Informative

San Francisco, United States Founded: 1999 • Age: 27 yrs Acquired By Satmetrix
Cloud-based software for customer experience management and analytics is offered.
Annual revenue - Latest available
Total funding $9.5M 3 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Informative

Informative is a company based in San Francisco (United States) founded in 1999 was acquired by Satmetrix in September 2007. Informative has raised $9.5 million across 3 funding rounds from investors including Nokia, Satmetrix and Pascal Levensohn. Informative operates in a competitive market with competitors including ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $9.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $1.5 M (USD), Series C

    Feb 27, 2007

  • Investors
    Nokia

    & 7 more

  • Employee Count
    Employee Count
  • Acquired by
    Satmetrix

    (Sep 27, 2007)

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Funding Insights of Informative

Informative has successfully raised a total of $9.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $1.5 million completed in February 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $1.5M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2007 Amount Series C - Informative Valuation CVL , New Enterprise Associates
Mar, 2004 Amount Series B - Informative Valuation Levensohn Venture Partners
Nov, 1999 Amount Series A - Informative Valuation Nokia

Investors in Informative

Informative has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Nokia, Satmetrix and Pascal Levensohn.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Consulting services on board governance are offered by Pascal Levensohn.
Founded Year Domain Location
Crystal Ventures Ltd is engaged in investment across multiple sectors in Rwanda.
Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
Founded Year Domain Location

Investments & Acquisitions by Informative

Investments

Financial Statements - Informative

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Competitors of Informative

Informative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Sales, CRM, and email marketing automation software is provided.
domain founded_year HQ Location
Cloud-based customer service platform is offered for business engagement.
domain founded_year HQ Location
AI-powered customer experience automation solutions are provided by Verint.
domain founded_year HQ Location
Customer intelligence platform on cloud
domain founded_year HQ Location
Cloud-based customer experience management software is provided for brands.
domain founded_year HQ Location
Customer experience optimization is delivered via cloud and AI platforms.

Latest news on Informative

Frequently Asked Questions about Informative

Informative was founded in 1999.

Informative is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Informative is a funded company, having raised a total of $9.5M across 3 funding rounds to date.

Founded in 1999 in San Francisco, United States, the company operates in the customer experience management sector. Software known as Satmetrix NPX is provided to collect data from social channels, measure Net Promoter Scores, and analyze customer loyalty for retention. Consulting services in customer experience management are also offered, covering design, strategy, analytics, and implementation. Acquisitions by Cahoots in 2001 and Satmetrix in 2007 shaped its evolution and rebranding.

Informative's top competitors include Zendesk, ActiveCampaign and Verint.

Informative has 8 investors. Key investors include Nokia, Satmetrix, Pascal Levensohn, Crystal Ventures Ltd, and NEA.

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