About BrightFunnel
BrightFunnel is a company based in San Francisco (United States) founded in 2012 was acquired by Terminus in January 2018. BrightFunnel has raised $9.53 million across 4 funding rounds from investors including DemandScience, Crosslink Capital and Karlin Ventures. BrightFunnel operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Phone
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Website
Locked
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$9.53 M (USD)
in 4 rounds
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Latest Funding Round
$6 M (USD), Series A
Dec 02, 2015
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Investors
DemandScience
& 8 more
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Employee Count
Not available
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Acquired by
Terminus
(Jan 03, 2018)
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People of BrightFunnel
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Funding Insights of BrightFunnel
BrightFunnel has successfully raised a total of $9.53M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in BrightFunnel
BrightFunnel has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include DemandScience, Crosslink Capital and Karlin Ventures.
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Venture capital is invested in various sectors by Crosslink Capital.
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Early-stage venture capital funding is provided by Karlin Ventures.
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Early-stage venture capital funding is provided to founders.
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Investor details for BrightFunnel
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Investments & Acquisitions by BrightFunnel
Investment portfolio details for BrightFunnel
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Financial Statements - BrightFunnel
Detailed financials for BrightFunnel
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Brightfunnel Comparisons
Peer comparison for BrightFunnel
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Competitors of BrightFunnel
BrightFunnel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
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Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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Marketing data is unified and ROI is analyzed across channels.
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Marketing measurement solutions are delivered to link brands with consumers.
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Mobile attribution and analytics are delivered for app marketers.
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Mobile attribution and audience targeting solutions are offered by 4INFO.
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Detailed competitors of BrightFunnel
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Brightfunnel
Complete news archive for BrightFunnel
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Frequently Asked Questions about BrightFunnel
BrightFunnel was founded in 2012 and raised its 1st funding round 1 year after it was founded.
BrightFunnel is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
BrightFunnel is a funded company, having raised a total of $9.53M across 4 funding rounds to date.
BrightFunnel offers solutions to measure sales impact of marketing efforts by enterprises in real time and predict the same for future. Achieves this through integrating data from many sources, applying business logic onto it, running it through attribution models, and displaying the results as visual representations on a dashboard. Product Offerings includes Revenue Intelligence Suite, Marketing Impact, Revenue Funnel Analysis, Account Based Marketing, Web Analytics, Forecasting and Prediction, and Data Optimization. Launched Machine Learning Attribution Engine in beta mode on April 2017 and has filed patents for its Dynamic Attribution Models. The revenue model is subscription based. Clients include Nimble Storage, Invoca, and Cloudera, among others.
BrightFunnel has 9 investors. Key investors include DemandScience, Crosslink Capital, Karlin Ventures, Resolute Ventures, and Bloomberg Beta.