About Keap
Keap is a Technology company based in Chandler (United States) founded in 2001, and was acquired by Thryv in October 2024. CRM and marketing automation solutions are provided for SMBs. Keap has raised $265.18 million across 12 funding rounds from investors including Thryv, ORIX USA and Allure Ventures. The company has 395 employees. Keap has completed 2 acquisitions, including GroSocial and The Factory. Its website keap.com draws about 219 thousand monthly visits. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and SMB Suite. Its legal entity is INFUSION SOFTWARE, INC. Its competitors include ActiveCampaign, Copper and Shore; 3 of its 3 listed competitors have raised funding.
Company details
Keap was founded in 2001 in Chandler, United States, and operates in the customer relationship management sector for small and medium-sized businesses. CRM platforms, including Infusionsoft, are offered on a subscription basis, supporting lead capture, segmentation, contact management, scoring, automated email workflows, invoicing, appointment scheduling, and task reminders. Integrations with tools such as OptinMonster, WordPress, and Privy are enabled, alongside client management software.
Funding Insights of Keap
Keap has successfully raised a total of $265.18M across 12 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in August 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $265.18M
- Total Rounds 12
- Last Round Debt – Conventional — $5M
- First Round $9.26M
(Oct 2007)
- Investors Count 7
Latest 10 of 12 funding rounds of Keap with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | $5M | Debt – Conventional | – | – | – |
| Oct 2018 | $20M | Series D | – | ORIX | – |
| May 2018 | $7.5M | Debt – Conventional | – | – | – |
| Oct 2014 | $55M | Series D | – | – | – |
| Oct 2014 | $55M | Series D | – | Bain Capital Ventures | |
| Jan 2013 | $54M | Series C | – | – | |
| Jan 2013 | $54.44M | Series C | – | Arthur Ventures, Goldman Sachs Investment Partners | – |
| Dec 2012 | $5.57M | Series B | – | – | – |
| Aug 2010 | $2M | Series B | – | – | – |
| Jul 2010 | $2M | Series B | – | – | – |
8 investors in total: 8 institutional.
Investors in Keap
Keap has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Thryv, ORIX USA and Allure Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
US focused seed & early stage VC firm | arthurventures.com | Minneapolis, United States | ||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Early-stage investments in US tech and life sciences are targeted. | spv.com | Salt Lake City, United States | ||
Venture capital investments are managed in technology and healthcare sectors by this firm. | mdv.com | |||
Allure Ventures is engaged in business development and consulting. | allureventures.com | |||
Investments are made in technology-based businesses by this VC firm. | gsipventures.com | New York, United States | ||
SaaS-driven solutions for fitness business management are offered. | 1986 | thryv.com | New York, United States |
Investor details for Keap
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Keap
294 people are tracked at Keap (85 in leadership, 5 in board & advisors, 204 in team); the tracked headcount is 395.
| Name | Role | Group |
|---|---|---|
Kynan Hayes | Head Of Reporting Center | Leadership |
Fran Lee | Vice President Of Sales-thryv Software | Leadership |
Jack Cool | Sales Director | Leadership |
Joe Walsh | CEO & President | Leadership |
Tom Owen | Regional Sales Director | Leadership |
Laura Reid Armenteros | Research And Business Intelligence Partner | Leadership |
Dan Gotskind | Director Of Inside Sales | Leadership |
Jim Riemersma | Sales Director | Leadership |
Lesley Bolger | Chief Legal & Human Resources Officer | Leadership |
Kasey Steele | Director - Service & Performance | Leadership |
Laurinda Gorman | Director Of Service Products | Leadership |
Sarah Madden | Senior Director Client Experience | Leadership |
Jim McCusker | Chief Revenue Officer | Leadership |
Sean Wechter | Chief Technology Officer ➪ Strategy | Security | Digital Transformation | M&a | Saas | Cost Savings | Leadership |
John Wholey | Chief Operation & Information Officer | Leadership |
Dustin Boling | Director Software Sales | Leadership |
Denise Bernstein | Director - Client Experience/go To Market And Sales Tools | Leadership |
Avadhoot Bhambare | Director Of Product Management | Leadership |
Erica Lynn Lacombe | Director Of Sales And Marketing | Leadership |
Paul Rouse | Executive Vice President, Chief Financial Officer And Treasurer | Leadership |
274 more people are available in the full profile.
Complete people profiles for Keap
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Keap
Keap has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GroSocial and The Factory.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing strategy, advertising, and webinar services are provided. | 0 | Mar 2023 | •••• | |||
A social media marketing platform tailored for small and medium-sized businesses. | grosocial.com | Orem, United States | 2009 | Jan 2013 | •••• |
Complete acquisition details for Keap
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Keap
6 dated milestones of Keap across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Keap is founded.
- Funding First funding round of $9.3M.
- Acquisition Acquires GroSocial.
- Funding Latest funding round, Debt – Conventional, of $5.0M.
- Acquisition Acquires The Factory.
- Exit Acquired by Thryv.
Competitors of Keap
Keap has 3 listed competitors in our database, 3 of them funded. They include ActiveCampaign, Copper and Shore.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| copper.com | 2013 | San Francisco, United States | $99.5M | 175 | Copper is recognized as a provider of CRM software solutions. | |
| shore.com | 2013 | Los Angeles, United States | $14.44M | Online appointment booking and CRM software are provided. |
Detailed competitors of Keap
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Keap
The website of Keap (keap.com) receives about 218.9K visits a month.
- Monthly visits218.9K
▲ 4.7% vs previous month
Websites whose visitors overlap most with Keap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zoom.us | 100% | 563.4M | #82 | View details | |
| calendly.com | 100% | 40.1M | #1,297 | View details | |
| upwork.com | 96% | 38M | #886 | View details | |
| insightly.com | 96% | 641K | #73,031 | View details | |
| attio.com | 96% | 829.1K | #50,560 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Keap
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- 40 similar websites
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Top companies in Sales Force Automation
3 companies that operate in the same segment as Keap (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Keap
Complete news archive for Keap
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Frequently Asked Questions about Keap
Keap was founded in 2001 and raised its 1st funding round 6 years after it was founded.
Keap is headquartered in Chandler, United States. It is registered at Chandler, Arizona, United States.
Keap is a funded company, having raised a total of $265.18M across 12 funding rounds to date. The company's 1st funding round was a Series B of $2M, raised on Oct 2007.
Keap has 395 employees.
Keap was founded in 2001 in Chandler, United States, and operates in the customer relationship management sector for small and medium-sized businesses. CRM platforms, including Infusionsoft, are offered on a subscription basis, supporting lead capture, segmentation, contact management, scoring, automated email workflows, invoicing, appointment scheduling, and task reminders. Integrations with tools such as OptinMonster, WordPress, and Privy are enabled, alongside client management software.
Keap's top competitors include ActiveCampaign, Copper and Shore.
Keap has made 2 acquisitions, including GroSocial, and The Factory.
Keap has 8 investors. Key investors include Thryv, ORIX USA, Allure Ventures, Arthur Ventures, and Bain Capital Ventures.
Keap operates through Infusion Software, Inc..
Yes. Keap was acquired by Thryv in October 2024.
The website of Keap receives about 219 thousand visits a month.