About Informative
Informative is a company based in San Francisco (United States) founded in 1999 was acquired by Satmetrix in September 2007. Informative has raised $9.5 million across 3 funding rounds from investors including Nokia, Satmetrix and Pascal Levensohn. Informative operates in a competitive market with competitors including ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Funding Insights of Informative
Informative has successfully raised a total of $9.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $1.5 million completed in February 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $1.5M
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2007 | Amount | Series C - Informative | Valuation | CVL , New Enterprise Associates | |
| Mar, 2004 | Amount | Series B - Informative | Valuation | Levensohn Venture Partners | |
| Nov, 1999 | Amount | Series A - Informative | Valuation | Nokia |
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Investors in Informative
Informative has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Nokia, Satmetrix and Pascal Levensohn.
| Investor | Description | Founded Year | Domain | Location |
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Consulting services on board governance are offered by Pascal Levensohn.
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Crystal Ventures Ltd is engaged in investment across multiple sectors in Rwanda.
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Venture capital investments are offered to startups by NEA.
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Investments & Acquisitions by Informative
Financial Statements - Informative
Informative Comparisons
Competitors of Informative
Informative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Sales, CRM, and email marketing automation software is provided.
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Cloud-based customer service platform is offered for business engagement.
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| domain | founded_year | HQ Location |
AI-powered customer experience automation solutions are provided by Verint.
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| domain | founded_year | HQ Location |
Customer intelligence platform on cloud
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Customer experience optimization is delivered via cloud and AI platforms.
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Latest news on Informative
Frequently Asked Questions about Informative
Informative was founded in 1999.
Informative is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Informative is a funded company, having raised a total of $9.5M across 3 funding rounds to date.
Founded in 1999 in San Francisco, United States, the company operates in the customer experience management sector. Software known as Satmetrix NPX is provided to collect data from social channels, measure Net Promoter Scores, and analyze customer loyalty for retention. Consulting services in customer experience management are also offered, covering design, strategy, analytics, and implementation. Acquisitions by Cahoots in 2001 and Satmetrix in 2007 shaped its evolution and rebranding.
Informative's top competitors include Zendesk, ActiveCampaign and Verint.
Informative has 8 investors. Key investors include Nokia, Satmetrix, Pascal Levensohn, Crystal Ventures Ltd, and NEA.