About Firsthand
Firsthand is a company based in New York (United States) founded in 2023 by Michael Rubenstein, Jonathan Heller, and Wei Wei. It operates as a AI-as-a-Service, and Subscription Services. Firsthand has raised $32.6 million across 2 funding rounds from investors including FirstMark, Radical Ventures and Aperiam Ventures. Firsthand offers products and services including Brand Agent Platform and Lakebed Data Rights Management. Firsthand operates in a competitive market with competitors including Cavai, AdLingo, Vyde, SofiaPulse and Wonderthing, among others.
- Headquarter New York, United States
- Founders Michael Rubenstein, Jonathan Heller, Wei Wei
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$32.6 M (USD)
in 2 rounds
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Latest Funding Round
$26 M (USD), Series A
Mar 04, 2025
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Investors
FirstMark
& 7 more
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Employee Count
Employee Count
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Products & Services of Firsthand
Firsthand offers a comprehensive portfolio of products and services, including Brand Agent Platform and Lakebed Data Rights Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
AI platform for personalized consumer engagement is provided.
Secure data sharing solution for brands is offered.
Funding Insights of Firsthand
Firsthand has successfully raised a total of $32.6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $26 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $26.0M
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First Round
First Round
(21 Feb 2024)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Series A - Firsthand | Valuation | Radical Ventures | |
| Feb, 2024 | Amount | Seed - Firsthand | Valuation | Radical Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Firsthand
Firsthand has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include FirstMark, Radical Ventures and Aperiam Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm focused on AI-driven companies
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Founded Year | Domain | Location | |
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Aperiam Ventures is focused on adtech and martech investments.
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Founded Year | Domain | Location | |
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Early-stage venture capital is invested in tech startups across sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Firsthand
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Firsthand
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Firsthand Comparisons
Competitors of Firsthand
Firsthand operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cavai, AdLingo, Vyde, SofiaPulse and Wonderthing, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Conversational advertising solutions are delivered via cloud-based platform.
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| domain | founded_year | HQ Location |
Provides a conversational advertising platform for targeted campaigns.
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| domain | founded_year | HQ Location |
Provider of outdoor advertising services
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| domain | founded_year | HQ Location |
AI-driven platform streamlining ad workflows for brands and agencies.
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| domain | founded_year | HQ Location |
Digital design, web development, AI experiences, and campaigns for brands and agencies.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Firsthand
Frequently Asked Questions about Firsthand
When was Firsthand founded?
Firsthand was founded in 2023 and raised its 1st funding round 1 year after it was founded.
Where is Firsthand located?
Firsthand is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Firsthand a funded company?
Firsthand is a funded company, having raised a total of $32.6M across 2 funding rounds to date. The company's 1st funding round was a Seed of $6.6M, raised on Feb 21, 2024.
What does Firsthand do?
Firsthand is established as a provider of an AI-powered Brand Agent Platform, enabling marketers and publishers to engage consumers directly. The platform is designed to deliver brand knowledge in real time across various channels. Solutions are focused on shortening the path from interest to action, providing deep customer insights, and ensuring data security through Lakebed, an AI-first data rights management tool. The technology is applied in sectors like marketing and publishing to create personalized campaigns and drive conversions.
Who are the top competitors of Firsthand?
What products or services does Firsthand offer?
Firsthand offers Brand Agent Platform and Lakebed Data Rights Management.
Who are Firsthand's investors?
Firsthand has 8 investors. Key investors include FirstMark, Radical Ventures, Aperiam Ventures, David Rosenblatt, and Brian O’Kelley.