About Influenster
Influenster is a Media & Entertainment company based in New York (United States) founded in 2010, and was acquired by Bazaarvoice in August 2019. Product discovery platform and reviews site. Influenster has raised $8 million across 1 funding round from investors including Bazaarvoice and Ebates. Its website influenster.com draws about 979 thousand monthly visits. Its focus areas include Consumer, Ratings and Review Platforms, Consumer Products and Services and Products. Its legal entity is VOXPOP COMMUNITIES, INC. DBA INFLUENSTER. Its competitors include SiteJabber, The Desire Company and BeON Home; 2 of its 3 listed competitors have raised funding.
Company details
Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. Influenster partners with brands to sample products to targeted subsets of their social media-savvy members. In turn, members test and review those products on their social networks, becoming ambassadors for the brands. Their gamified platform encourages members to answer market research surveys, write product reviews and participate in challenges. Over six million unique user-originated product reviews are hosted on the site, on 1.5 million different products, ranging from beauty cosmetics, electronics, food, fashion, retail services, pets and home products including appliances.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Lifestyle · Beauty and Cosmetics
- Website influenster.com
- Social LinkedIn X Facebook
- Acquired by Bazaarvoice (Aug 2019)
- Legal Name Voxpop Communities, Inc. Dba Influenster
- Total Equity Funding$8M (USD)
in 1 rounds
- Latest Funding Round$8M (USD), Series A
Apr 2016
- InvestorsBazaarvoice
& 1 more
- Acquired byBazaarvoice
(Aug 2019)
Apps and channels of Influenster
Influenster publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Influenster
Influenster has successfully raised a total of $8M through 1 strategic funding round. The most recent funding activity was a Series A round of $8 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 1
- Last Round Series A — $8M
- First Round $8M
(Apr 2016)
- Investors Count 1
All 1 funding rounds of Influenster with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $8M | Series A | – | Ebates | – |
2 investors in total: 2 institutional.
Investors in Influenster
Influenster has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Bazaarvoice and Ebates.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cashback rewards are provided on multi-category online purchases. | 1998 | ebates.com | San Mateo, United States | |
Provider of SaaS based marking solution | 2005 | bazaarvoice.com | Austin, United States |
Investor details for Influenster
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Influenster
3 dated milestones of Influenster across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Influenster is founded.
- Funding First funding round of $8.0M.
- Exit Acquired by Bazaarvoice.
Competitors of Influenster
Influenster has 3 listed competitors in our database, 2 of them funded. They include SiteJabber, The Desire Company and BeON Home.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sitejabber.com | 2008 | San Francisco, United States | Reviews of online businesses and websites are provided by users. | |||
| thedesirecompany.com | 2020 | United States | $19.61M | Expert reviews for multi-category consumer products are offered online. | ||
| beonhome.com | 2013 | Cambridge, United States | $4.55M | Smart lighting for home security is developed and deployed. |
Detailed competitors of Influenster
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Influenster
The website of Influenster (influenster.com) receives about 978.9K visits a month and ranks #57,837 among all websites worldwide, #2,862 in Beauty and Cosmetics.
- Monthly visits978.9K
▲ 6.6% vs previous month
- Unique visitors552.7K
per month
- Global rank#57,837
among all websites
- Category rank#2,862
Lifestyle · Beauty and Cosmetics
- Bounce rate50%
- Pages per visit2.7
- Average visit54 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Influenster. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rafflecopter.com | 100% | 7K | #3,325,217 | View details | |
ekiblog.com | ekiblog.com | 94% | #12,215,840 | – | |
| makeupalley.com | 92% | 19.5K | #1,448,972 | View details | |
| skinsafeproducts.com | 88% | #71,276 | View details | ||
| fragrantica.com | 84% | #926 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Influenster
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Ratings and Review Platforms
3 companies that operate in the same segment as Influenster (Ratings and Review Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Platform for users to share business software reviews | 2012 | Chicago, Illinois, United States | USD 257.6 M | 1,688 |
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Related news about Influenster
Complete news archive for Influenster
Full article history, source details, and older brand coverage require an active premium plan.
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Influenster
Influenster was founded in 2010 and raised its 1st funding round 6 years after it was founded.
Influenster is headquartered in New York, United States. It is registered at New York, New York, United States.
Influenster is a funded company, having raised a total of $8M across 1 funding round to date. The company's 1st funding round was a Series A of $8M, raised on Apr 2016.
Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. Influenster partners with brands to sample products to targeted subsets of their social media-savvy members. In turn, members test and review those products on their social networks, becoming ambassadors for the brands. Their gamified platform encourages members to answer market research surveys, write product reviews and participate in challenges. Over six million unique user-originated product reviews are hosted on the site, on 1.5 million different products, ranging from beauty cosmetics, electronics, food, fashion, retail services, pets and home products including appliances.
Influenster's top competitors include SiteJabber, The Desire Company and BeON Home.
Influenster has 2 investors. Key investors include Bazaarvoice, and Ebates.
Influenster operates through Voxpop Communities, Inc. Dba Influenster.
Yes. Influenster was acquired by Bazaarvoice in August 2019.
Yes. Influenster publishes Influenster, with over 1 million downloads.
The website of Influenster receives about 979 thousand visits a month and ranks #57,837 among all websites worldwide.