About HelloMockingbird
HelloMockingbird is a Consumer company based in New York (United States) founded in 2019. It operates as a private label baby strollers and accessories are offered. HelloMockingbird has raised $1.6 million across 1 funding round from investors including FirstMark and Rick Heitzmann. Its website hellomockingbird.com draws about 188 thousand monthly visits. HelloMockingbird offers products and services including Stroller, High Chair, Accessories, and Gift Cards. Its focus areas include Retail, Mom & Baby Care, Commerce and Gear. Its legal entity is Baby Generation Inc. Its competitors include Colugo, Bitybean, Baby Tula, Mamapod and Onya Baby and 4 more; 3 of its 9 listed competitors have raised funding.
Company details
Mockingbird was established in 2019 in New York, United States, as a private label brand in the baby care sector. Strollers for infants are produced, along with accessories such as rain covers and seat liners. Operations focus on direct-to-consumer sales through an online platform at hellomockingbird.com. Free shipping is extended to all orders, supporting accessibility for customers across the region.
- Total Equity Funding$1.6M (USD)
in 1 rounds
- Latest Funding Round$1.6M (USD), Angel Round
Feb 2019
- InvestorsFirstMark
& 1 more
Products & Services of HelloMockingbird
HelloMockingbird offers a comprehensive portfolio of products and services, including Stroller, High Chair, Accessories, and Gift Cards.
Premium stroller with safety features for infant mobility
Versatile high chair for early eating and seating
Add-ons for strollers and high chairs to enhance usability
Cards for purchasing baby products directly from the site
Apps and channels of HelloMockingbird
its YouTube channel Mockingbird has 9.54K subscribers and 8 videos.
Videos from HelloMockingbird
The most watched videos on HelloMockingbird's YouTube channel, Mockingbird (9.54K subscribers). Click a video to play it here.
More on Mockingbird.
Funding Insights of HelloMockingbird
HelloMockingbird has successfully raised a total of $1.6M through 1 strategic funding round. The most recent funding activity was a Angel Round of $1.6 million completed in February 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.6M
- Total Rounds 1
- Last Round Angel Round — $1.6M
- First Round $1.6M
(Feb 2019)
- Investors Count 2
All 1 funding rounds of HelloMockingbird with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $1.6M | Angel Round | – | Rick Heitzmann |
2 investors in total: 1 institutional and 1 angel.
Investors in HelloMockingbird
HelloMockingbird has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include FirstMark and Rick Heitzmann.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
RH Rick Heitzmann | Managing Director at FirstMark Capital, active angel investor in tech startups | – | unknown_93320f4747064ff49 | - |
Investor details for HelloMockingbird
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of HelloMockingbird
26 people are tracked at HelloMockingbird (10 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Eric Osman | Founder & CEO | Leadership |
Michaela Hince | Director of Growth | Leadership |
Allie Mintz | VP of People | Leadership |
Andrew Igdaloff | COO | Leadership |
Nathan Render | Director of Customer Experience | Leadership |
Grant Van Kirk | VP Finance | Leadership |
Stephanie Kaplan | Vice President of Product & Supply Chain | Leadership |
Jeremy Grodkiewicz | Director, Product Engineering | Leadership |
Tiffany Goh Zychinski | Director of Product Marketing | Leadership |
Julia Lentini | Senior Director Quality & Compliance | Leadership |
Jamie Noelle Evans | Customer Experience Specialist | Team |
Kennedy Robertson Miguez | Senior Customer Experience Specialist | Team |
Andrew McIver | Resourcing And Development Lead | Team |
Mary Murphy | Senior Supply Chain Manager | Team |
Katie Horvath, MBA | Product Development Program Manager | Team |
Eve Barkin | Customer Experience Manager | Team |
Ross Berger | Advisor | Team |
Jaime Perez Corujo | Financial Controller | Team |
Lauren Primrose | Senior Product Development Manager | Team |
Sean Stewart | Customer Experience Content Lead | Team |
6 more people are available in the full profile.
Complete people profiles for HelloMockingbird
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of HelloMockingbird
2 dated milestones of HelloMockingbird, from founding to its latest funding, stage changes and deals.
- Founded HelloMockingbird is founded.
- Funding First funding round of $1.6M.
Competitors of HelloMockingbird
HelloMockingbird has 9 listed competitors in our database, 3 of them funded. They include Colugo, Bitybean, Baby Tula, Mamapod and Onya Baby, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| colugo.com | 2017 | Bellevue, United States | $5.29M | – | Baby gear is provided by Colugo via an internet-first approach. | |
| bitybean.com | 2012 | Charlotte, United States | $20,000 | – | Internet-first brand offering baby carriers | |
| babytula.com | 2009 | San Diego, United States | – | – | Online brand of baby carriers and slings for mothers | |
| mamapod.com | 2005 | Campbell, United States | – | – | Offers a direct-to-consumer brand specializing in baby carriers. | |
| onyababy.com | 2010 | Santa Cruz, United States | $230,000 | – | Ergonomic soft-structured baby carriers are manufactured for parents and infants. | |
| ellavatewagon.com | 2021 | Newport Beach, United States | – | – | Runs a direct-to-consumer brand offering baby gears. | |
| mothers-on-the-move.com | 2016 | Fairhope, United States | – | – | Offers a proprietary brand of high-quality baby carriers. | |
| kanrismart.com | 2020 | New Castle, United States | – | – | Manufactures high-quality GPS-enabled smart strollers with advanced navigation features. | |
| poppetslings.com | 2017 | Palo Alto, United States | – | – | Offers a proprietary brand of slings designed for carrying children. |
Detailed competitors of HelloMockingbird
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Web traffic of HelloMockingbird
The website of HelloMockingbird (hellomockingbird.com) receives about 188.2K visits a month and ranks #192,229 among all websites worldwide, #10,127 in Childcare.
- Monthly visits188.2K
▼ 20% vs previous month
- Unique visitors113.1K
per month
- Global rank#192,229
among all websites
- Category rank#10,127
Lifestyle · Childcare
- Bounce rate56%
- Pages per visit2.3
- Average visit1 min 35 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with HelloMockingbird. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| babylist.com | 100% | 15.5M | #4,854 | View details | |
nunababy.com | nunababy.com | 87% | – | – | – |
thriftyniftymommy.com | thriftyniftymommy.com | 84% | – | #653,961 | – |
| babygearlab.com | 81% | – | #117,107 | View details | |
littlesproutonline.com | littlesproutonline.com | 77% | – | #1,341,638 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for HelloMockingbird
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as HelloMockingbird (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Hellomockingbird
Complete news archive for HelloMockingbird
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Frequently Asked Questions about HelloMockingbird
HelloMockingbird was founded in 2019.
HelloMockingbird is headquartered in New York, United States. It is registered at New York, New York, United States.
HelloMockingbird is a funded company, having raised a total of $1.6M across 1 funding round to date. The company's 1st funding round was a Angel Round of $1.6M, raised on Feb 2019.
Mockingbird was established in 2019 in New York, United States, as a private label brand in the baby care sector. Strollers for infants are produced, along with accessories such as rain covers and seat liners. Operations focus on direct-to-consumer sales through an online platform at hellomockingbird.com. Free shipping is extended to all orders, supporting accessibility for customers across the region.
HelloMockingbird offers Stroller, High Chair, Accessories, and Gift Cards.
HelloMockingbird has 2 investors. Key investors include FirstMark, and Rick Heitzmann.
HelloMockingbird operates through Baby Generation Inc.
The website of HelloMockingbird receives about 188 thousand visits a month and ranks #192,229 among all websites worldwide.