About Essie
Essie is a Consumer company based in New York (United States) founded in 1981, and was acquired by L'Oréal in April 2010. Brand of nail care products. Its website essie.com draws about 261 thousand monthly visits. Essie offers products and services including Nail Polish, Nail Care, and Inspiration Quizzes. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Makeup and Nail. Its competitors include E.L.F Cosmetics, IL Makiage and Too Faced; 2 of its 3 listed competitors have raised funding.
Company details
Essie, based in New York, focuses on producing consumer products, beauty personal care products, makeup, and nail. Brand of nail care products. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Products & Services of Essie
Essie offers a comprehensive portfolio of products and services, including Nail Polish, Nail Care, and Inspiration Quizzes.
Offers a variety of colors for nail coloring and fashion.
Provides essentials for maintaining healthy nails.
Interactive quizzes for beauty and color recommendations.
Apps and channels of Essie
its YouTube channel essie has 67.1K subscribers and 30 videos.
Videos from Essie
The most watched videos on Essie's YouTube channel, essie (67.1K subscribers). Click a video to play it here.
More on essie.
Investors in Essie
Essie has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include L'Oréal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first brand of skin & hair care, and makeup products for men and women | 1909 | loreal.com | Clichy, France |
Investor details for Essie
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Timeline of Essie
2 dated milestones of Essie across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Essie is founded.
- Exit Acquired by L'Oréal.
Competitors of Essie
Essie has 3 listed competitors in our database, 2 of them funded. They include E.L.F Cosmetics, IL Makiage and Too Faced.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| elfcosmetics.com | 2004 | Oakland, United States | 339 | Multi-category color cosmetics are provided by an internet-first brand. | ||
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. |
Detailed competitors of Essie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Essie
The website of Essie (essie.com) receives about 261.5K visits a month and ranks #130,894 among all websites worldwide, #6,720 in Beauty and Cosmetics.
- Monthly visits261.5K
▼ 13.4% vs previous month
- Unique visitors167K
per month
- Global rank#130,894
among all websites
- Category rank#6,720
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit3.5
- Average visit1 min 14 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Essie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| opi.com | 100% | 477.8K | #100,344 | View details | |
| ulta.com | 88% | 47.7M | #504 | View details | |
| orlybeauty.com | 80% | 103.4K | #268,816 | View details | |
| beautybay.com | 79% | #25,025 | View details | ||
| sephora.com | 79% | 54.5M | #494 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Essie
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- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Essie (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Essie
Complete news archive for Essie
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Frequently Asked Questions about Essie
Essie was founded in 1981.
Essie is headquartered in New York, United States. It is registered at New York, New York, United States.
Essie, based in New York, focuses on producing consumer products, beauty personal care products, makeup, and nail. Brand of nail care products. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Essie's top competitors include E.L.F Cosmetics, Too Faced and IL Makiage.
Essie offers Nail Polish, Nail Care, and Inspiration Quizzes.
Essie has 1 investor. Key investors include L'Oréal.
Yes. Essie was acquired by L'Oréal in April 2010.
The website of Essie receives about 261 thousand visits a month and ranks #130,894 among all websites worldwide.