About FullGreen
FullGreen is a company based in London (United Kingdom) founded in 2013 by Gem Misa and Jamie Harris. FullGreen has raised $6.32 million across 8 funding rounds. The company has 7 employees. FullGreen offers products and services including Riced Veggies and Riced Cauliflower. FullGreen operates in a competitive market with competitors including ID Fresh Food, Birds Eye, Quorn Foods, BOL Foods and Mash Direct, among others.
- Headquarter London, United Kingdom
- Employees 7
- Founders Gem Misa, Jamie Harris
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website fullgreen.com
- Social LinkedIn X Facebook Instagram
- Legal Name Fullgreen Ltd
- Date of Incorporation 22 Oct, 2013
- Jurisdiction KETTERING, UNITED KINGDOM
- Annual Revenue$7.1 M (USD)0as on Dec 31, 2021
- Net Profit-$2.7 M (USD)-56as on Dec 31, 2021
- Total Equity Funding$6.32M (USD)
in 8 rounds
- Latest Funding Round$962.21K (USD), Seed
Apr 2021
- Employee Count7
Products & Services of FullGreen
FullGreen offers a comprehensive portfolio of products and services, including Riced Veggies and Riced Cauliflower.
Shelf-stable riced vegetables offering low-carb meal alternatives.
Non-GMO riced cauliflower for quick, low-carb cooking.
Funding Insights of FullGreen
FullGreen has successfully raised a total of $6.32M across 8 strategic funding rounds. The most recent funding activity was a Seed round of $962.21 thousand completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.32M
- Total Rounds 8
- Last Round Seed — $962,206
- First Round $674,585
(Jul 2014)
All 8 funding rounds of FullGreen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $962,206 | Seed | – | – | – |
| Mar 2020 | $48,701 | Seed | – | – | – |
| Jun 2019 | $622,825 | Seed | – | – | – |
| Dec 2017 | $743,468 | Seed | – | – | – |
| Feb 2017 | $1.55M | Seed | – | – | – |
| Oct 2015 | $1.22M | Seed | – | – | – |
| Feb 2015 | $492,613 | Seed | – | – | – |
| Jul 2014 | $674,585 | Seed | – | – | – |
People of FullGreen
2 people are tracked at FullGreen (2 in leadership); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Gem Misa | Co-Founder | Leadership |
Jamie Harris | Co-Founder | Leadership |
Complete people profiles for FullGreen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Verified entity values are shown only after access is granted.
Timeline of FullGreen
3 dated milestones of FullGreen across 8 years, from founding to its latest funding, stage changes and deals.
- Founded FullGreen is founded.
- Funding First funding round of $675K.
- Funding Latest funding round, Seed, of $962K.
Competitors of FullGreen
FullGreen operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ID Fresh Food, Birds Eye, Quorn Foods, BOL Foods and Mash Direct, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| idfreshfood.com | 2005 | Bengaluru, India | $119.77M | – | Ready-to-cook wholesome food products are provided by ID Fresh Food. | |
| birdseye.co.uk | 1938 | London, United Kingdom | – | 196 | Frozen food products are manufactured and distributed by Birds Eye. | |
| quorn.com | 1985 | Stokesley, United Kingdom | – | 969 | Meat-free frozen foods are offered as substitutes for meat products. | |
| bolfoods.com | 2015 | London, United Kingdom | $7.78M | 17 | Brand of frozen foods | |
| mashdirect.com | 2004 | Comber, United Kingdom | – | 214 | Frozen ready meals are produced and branded by Mash Direct. | |
| lupafoods.com | 1999 | Newbury, United Kingdom | – | 32 | Frozen ready meals are branded and distributed by LupaFoods. | |
| heckfood.co.uk | 2012 | Bedale, United Kingdom | $1.63M | 133 | Frozen ready meals are produced and branded by Heck Food. | |
| kirstys.co.uk | 2005 | Preston, United Kingdom | $2.6M | – | Frozen ready meals are produced and branded by Kirstys. | |
| vegetarianexpress.co.uk | 2004 | Watford, United Kingdom | $7.16M | 93 | Vegetarian frozen foods are supplied to UK markets. | |
| goshfood.com | 2017 | Milton Keynes, United Kingdom | – | 119 | Frozen ready burgers and sausages are branded by Gosh! Food. |
Detailed competitors of FullGreen
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FullGreen
The website of FullGreen (fullgreen.com) receives about 3K visits a month.
- Monthly visits3K
▲ 45% vs previous month
Websites whose visitors overlap most with FullGreen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bitesinthewild.com | bitesinthewild.com | 100% | – | #1,164,216 | – |
Latest news on Fullgreen
Complete news archive for FullGreen
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to FullGreen
10 companies that operate in the same segment as FullGreen (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about FullGreen
FullGreen was founded in 2013 and raised its 1st funding round 1 year after it was founded.
FullGreen is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
FullGreen is a funded company, having raised a total of $6.32M across 8 funding rounds to date. The company's 1st funding round was a Seed of $674.59K, raised on Jul 2014.
FullGreen has 7 employees.
Annual revenue of FullGreen is $7.1M as on Dec 31, 2021.
FullGreen was established in 2013 in London, United Kingdom, as a brand in the food sector. Ready-to-eat riced vegetables are manufactured as convenient, plant-based alternatives to grains. Operations focus on processing cauliflower and other vegetables into rice-like formats for quick preparation. Products are sold through retail channels in the UK and beyond, with the domain fullgreen.com supporting online information. Co-founders Gem Misa and Jamie Harris oversee development.
FullGreen's top competitors include ID Fresh Food, Quorn Foods and BOL Foods.
FullGreen offers Riced Veggies and Riced Cauliflower.
FullGreen operates through Fullgreen Ltd.