About HelloSociety
HelloSociety is a Media & Entertainment company based in Santa Monica (United States) founded in 2012, and was acquired by The New York Times in March 2016. Pinterest Marketing Technology Firm. It operates in the Media & Entertainment and Technology sectors. HelloSociety offers products and services including Travel Articles, Shopping Guides, and Restaurant Reviews. Its focus areas include Enterprise Applications, PR Tech, Influencer Marketing and Marketplace. Its legal entity in India is Amf Wellness Tech Private Limited (U74140HR2015PTC057100). Its competitors include Opendorse, Influential and CreatorIQ; 3 of its 3 listed competitors have raised funding.
Company details
HelloSociety was founded in 2012 in Santa Monica, United States, as a firm focused on Pinterest marketing and technology. Brands are supported through services such as partnerships with influential pinners, analytics dashboards, contest platforms, creative tools for pin development, and account management software. Over 350 brands utilize these offerings to manage and enhance their Pinterest content, with operations centered on data-driven strategies in the social media sector.
- Headquarters Santa Monica, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website hellosociety.com
- Social LinkedIn X Facebook Instagram
- Acquired by The New York Times (Mar 2016)
- Legal Name Amf Wellness Tech Private Limited
- Date of Incorporation 27 Oct, 2015
- Jurisdiction Gurgaon, Haryana, India
- Indian entity revenue₹32,020
FY 2020 · +7211% YoY
- Indian entity net loss-₹7.2 Lakh
FY 2020 · -2252% margin
- Indian entity EBITDA-₹7.2 Lakh
FY 2020 · -2240% margin
- Investors
- Acquired byThe New York Times
(Mar 2016)
Associated legal entities of HelloSociety
HelloSociety operates through Amf Wellness Tech Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Amf Wellness Tech Private Limited CIN U74140HR2015PTC057100 | Strike Off | 27 Oct 2015 | Gurgaon, Haryana | ₹0.0 Cr | 2 | View details |
Products & Services of HelloSociety
HelloSociety offers a comprehensive portfolio of products and services, including Travel Articles, Shopping Guides, and Restaurant Reviews.
Informational guides on Japanese cities and activities for visitors
Lists of best shopping districts in Tokyo and other areas
Overviews of ramen shops and sushi spots in Kyoto and Osaka
Investors in HelloSociety
HelloSociety has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The New York Times.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
News is published through print and digital platforms worldwide. | 1851 | nytimes.com | New York, United States |
Investor details for HelloSociety
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Amf Wellness Tech Private Limited (HelloSociety)
Amf Wellness Tech Private Limited is the primary company behind HelloSociety. The board of Amf Wellness Tech Private Limited currently have 2 directors; the longest-serving is Parminder Kaul, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Parminder Kaul DIN 02643568 | Director | 30 Jan 2019 | 7 yrs 9 mo | Amf Wellness Tech Private Limited |
| Veer Jee Kaul DIN 03378280 | Director | 30 Jan 2019 | 7 yrs 9 mo | Amf Wellness Tech Private Limited |
Financials of HelloSociety
Figures of Amf Wellness Tech Private Limited, the primary company behind HelloSociety, for FY 2020. Revenue was ₹32,020 (+7211% year on year). Net loss was -₹7.2 Lakh (-2252% margin). EBITDA was -₹7.2 Lakh (-2240% margin). Revenue has grown at a compounded annual rate of -50% over three years.
- ₹32,020Revenue · FY 2020 · +7211% YoY
- -₹7.2 LakhNet loss · -2252% margin
- -₹7.2 LakhEBITDA · -2240% margin
- ₹2.4 LakhPaid-up capital
- -50%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Amf Wellness Tech Private Limited are on its company page.
Detailed financial statements for HelloSociety
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of HelloSociety
2 dated milestones of HelloSociety across 4 years, from founding to its latest funding, stage changes and deals.
- Founded HelloSociety is founded.
- Exit Acquired by The New York Times.
Competitors of HelloSociety
HelloSociety has 3 listed competitors in our database, 3 of them funded. They include Opendorse, Influential and CreatorIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises |
Detailed competitors of HelloSociety
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of HelloSociety
Websites that share an audience with HelloSociety (hellosociety.com).
Websites whose visitors overlap most with HelloSociety. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lightspandigital.com | 100% | 3.1K | #6,367,208 | View details | |
mcngmarketing.com | mcngmarketing.com | 91% | – | ||
| tailwindapp.com | 48% | 608.3K | #92,886 | View details | |
| officemax.co.nz | 36% | 287.4K | #168,940 | View details | |
| pinterest.com | 36% | 1.5B | #21 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for HelloSociety
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as HelloSociety (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Hellosociety
Complete news archive for HelloSociety
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about HelloSociety
HelloSociety was founded in 2012.
HelloSociety is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
The primary company behind HelloSociety, Amf Wellness Tech Private Limited, reported revenue of ₹32,020 for FY 2020, up 7211% year on year.
HelloSociety was founded in 2012 in Santa Monica, United States, as a firm focused on Pinterest marketing and technology. Brands are supported through services such as partnerships with influential pinners, analytics dashboards, contest platforms, creative tools for pin development, and account management software. Over 350 brands utilize these offerings to manage and enhance their Pinterest content, with operations centered on data-driven strategies in the social media sector.
HelloSociety's top competitors include CreatorIQ, Opendorse and Influential.
HelloSociety offers Travel Articles, Shopping Guides, and Restaurant Reviews.
HelloSociety has 1 investor. Key investors include The New York Times.
HelloSociety operates through Amf Wellness Tech Private Limited.
Yes. HelloSociety was acquired by The New York Times in March 2016.
The legal entities of HelloSociety currently have 2 directors, including Parminder Kaul, Veer Jee Kaul.