About HeadsUp
HeadsUp is a company based in Arlington (United States) founded in 2020 by Momo Ong was acquired by Hightouch in November 2023.. HeadsUp has raised $8.5 million across 1 funding round from investors including Hightouch, 645 Ventures and Wing Venture Capital. HeadsUp operates in a competitive market with competitors including Cint, Earnest Analytics, Suzy, Numerator and QualSights, among others.
- Headquarter Arlington, United States
- Founders Momo Ong
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of HeadsUp
HeadsUp has successfully raised a total of $8.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.5 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $8.5M
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First Round
First Round
(28 Sep 2022)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2022 | Amount | Seed - HeadsUp | Valuation | 645 Ventures , Firstminute Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in HeadsUp
HeadsUp has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Hightouch, 645 Ventures and Wing Venture Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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US focused seed and early-stage VC firm
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Founded Year | Domain | Location | |
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Venture capital fund and fund of funds focused on early-stage startups
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Founded Year | Domain | Location | |
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Micro venture capital firm focused on seed investments
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by HeadsUp
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - HeadsUp
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Headsup Comparisons
Competitors of HeadsUp
HeadsUp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Suzy, Numerator and QualSights, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Market research platform linking buyers and suppliers of online samples.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
Consumer purchasing behavior is analyzed via market research and insights.
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| domain | founded_year | HQ Location |
Consumer insights are generated through AI-driven visual research tools.
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| domain | founded_year | HQ Location |
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Headsup
Frequently Asked Questions about HeadsUp
When was HeadsUp founded?
HeadsUp was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is HeadsUp located?
HeadsUp is headquartered in Arlington, United States. It is registered at Arlington, Virginia, United States.
Is HeadsUp a funded company?
HeadsUp is a funded company, having raised a total of $8.5M across 1 funding round to date. The company's 1st funding round was a Seed of $8.5M, raised on Sep 28, 2022.
What does HeadsUp do?
HeadsUp was founded in 2020 and is based in Arlington, United States. Software is offered by the platform to gather consumer insights within the analytics sector. Customer data is segmented, user behaviors are tracked, and journeys are monitored to assess revenue impacts. Insights are derived from following specific user segments, supporting product usage analysis.
Who are the top competitors of HeadsUp?
HeadsUp's top competitors include Earnest Analytics, Cint and Ai Palette.
Who are HeadsUp's investors?
HeadsUp has 5 investors. Key investors include Hightouch, 645 Ventures, Wing Venture Capital, Firstminute Capital, and Character.
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