About Satmetrix
Satmetrix is a company based in San Mateo (United States) founded in 1997 was acquired by NICE in July 2017. Satmetrix has raised $29.14 million across 4 funding rounds from investors including NiCE, Leland Stanford Junior University and Sutter Hill Ventures. Satmetrix has completed 1 acquisition, including Informative. Satmetrix operates in a competitive market with competitors including ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.
- Headquarter San Mateo, United States
- SectorsTechnology
- Website satmetrix.com
- Social LinkedIn X
- Acquired by NICE (Jul 2017)
- Legal Name Satmetrix Software And Systems India Private Limited
- Date of Incorporation 19 Jun, 2007
- Jurisdiction Pune, Maharashtra, India
Associated legal entities of Satmetrix
Satmetrix operates through Satmetrix Software And Systems India Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2016) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Satmetrix Software And Systems India Private Limited CIN U72200PN2007PTC181710 | Amalgamated | 19 Jun 2007 | Pune, Maharashtra | ₹27.2 Cr | 119 | 2 | View details |
Funding Insights of Satmetrix
Satmetrix has successfully raised a total of $29.14M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $16.6 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.14M
- Total Rounds 4
- Last Round Series B — $16.6M
- First Round $1M
(Sep 2009)
- Investors Count 3
All 4 funding rounds of Satmetrix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $16.6M | Series B | – | – | – |
| Nov 2011 | $8M | Series B | – | – | |
| Sep 2010 | $4.54M | Series A | – | – | – |
| Sep 2009 | $1M | Debt – Conventional | – | – | – |
4 investors in total: 4 institutional.
Investors in Satmetrix
Satmetrix has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include NiCE, Leland Stanford Junior University and Sutter Hill Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in the US | – | shv.com | Palo Alto, United States | |
- | – | aspenventures.com | - | |
Various courses and degrees across diversified streams are offered. | 1876 | stanford.edu | United States | |
Cloud-based customer experience management software is offered by NICE. | 1986 | nice.com | Hoboken, United States |
Investor details for Satmetrix
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Board of directors of Satmetrix Software And Systems India Private Limited (Satmetrix)
Satmetrix Software And Systems India Private Limited is the primary company behind Satmetrix. The board of Satmetrix Software And Systems India Private Limited currently have 2 directors; the longest-serving is Darren John Rushworth, appointed in 2018. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Darren John Rushworth DIN 07909433 | Director | 12 Apr 2018 | 8 yrs 6 mo | Satmetrix Software And Systems India Private Limited |
| Awan Kumar Roy DIN 06897105 | Additional Director | 29 Mar 2021 | 5 yrs 6 mo | Satmetrix Software And Systems India Private Limited |
People of Satmetrix
13 people are tracked at Satmetrix (1 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Amy Madsen | Owner | Leadership |
Latashia Frenklach | Consultant | Team |
Hisham Ubaid | Software Engineer | Team |
Alice Treanor | Key Account Manager | Team |
Manjeet Dhaliwal | Office Manager | Team |
Jaiby Chacko | Software Automation Engineer | Team |
Lakshman Reddy | Senior QA Engineer | Team |
Kavitha Rani | Business Analyst-crm | Team |
Masanori Kimizuka | Development Manager | Team |
Asha Merin Thomas | Software Engineer | Team |
Pallavi Menon | Trainee Engineer | Team |
Santhosh George | IT Systems Lead | Team |
Mariann Manhertz | Net Promoter Community Manager | Team |
Complete people profiles for Satmetrix
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Financials of Satmetrix
Figures of Satmetrix Software And Systems India Private Limited, the primary company behind Satmetrix, for FY 2016. Revenue was ₹27.15 Cr (-5% year on year). Net profit was ₹3.96 Cr (15% margin). EBITDA was ₹3.59 Cr (13% margin). Revenue has grown at a compounded annual rate of +1% over three years.
- ₹27.15 CrRevenue · FY 2016 · -5% YoY
- ₹3.96 CrNet profit · 15% margin
- ₹3.59 CrEBITDA · 13% margin
- ₹1.94 CrPaid-up capital
- 119Employees (provident fund records)
- +1%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Satmetrix Software And Systems India Private Limited are on its company page.
Detailed financial statements for Satmetrix
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Satmetrix
Satmetrix has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Informative.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based software for customer experience management and analytics is offered. | informative.com | San Francisco, United States | 1999 | Sep 2007 | •••• |
Complete acquisition details for Satmetrix
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Satmetrix
5 dated milestones of Satmetrix across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Satmetrix is founded.
- Acquisition Acquires Informative.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series B, of $16.6M.
- Exit Acquired by NICE.
Competitors of Satmetrix
Satmetrix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ActiveCampaign, Zendesk, Verint, Clarabridge and Sprinklr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. | |
| verint.com | 1994 | Melville, United States | – | 3,800 | AI-powered customer experience automation solutions are provided by Verint. | |
| clarabridge.com | 2006 | Reston, United States | $124.94M | – | Customer intelligence platform on cloud | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| inmoment.com | 2002 | Salt Lake, United States | $20M | 792 | Customer experience optimization is delivered via cloud and AI platforms. | |
| asapp.com | 2014 | New York, United States | $312.57M | 183 | AI-based customer experience solutions for service agents are provided. | |
| ushur.com | 2014 | Santa Clara, United States | $107.59M | 148 | Customer experiences are automated by Ushur using AI-driven solutions. | |
| actioniq.com | 2014 | New York, United States | $135.54M | 1 | Provider of customer data platform |
Detailed competitors of Satmetrix
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Satmetrix
The website of Satmetrix (satmetrix.com) receives about 199.5K visits a month.
- Monthly visits199.5K
▼ 2.3% vs previous month
Websites whose visitors overlap most with Satmetrix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| netpromoter.com | 100% | – | – | View details | |
| bain.com | 97% | 1.6M | #31,278 | View details | |
| medallia.com | 92% | 23.9M | #2,073 | View details | |
netpromotersystem.com | netpromotersystem.com | 88% | – | #2,038,547 | – |
| aveus.com | 73% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Satmetrix
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Satmetrix
Complete news archive for Satmetrix
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Satmetrix
10 companies that operate in the same segment as Satmetrix (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Satmetrix
Satmetrix was founded in 1997 and raised its 1st funding round 12 years after it was founded.
Satmetrix is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Satmetrix is a funded company, having raised a total of $29.14M across 4 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $1M, raised on Sep 2009.
The primary company behind Satmetrix, Satmetrix Software And Systems India Private Limited, reported revenue of ₹27.15 Cr for FY 2016, down 5% year on year.
Founded in 1997 and based in San Mateo, United States, Satmetrix operates in the software sector focused on customer experience management. Tools are provided to businesses for assessing satisfaction, loyalty, and Net Promoter Score (NPS) metrics. Performance is tracked, customer retention is supported, and data-driven actions are enabled across operations. Services emphasize analysis and promotion of customer-related outcomes in a digital platform.
Satmetrix's top competitors include Zendesk, ActiveCampaign and Verint.
Satmetrix has made 1 acquisition, including Informative.
Satmetrix has 4 investors. Key investors include NiCE, Leland Stanford Junior University, Sutter Hill Ventures, and Aspen Ventures.
Satmetrix operates through Satmetrix Software And Systems India Private Limited.
Yes. Satmetrix was acquired by NICE in July 2017.
The legal entities of Satmetrix currently have 2 directors, including Awan Kumar Roy, Darren John Rushworth.
The website of Satmetrix receives about 199 thousand visits a month.