About OPI
OPI is a company based in North Hollywood (United States) founded in 1981 was acquired by KKR in May 2020. OPI offers products and services including RapiDryâ„¢ Quick-Dry Nail Polish, GELevateâ„¢ Extension Service, and Press-on Nails. OPI operates in a competitive market with competitors including E.L.F Cosmetics, Too Faced, IL Makiage, Winky Lux and PAT McGRATH LABS, among others.
Products & Services of OPI
OPI offers a comprehensive portfolio of products and services, including RapiDry™ Quick-Dry Nail Polish, GELevate™ Extension Service, and Press-on Nails.
Quick-drying polish for smudge-proof manicures in under a minute.
Gel tips for durable, long-lasting nail enhancements.
Instant press-on options for professional-quality manicures at home.
Apps and channels of OPI
its YouTube channel OPI Professionals has 18.5K subscribers and 30 videos.
Videos from OPI
The most watched videos on OPI's YouTube channel, OPI Professionals (18.5K subscribers). Click a video to play it here.
More on OPI Professionals.
Investors in OPI
OPI has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR and Coty.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Multi-category beauty products are manufactured and distributed globally by Coty. | 1904 | coty.com | New York, United States |
Investor details for OPI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of OPI
5 people are tracked at OPI (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Steve Hilleard | CEO | Leadership |
Andrea Brown | Director Project Development | Leadership |
Ira Andrea | Agente Di Commercio | Team |
Ashley D. Woeber | Producer | Team |
Ciara Tudgay | Business Development Manager | Team |
Complete people profiles for OPI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Competitors of OPI
OPI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as E.L.F Cosmetics, Too Faced, IL Makiage, Winky Lux and PAT McGRATH LABS, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| winkylux.com | 2015 | New York, United States | $2M | – | Clean, cruelty-free beauty products including makeup and skincare are developed. | |
| patmcgrath.com | 2016 | New York, United States | $60M | 1,800 | Manufacturer of beauty care products for women | |
| morphe.com | 2008 | San Francisco, United States | – | 598 | Brand of beauty & personal care products | |
| miniluxe.com | 2007 | Needham, United States | $66.6M | 159 | Salon chain offering nail, brow, and waxing services | |
| wanderbeauty.com | 2014 | New York, United States | $8.28M | 16 | Cruelty-free travel makeup and accessories are offered by Wander Beauty. | |
| beautybakerie.com | 2011 | San Diego, United States | $14.66M | 14 | Produces high-quality makeup products. | |
| nyxcosmetics.com | 1999 | El Segundo, United States | $10.6M | 109 | Makeup products are manufactured and distributed by NYX Professional Makeup. |
Detailed competitors of OPI
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of OPI
The website of OPI (opi.com) receives about 477.8K visits a month and ranks #100,344 among all websites worldwide, #5,135 in Beauty and Cosmetics.
- Monthly visits477.8K
▲ 2.4% vs previous month
- Unique visitors238.5K
per month
- Global rank#100,344
among all websites
- Category rank#5,135
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit2.9
- Average visit1 min 13 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with OPI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| essie.com | 100% | 261.5K | #130,894 | View details | |
| sephora.com | 96% | 54.5M | #494 | View details | |
| beyondpolish.com | 90% | 304.8K | #90,829 | View details | |
| maccosmetics.com | 85% | 2.2M | #16,149 | View details | |
| orlybeauty.com | 85% | 103.4K | #268,816 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OPI
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Opi
Complete news archive for OPI
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to OPI
10 companies that operate in the same segment as OPI (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about OPI
OPI was founded in 1981.
OPI is headquartered in North Hollywood, United States. It is registered at North Hollywood, California, United States.
Manufacturer and distributor of nail polishes, treatments, and professional tools. It offers a wide variety of nail lacquers in numerous colors and finishes, along with quick-dry formulas and long-lasting options. The company also provides nail care products, including removers and treatments, and a line of professional tools and supplies for salons. Additionally, it offers press-on nails and a soft gel tip system for convenient at-home or professional manicures. The product range includes top and base coats, and caters to both consumers and professional nail technicians.
OPI's top competitors include E.L.F Cosmetics, PAT McGRATH LABS and NYX Professional Makeup.
OPI offers RapiDryâ„¢ Quick-Dry Nail Polish, GELevateâ„¢ Extension Service, and Press-on Nails.
OPI operates through O.P.I..
Yes. OPI was acquired by KKR in May 2020.
The website of OPI receives about 478 thousand visits a month and ranks #100,344 among all websites worldwide.