About Informative
Informative is a company based in San Francisco (United States) founded in 1999 was acquired by Satmetrix in September 2007. Informative has raised $9.5 million across 3 funding rounds from investors including Nokia, Satmetrix and Pascal Levensohn. Informative operates in a competitive market with competitors including ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.
- Headquarter San Francisco, United States
- SectorsTechnology
- Website informative.com
- Social LinkedIn
- Acquired by Satmetrix (Sep 2007)
Funding Insights of Informative
Informative has successfully raised a total of $9.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $1.5 million completed in February 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.5M
- Total Rounds 3
- Last Round Series C — $1.5M
- Investors Count 7
All 3 funding rounds of Informative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2007 | $1.5M | Series C | – | CVL, New Enterprise Associates | |
| Mar 2004 | $8M | Series B | – | Levensohn Venture Partners | |
| Nov 1999 | – | Series A | – | Nokia | – |
8 investors in total: 8 institutional.
Investors in Informative
Informative has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Nokia, Satmetrix and Pascal Levensohn.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consulting services on board governance are offered by Pascal Levensohn. | – | levp.com | Puch - Salzburg, Austria | |
Crystal Ventures Ltd is engaged in investment across multiple sectors in Rwanda. | 1995 | cvl.co.rw | Kigali, Rwanda | |
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Stage-agnostic investments are made in US offline and tech companies. | – | gc-partners.com | Palo Alto, United States | |
VC firm investing globally in early & expansion stage companies | – | waldenintl.com | San Francisco, United States | |
VC firm investing in seed and growth stage companies in North America | – | apexvc.com | Chicago, United States | |
Hardware and software solutions for telecommunications are provided by Nokia. | 1865 | nokia.com | United States | |
Customer experience is measured and managed through specialized software. | 1997 | satmetrix.com | San Mateo, United States |
Investor details for Informative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Informative
4 dated milestones of Informative across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Informative is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $1.5M.
- Exit Acquired by Satmetrix.
Competitors of Informative
Informative operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. | |
| verint.com | 1994 | Melville, United States | – | 3,800 | AI-powered customer experience automation solutions are provided by Verint. | |
| clarabridge.com | 2006 | Reston, United States | $124.94M | – | Customer intelligence platform on cloud | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| inmoment.com | 2002 | Salt Lake, United States | $20M | 792 | Customer experience optimization is delivered via cloud and AI platforms. | |
| asapp.com | 2014 | New York, United States | $312.57M | 183 | AI-based customer experience solutions for service agents are provided. | |
| ushur.com | 2014 | Santa Clara, United States | $107.59M | 148 | Customer experiences are automated by Ushur using AI-driven solutions. | |
| actioniq.com | 2014 | New York, United States | $135.54M | 1 | Provider of customer data platform |
Detailed competitors of Informative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Informative
Websites that share an audience with Informative (informative.com).
Websites whose visitors overlap most with Informative. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
davidmeermanscott.com | davidmeermanscott.com | 100% | – | #2,024,897 | – |
tricrownconsulting.com | tricrownconsulting.com | 72% | – | – | – |
placebrands.net | placebrands.net | 72% | – | – | – |
guetta.co.il | guetta.co.il | 72% | – | – | – |
northstarideas.com | northstarideas.com | 72% | – | #9,334,024 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Informative
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Informative
10 companies that operate in the same segment as Informative (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Informative
Informative was founded in 1999.
Informative is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Informative is a funded company, having raised a total of $9.5M across 3 funding rounds to date.
Founded in 1999 in San Francisco, United States, the company operates in the customer experience management sector. Software known as Satmetrix NPX is provided to collect data from social channels, measure Net Promoter Scores, and analyze customer loyalty for retention. Consulting services in customer experience management are also offered, covering design, strategy, analytics, and implementation. Acquisitions by Cahoots in 2001 and Satmetrix in 2007 shaped its evolution and rebranding.
Informative's top competitors include Zendesk, ActiveCampaign and Verint.
Informative has 8 investors. Key investors include Nokia, Satmetrix, Pascal Levensohn, Crystal Ventures Ltd, and NEA.
Yes. Informative was acquired by Satmetrix in September 2007.