About Harris Interactive
Harris Interactive is a Business Services company based in New York (United States) founded in 1997, and was acquired by Nielsen in November 2013. It operates as a custom market research and public opinion polling are conducted. Its focus areas include Marketing Services and Market Research Agencies. Its competitors include Ipsos, Kantar, ICF, NewtonX and Evalueserve and 4 more; 2 of its 9 listed competitors have raised funding.
Company details
Harris Interactive was established in 1997 in Rochester, New York, as a market research firm. Operations focus on surveys for brand positioning, market environment analysis, new product development, employee and customer relations research, qualitative studies, and Omnibus services covering public opinion, awareness, label testing, packaging, and incidence rates. The Harris Poll is maintained for ongoing market insights. Acquisition by Nielsen Holdings occurred in November 2013 for 116.6 million.
- Headquarters New York, United States
- Stage Acquired
- SectorsBusiness Services
- Website harrisinteractive.com
- Social LinkedIn X
- Acquired by Nielsen (Nov 2013)
Investors in Harris Interactive
Harris Interactive has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nielsen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nielsen is recognized as a global leader in audience measurement and media analytics. | 1923 | nielsen.com | New York, United States |
Investor details for Harris Interactive
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Timeline of Harris Interactive
3 dated milestones of Harris Interactive across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Harris Interactive is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Nielsen.
Competitors of Harris Interactive
Harris Interactive has 9 listed competitors in our database, 2 of them funded. They include Ipsos, Kantar, ICF, NewtonX and Evalueserve, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ipsos.com | 1975 | Paris, France | – | 20,000 | Online market research data is delivered for diverse sectors. | |
| kantar.com | 1992 | New York, United States | – | 26,766 | Marketing data and analytics are delivered to businesses worldwide. | |
| icf.com | 1969 | United States | – | 9,000 | IT suite and market research services are provided worldwide. | |
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. | |
| evalueserve.com | 2000 | Zug, Switzerland | – | – | Business intelligence and analytics services are provided using AI algorithms. | |
| zappi.io | 2013 | Cape Town, South Africa | $192.72M | 119 | Consumer insights platform with data and AI solutions is provided. | |
| ebiquity.com | 1997 | London, United Kingdom | – | 652 | Data-driven insights for media and marketing performance are provided. | |
| vttresearch.com | 1942 | Espoo, Finland | – | – | Technology-focused research and consulting services are provided by VTT. | |
| everestgrp.com | 1991 | Dallas, United States | – | 153 | Business research services are delivered via subscription-based reports. |
Detailed competitors of Harris Interactive
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Harris Interactive
Websites that share an audience with Harris Interactive (harrisinteractive.com).
Websites whose visitors overlap most with Harris Interactive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
harrispollonline.com | harrispollonline.com | 100% | – | – | – |
| opinionresearch.com | 98% | – | – | View details | |
research-int.com | research-int.com | 98% | – | – | – |
| maritz.com | 93% | – | #1,116,032 | View details | |
| marketprobe.com | 76% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Harris Interactive
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- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Harris Interactive (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Harris Interactive
Harris Interactive was founded in 1997.
Harris Interactive is headquartered in New York, United States. It is registered at New York, New York, United States.
Harris Interactive was established in 1997 in Rochester, New York, as a market research firm. Operations focus on surveys for brand positioning, market environment analysis, new product development, employee and customer relations research, qualitative studies, and Omnibus services covering public opinion, awareness, label testing, packaging, and incidence rates. The Harris Poll is maintained for ongoing market insights. Acquisition by Nielsen Holdings occurred in November 2013 for 116.6 million.
Harris Interactive has 1 investor. Key investors include Nielsen.
Yes. Harris Interactive was acquired by Nielsen in November 2013.