Dial

Phoenix, United States Founded: 1948 • Age: 78 yrs Acquired By Henkel
Manufacturer of bar, liquid, and body soaps

About Dial

Dial is a company based in Phoenix (United States) founded in 1948 was acquired by Henkel in December 2003. Dial offers products and services including Body Wash, Hand Soap, Bar Soap, and Adhesive Technologies. Dial operates in a competitive market with competitors including Bath & Body Works, Young Living, Hero Cosmetics, Ncessaire and SoapBox Soaps, among others.

Key Metrics

Products & Services of Dial

Dial offers a comprehensive portfolio of products and services, including Body Wash, Hand Soap, Bar Soap, and Adhesive Technologies.

Body Wash
Personal Care

Product for daily body cleaning and hygiene maintenance

Hand Soap
Personal Care

Liquid soap for hand washing and germ protection

Bar Soap
Personal Care

Solid soap for bathing and skin cleansing

Adhesive Technologies
Industrial Products

Solutions for bonding and manufacturing applications

Apps and channels of Dial

its YouTube channel Dial has 4.07K subscribers and 18 videos.

Dial
YouTube 4.07K subscribers 18 videos Howto & Style
Open channel

Videos from Dial

The most watched videos on Dial's YouTube channel, Dial (4.07K subscribers). Click a video to play it here.

New Dial Healthy Hydration Body Wash
22.8M views
Dial Men Body Wash
15M views
Put pH balanced to the test | Dial Clean + Gentle | 0:15
8.2M views
Put pH balanced to the test | Dial Clean + Gentle | 0:30
2.8M views

More on Dial.

Investors in Dial

Dial has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Henkel.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Henkel is recognized as a global leader in adhesives and consumer brands.
1876henkel.comDusseldorf, Germany
Premium access

Investor details for Dial

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Dial

2 dated milestones of Dial across 55 years, from founding to its latest funding, stage changes and deals.

  1. Founded Dial is founded.
  2. Exit Acquired by Henkel.

Competitors of Dial

Dial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bath & Body Works, Young Living, Hero Cosmetics, Ncessaire and SoapBox Soaps, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
bathandbodyworks.com1990Reynoldsburg, United States–16,420
Brand of home fragrance and personal care products
youngliving.com1993Lehi, United States––
Operates a direct-to-consumer brand offering essential oils.
herocosmetics.us2017New York, United States$20M–
Body care products are developed and distributed by Hero Cosmetics.
necessaire.com2018Culver, United States–29
Organic body care products are offered through an internet-first brand.
soapboxsoaps.com2010–$1.5M–
Vegan, cruelty-free personal care products are manufactured and donated worldwide.
pachasoap.com2011Hastings, United States$354,28615
Handcrafted body care products are sold online by Pacha Soap.
essioshower.com2006Los Angeles, United States$650,00013
Shower aromatherapy diffusers with organic essential oil pods are offered.
planttherapy.com2011Twin Falls, United States–114
Natural body care products are provided by Plant Therapy.
vellabio.com2020Tulsa, United States––
Organic body care products are provided online by Vella Bioscience.
Premium access

Detailed competitors of Dial

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Dial

The website of Dial (dialsoap.com) receives about 45.5K visits a month and ranks #821,231 among all websites worldwide, #5,214 in Groceries.

  • Monthly visits
    45.5K

    ▲ 26.8% vs previous month

  • Unique visitors
    21.1K

    per month

  • Global rank
    #821,231

    among all websites

  • Category rank
    #5,214

    Food and Drink · Groceries

Similar websites

Websites whose visitors overlap most with Dial. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
food4less.com
100%
1.1M#50,144View details
quakeroats.com
77%
541.7K#109,765View details
pepsi.com
pepsi.com
77%
–#237,686–
tropicana.com
77%
59.7K#599,568View details
coke.com
coke.com
77%
–#145,630–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 17 similar websites and full traffic analytics for Dial

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 17 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Dial

Premium access

Complete news archive for Dial

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Dial

10 companies that operate in the same segment as Dial (Beauty & Personal Care Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M6,330
3M is recognized as a global leader in industrial innovation.
1902United States–USD 24.95 B74
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Baby products from multiple retailers are aggregated and browsed online.
2011Oakland, California, United StatesUSD 40.67 M––
Online platform for preschool management and parent updates is offered.
2014San Francisco, California, United StatesUSD 88.8 M––
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Frequently Asked Questions about Dial

Dial was founded in 1948.

Dial is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.

The company was founded in 1948 and is headquartered in Phoenix, United States, within the personal care sector. A range of bar soaps, liquid hand soaps, and body washes is produced, including antibacterial options and formulations tailored to various skin types. Operations focus on hand and body cleansing products, with refills provided for select lines to support consumer use.

Dial's top competitors include Hero Cosmetics, Bath & Body Works and SoapBox Soaps.

Dial offers Body Wash, Hand Soap, Bar Soap, and Adhesive Technologies.

Dial has 1 investor. Key investors include Henkel.

Dial operates through Henkel Corporation.

Yes. Dial was acquired by Henkel in December 2003.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available