About Dial
Dial is a company based in Phoenix (United States) founded in 1948 was acquired by Henkel in December 2003. Dial offers products and services including Body Wash, Hand Soap, Bar Soap, and Adhesive Technologies. Dial operates in a competitive market with competitors including Bath & Body Works, Young Living, Hero Cosmetics, Ncessaire and SoapBox Soaps, among others.
Products & Services of Dial
Dial offers a comprehensive portfolio of products and services, including Body Wash, Hand Soap, Bar Soap, and Adhesive Technologies.
Product for daily body cleaning and hygiene maintenance
Liquid soap for hand washing and germ protection
Solid soap for bathing and skin cleansing
Solutions for bonding and manufacturing applications
Apps and channels of Dial
its YouTube channel Dial has 4.07K subscribers and 18 videos.
Videos from Dial
The most watched videos on Dial's YouTube channel, Dial (4.07K subscribers). Click a video to play it here.
More on Dial.
Investors in Dial
Dial has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Henkel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Henkel is recognized as a global leader in adhesives and consumer brands. | 1876 | henkel.com | Dusseldorf, Germany |
Investor details for Dial
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Dial
2 dated milestones of Dial across 55 years, from founding to its latest funding, stage changes and deals.
- Founded Dial is founded.
- Exit Acquired by Henkel.
Competitors of Dial
Dial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bath & Body Works, Young Living, Hero Cosmetics, Ncessaire and SoapBox Soaps, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bathandbodyworks.com | 1990 | Reynoldsburg, United States | – | 16,420 | Brand of home fragrance and personal care products | |
| youngliving.com | 1993 | Lehi, United States | – | – | Operates a direct-to-consumer brand offering essential oils. | |
| herocosmetics.us | 2017 | New York, United States | $20M | – | Body care products are developed and distributed by Hero Cosmetics. | |
| necessaire.com | 2018 | Culver, United States | – | 29 | Organic body care products are offered through an internet-first brand. | |
| soapboxsoaps.com | 2010 | – | $1.5M | – | Vegan, cruelty-free personal care products are manufactured and donated worldwide. | |
| pachasoap.com | 2011 | Hastings, United States | $354,286 | 15 | Handcrafted body care products are sold online by Pacha Soap. | |
| essioshower.com | 2006 | Los Angeles, United States | $650,000 | 13 | Shower aromatherapy diffusers with organic essential oil pods are offered. | |
| planttherapy.com | 2011 | Twin Falls, United States | – | 114 | Natural body care products are provided by Plant Therapy. | |
| vellabio.com | 2020 | Tulsa, United States | – | – | Organic body care products are provided online by Vella Bioscience. |
Detailed competitors of Dial
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Dial
The website of Dial (dialsoap.com) receives about 45.5K visits a month and ranks #821,231 among all websites worldwide, #5,214 in Groceries.
- Monthly visits45.5K
▲ 26.8% vs previous month
- Unique visitors21.1K
per month
- Global rank#821,231
among all websites
- Category rank#5,214
Food and Drink · Groceries
- Bounce rate43%
- Pages per visit2.1
- Average visit46 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Dial. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| food4less.com | 100% | 1.1M | #50,144 | View details | |
| quakeroats.com | 77% | 541.7K | #109,765 | View details | |
pepsi.com | pepsi.com | 77% | – | #237,686 | – |
| tropicana.com | 77% | 59.7K | #599,568 | View details | |
coke.com | coke.com | 77% | – | #145,630 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Dial
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Dial
Complete news archive for Dial
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Dial
10 companies that operate in the same segment as Dial (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Dial
Dial was founded in 1948.
Dial is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
The company was founded in 1948 and is headquartered in Phoenix, United States, within the personal care sector. A range of bar soaps, liquid hand soaps, and body washes is produced, including antibacterial options and formulations tailored to various skin types. Operations focus on hand and body cleansing products, with refills provided for select lines to support consumer use.
Dial's top competitors include Hero Cosmetics, Bath & Body Works and SoapBox Soaps.
Dial offers Body Wash, Hand Soap, Bar Soap, and Adhesive Technologies.
Dial has 1 investor. Key investors include Henkel.
Dial operates through Henkel Corporation.
Yes. Dial was acquired by Henkel in December 2003.

