About Demdex
Demdex is a company based in New York (United States) founded in 2008 was acquired by Adobe in January 2011.. Demdex has raised $8.5 million across 3 funding rounds from investors including Adobe, First Round Capital and Genacast. The company has 10,917 employees as of September 30, 2019. Demdex operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.
- Headquarter New York, United States
- Employees 10917 as on 30 Sep, 2019
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Adobe Inc
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Software Development Team
346 people
Sales and Marketing
145 people
Leadership Team
84 people
Data Analysis and Operations Team
67 people
Human Resources and Administration
63 people
Senior Team
53 people
Product Management Team
38 people
Operations Team
31 people
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Funding Insights of Demdex
Demdex has successfully raised a total of $8.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in May 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $6.0M
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First Round
First Round
(01 Aug 2008)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2010 | Amount | Series A - Demdex | Valuation | Shasta Ventures | |
| Dec, 2009 | Amount | Seed - Demdex | Valuation | Comcast Ventures |
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| Aug, 2008 | Amount | Seed - Demdex | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Demdex
Demdex has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Adobe, First Round Capital and Genacast. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Venture capital firm investing in seed-stage technology startups.
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Founded Year | Domain | Location | |
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Venture capital firm investing in early stage startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Demdex
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Demdex
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Demdex Comparisons
Competitors of Demdex
Demdex operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Cloud based video right management solution provider
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| domain | founded_year | HQ Location |
Ad data management platform is provided to advertisers and publishers.
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| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
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| domain | founded_year | HQ Location |
Audience data is collected and managed via a specialized platform.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Demdex
Frequently Asked Questions about Demdex
When was Demdex founded?
Demdex was founded in 2008.
Where is Demdex located?
Demdex is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Demdex a funded company?
Demdex is a funded company, having raised a total of $8.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Aug 01, 2008.
How many employees does Demdex have?
As of Sep 30, 2019, the latest employee count at Demdex is 10,917.
What does Demdex do?
An audience management platform was established by Demdex in 2008, based in New York, United States, within the digital advertising sector. Audience information from diverse sources is consolidated, with high-value targets identified, quantified, and refined for optimization. Segmented data is delivered to advertisers via a secure, privacy-compliant system integrated across platforms, including Adobe Digital Marketing Suite and demand-side platforms. Acquisition by Adobe occurred in 2011 for an estimated 58 million.
Who are the top competitors of Demdex?
Who are Demdex's investors?
Demdex has 5 investors. Key investors include Adobe, First Round Capital, Genacast, Shasta Ventures, and Comcast Ventures.