco, United States | |
Corporate backed venture capital firm focused on multiple sectors | – | bloombergbeta.com | San Francisco, United States | |
VC firm investing in seed and early stage companies in the US, UK, Israel, and parts of Asia | – | tektonventures.com | San Francisco, United States | |
Seed-stage technology investments are targeted by Switch venture capital firm. | – | switch.vc | San Francisco, United States | |
Enterprise startups are accelerated via a 6-month program. | – | alchemistaccelerator.com | San Francisco, United States | |
- | – | salesforce.com/company/ventures | - | |
Account-based marketing software is delivered through a cloud platform. | 2013 | terminus.com | Atlanta, United States |
Investor details for BrightFunnel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BrightFunnel
158 people are tracked at BrightFunnel (32 in leadership, 126 in team).
| Name | Role | Group |
|---|---|---|
Greg Jordan | Chief Product Officer | Leadership |
Lisa Allen | Director Campaign Operations | Leadership |
Michael Hall | Vice President Of Data Services | Leadership |
Daniel R. J. | Snr. Director Of Engineering - Product R&d | Leadership |
Martin dela Cruz | VP APAC | Leadership |
Francisco Fronda | Senior Director Of Marketing | Leadership |
Bill Hobbib | Chief Marketing Officer | Leadership |
Anna Marie Dalesandro-Beech | SVP Partner Relations | Leadership |
Derek Schoettle | Chairman and Chief Executive Officer | Leadership |
Rich Howarth | Chief Product And Technology Officer | Leadership |
Zy-Za Mayato-Luzada | Director, Marketing Operations | Leadership |
Ivan Osorio | Senior Director Of Accounting | Leadership |
Evan Briere | VP Of Partnerships | Leadership |
Eric Choronzy | Chief Revenue Officer | Leadership |
Kate Kelleher | Chief Of Staff | Leadership |
Diane Stoloff | Vp, Internal Demand Generation Systems | Leadership |
Katie Mielcarek | Senior Vice President Operations | Leadership |
Jason Lin | Chief Financial Officer | Leadership |
Joseph Farrell | Director Of Technology Services | Leadership |
Mike Moynihan | Sr. Creative Director | Leadership |
138 more people are available in the full profile.
Complete people profiles for BrightFunnel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BrightFunnel
4 dated milestones of BrightFunnel across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BrightFunnel is founded.
- Funding First funding round of $30K.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by Terminus.
Competitors of BrightFunnel
BrightFunnel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $293.1M | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $542.3M | 100 | Cloud based marketing optimization platform for deep linking | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| apsalar.com | 2010 | San Francisco, United States | $22.8M | 29 | Mobile attribution and analytics are delivered for app marketers. | |
| 4info.com | 2004 | San Mateo, United States | $62.57M | 32 | Mobile attribution and audience targeting solutions are offered by 4INFO. | |
| conversionlogic.com | 2014 | Los Angeles, United States | $14.15M | – | Cross-media attribution analytics platform is provided for marketing insights. | |
| dreamdata.io | 2018 | Copenhagen, Denmark | $66.85M | 43 | Cloud-based account-based marketing attribution is provided for B2B companies. | |
| stockmark.co.jp | 2016 | Minato, Japan | $30.09M | – | NLP-based data analysis solutions are offered for global business news. | |
| bizible.com | 2011 | Seattle, United States | $18.63M | 52 | Marketing attribution analytics software is offered for sales revenue optimization. |
Detailed competitors of BrightFunnel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BrightFunnel
Websites that share an audience with BrightFunnel (brightfunnel.com).
Websites whose visitors overlap most with BrightFunnel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eloqua.com | 100% | 773K | – | View details | |
| themarketingscore.com | 98% | – | – | View details | |
| dataxu.com | 98% | – | – | View details | |
| smartfocus.com | 98% | 1.4K | #13,275,404 | View details | |
| forentrepreneurs.com | 66% | – | #1,466,996 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for BrightFunnel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Brightfunnel
Complete news archive for BrightFunnel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to BrightFunnel
10 companies that operate in the same segment as BrightFunnel (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,050 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – | |
Predictive marketing and sales platform | 1990 | San Francisco, California, United States | USD 332.76 M | – | – |
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Frequently Asked Questions about BrightFunnel
BrightFunnel was founded in 2012 and raised its 1st funding round 1 year after it was founded.
BrightFunnel is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
BrightFunnel is a funded company, having raised a total of $9.53M across 4 funding rounds to date. The company's 1st funding round was a Seed of $30K, raised on Sep 2013.
BrightFunnel offers solutions to measure sales impact of marketing efforts by enterprises in real time and predict the same for future. Achieves this through integrating data from many sources, applying business logic onto it, running it through attribution models, and displaying the results as visual representations on a dashboard. Product Offerings includes Revenue Intelligence Suite, Marketing Impact, Revenue Funnel Analysis, Account Based Marketing, Web Analytics, Forecasting and Prediction, and Data Optimization. Launched Machine Learning Attribution Engine in beta mode on April 2017 and has filed patents for its Dynamic Attribution Models. The revenue model is subscription based. Clients include Nimble Storage, Invoca, and Cloudera, among others.
BrightFunnel has 9 investors. Key investors include DemandScience, Crosslink Capital, Karlin Ventures, Resolute Ventures, and Bloomberg Beta.
Yes. BrightFunnel was acquired by Terminus in January 2018.