About BrightFunnel
BrightFunnel is a company based in San Francisco (United States) founded in 2012 was acquired by Terminus in January 2018.. BrightFunnel has raised $9.53 million across 4 funding rounds from investors including DemandScience, Crosslink Capital and Karlin Ventures. BrightFunnel operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.53 M (USD)
in 4 rounds
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Latest Funding Round
$6 M (USD), Series A
Dec 02, 2015
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Investors
DemandScience
& 8 more
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Employee Count
Employee Count
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Acquired by
Terminus
(Jan 03, 2018)
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Funding Insights of BrightFunnel
BrightFunnel has successfully raised a total of $9.53M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $6.0M
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First Round
First Round
(05 Sep 2013)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2015 | Amount | Series A - BrightFunnel | Valuation | Crosslink Capital | |
| Oct, 2014 | Amount | Seed - BrightFunnel | Valuation | Resolute Ventures , Bloomberg Beta |
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| Jan, 2014 | Amount | Seed - BrightFunnel | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in BrightFunnel
BrightFunnel has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include DemandScience, Crosslink Capital and Karlin Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital is invested in various sectors by Crosslink Capital.
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Founded Year | Domain | Location | |
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Early-stage venture capital funding is provided by Karlin Ventures.
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Founded Year | Domain | Location | |
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Early-stage venture capital funding is provided to founders.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by BrightFunnel
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - BrightFunnel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brightfunnel Comparisons
Competitors of BrightFunnel
BrightFunnel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
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Marketing measurement solutions are delivered to link brands with consumers.
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Brightfunnel
Frequently Asked Questions about BrightFunnel
When was BrightFunnel founded?
BrightFunnel was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is BrightFunnel located?
BrightFunnel is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is BrightFunnel a funded company?
BrightFunnel is a funded company, having raised a total of $9.53M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Sep 05, 2013.
What does BrightFunnel do?
BrightFunnel offers solutions to measure sales impact of marketing efforts by enterprises in real time and predict the same for future. Achieves this through integrating data from many sources, applying business logic onto it, running it through attribution models, and displaying the results as visual representations on a dashboard. Product Offerings includes Revenue Intelligence Suite, Marketing Impact, Revenue Funnel Analysis, Account Based Marketing, Web Analytics, Forecasting and Prediction, and Data Optimization. Launched Machine Learning Attribution Engine in beta mode on April 2017 and has filed patents for its Dynamic Attribution Models. The revenue model is subscription based. Clients include Nimble Storage, Invoca, and Cloudera, among others.
Who are the top competitors of BrightFunnel?
Who are BrightFunnel's investors?
BrightFunnel has 9 investors. Key investors include DemandScience, Crosslink Capital, Karlin Ventures, Resolute Ventures, and Bloomberg Beta.