EyeSee

New York, United States Founded: 2011 • Age: 15 yrs
Behavioral insights are provided by EyeSee using tech-driven research methods.

About EyeSee

EyeSee is a Technology company based in New York (United States) founded in 2011. Behavioral insights are provided by EyeSee using tech-driven research methods. It operates on a Professional Services model. EyeSee has raised $3.28 million across 1 funding round from investors including ING and SmartFin. EyeSee offers products and services including Pack Testing, Planogram & Decision Tree, Retail Media, Social Media Ad Testing, and TV Commercial Testing. Its focus areas include Market Research and Behavioral Insights. Its competitors include Suzy, Circana and Earnest Analytics; 2 of its 3 listed competitors have raised funding.

Company details

EyeSee is a tech-driven behavioral research company focused on delivering predictive insights for shopper behavior, advertising effectiveness, innovation, and e-commerce optimization. Services are offered across multiple sectors including consumer packaged goods, healthcare, and media. Solutions such as pack testing, planogram analysis, retail media campaigns, social media ad testing, TV commercial evaluation, and e-commerce optimization are provided using advanced methodologies like eye tracking, emotion recognition, and virtual shopping environments. Research is conducted in over 50 markets globally with a team of more than 150 multidisciplinary experts.

Key Metrics
  • Total Equity Funding
    $3.28M (USD)

    in 1 rounds

  • Latest Funding Round
    $3.28M (USD), Series A

    Apr 2020

  • Investors
    ING

    & 1 more

Products & Services of EyeSee

EyeSee offers a comprehensive portfolio of products and services, including Pack Testing, Planogram & Decision Tree, Retail Media, Social Media Ad Testing, and TV Commercial Testing.

Pack Testing
Behavioral Research

Pack designs are evaluated for visibility and recognition impact.

Planogram & Decision Tree
Behavioral Research

Shelf layouts are analyzed for sales and profitability impact.

Retail Media
Behavioral Research

Campaigns are assessed for purchase impact and optimal positioning.

Social Media Ad Testing
Behavioral Research

Ads are tested for standout and emotional audience connection.

TV Commercial Testing
Behavioral Research

Commercials are evaluated for sales boost and message delivery.

E-Commerce Optimization
Behavioral Research

Digital shelf presentation is optimized for shopper journey influence.

Funding Insights of EyeSee

EyeSee has successfully raised a total of $3.28M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.28 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $3.28M
  • Total Rounds 1
  • Last Round Series A β€” $3.28M
  • First Round $3.28M

    (Apr 2020)

  • Investors Count 2

All 1 funding rounds of EyeSee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Apr 2020$3.28MSeries A–ING, SmartFin
–
Valuation history

2 investors in total: 2 institutional.

Investors in EyeSee

EyeSee has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include ING and SmartFin.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Growth-stage tech investments in Europe are managed by SmartFin.
smartfinvc.comBrussels, Belgium
Commercial banking and insurance services are provided globally by ING.
1991ing.comAmsterdam, Netherlands
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Investor details for EyeSee

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People of EyeSee

1 people are tracked at EyeSee (1 in team).

NameRoleGroup
Olivier Tilleuil
Board MemberTeam
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Complete people profiles for EyeSee

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Timeline of EyeSee

2 dated milestones of EyeSee across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded EyeSee is founded.
  2. Funding First funding round of $3.3M.

Competitors of EyeSee

EyeSee has 3 listed competitors in our database, 2 of them funded. They include Suzy, Circana and Earnest Analytics.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
suzy.com2009New York, United States$107.65M97
Customer targeting and feedback management platform is utilized for insights.
circana.com1979Chicago, United States6,400
Customer analytics solutions are provided for brands and retailers.
earnestanalytics.com2012New York, United States$33.5M
Consumer intelligence data is analyzed via an online research platform.
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Detailed competitors of EyeSee

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Top companies in Image Recognition & Eye Tracking

3 companies that operate in the same segment as EyeSee (Image Recognition & Eye Tracking) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-based fraud prevention for e-commerce payments is provided.
2013New York, New York, United StatesUSD 232.02 MUSD 346.08 M724
AI-driven image recognition for emotion and activity analysis is provided.
Boston, Massachusetts, United StatesUSD 59.7 M40
Provider of fraud prevention and payment validation for online retailers
2011Palo Alto, California, United StatesUSD 394.38 M492
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Related news about Eyesee

EyeSee names new CEO
Research-Live β€’ 3 years ago
Eyesee appoints US business development lead
Research-Live β€’ 5 years ago
EyeSee secures €3m investment
Research-Live β€’ 6 years ago
Eyesee Opens London Office
Research-Live β€’ 7 years ago
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Complete news archive for EyeSee

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Frequently Asked Questions about EyeSee

EyeSee was founded in 2011 and raised its 1st funding round 9 years after it was founded.

EyeSee is headquartered in New York, United States. It is registered at New York, New York, United States.

EyeSee is a funded company, having raised a total of $3.28M across 1 funding round to date. The company's 1st funding round was a Series A of $3.28M, raised on Apr 2020.

EyeSee is a tech-driven behavioral research company focused on delivering predictive insights for shopper behavior, advertising effectiveness, innovation, and e-commerce optimization. Services are offered across multiple sectors including consumer packaged goods, healthcare, and media. Solutions such as pack testing, planogram analysis, retail media campaigns, social media ad testing, TV commercial evaluation, and e-commerce optimization are provided using advanced methodologies like eye tracking, emotion recognition, and virtual shopping environments. Research is conducted in over 50 markets globally with a team of more than 150 multidisciplinary experts.

EyeSee's top competitors include Earnest Analytics, Suzy and Circana.

EyeSee offers Pack Testing, Planogram & Decision Tree, Retail Media, Social Media Ad Testing, and 2 more products and services.

EyeSee has 2 investors. Key investors include ING, and SmartFin.

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