About Little Bird
Little Bird is a Media & Entertainment company based in Portland (United States) founded in 2012, and was acquired by Sprinklr in November 2016. Influential individuals on social media topics are identified for companies. It operates in the Media & Entertainment and Technology sectors. Little Bird has raised $5.89 million across 6 funding rounds from investors including Sprinklr, Social Leverage and Social Starts. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its competitors include Influential, Mavely and CreatorIQ; 3 of its 3 listed competitors have raised funding.
Company details
Little Bird help companies find people who are influential on any topic, based on an analysis of who follows them on social media such as Facebook, Twitter, Linkedin, Youtube, Google and others.One can view the topic insiders who have the highest number of total followers or the insiders who are most-followed by other insiders. You can also search for an individual account and see how influential they are in a given topic. It also offers engagement tools to help you start conversations with those influencers. Little Bird operates based on a subscription model, with different tiers based on the use case and the size of the company. Clients include Pitney Bowes, Comcast, Cisco and Autodesk etc.
- Headquarters Portland, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website getlittlebird.com
- Social LinkedIn X Facebook
- Acquired by Sprinklr (Nov 2016)
Funding Insights of Little Bird
Little Bird has successfully raised a total of $5.89M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.89M
- Total Rounds 6
- Last Round Series A — $2M
- First Round $50,000
(Apr 2012)
- Investors Count 9
All 6 funding rounds of Little Bird with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $2M | Series A | – | Social Starts, LAUNCH | |
| Feb 2015 | $626,119 | Seed | – | – | – |
| Feb 2014 | $1.72M | Seed | – | Oregon Venture Fund | |
| Nov 2013 | $541,000 | Seed | – | – | – |
| Oct 2012 | $1M | Seed | – | – | |
| Apr 2012 | $50,000 | Debt – Conventional | – | – | – |
10 investors in total: 6 institutional and 4 angel.
Investors in Little Bird
Little Bird has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Sprinklr, Social Leverage and Social Starts.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
Early-stage startups are supported and funded by LAUNCH. | launch.co | |||
Investments are made by Fresco Capital in seed-stage startups. | fresco.vc | Earth, United States | ||
Funding is provided to innovative startups in Oregon. | oregonventurefund.com | United States | ||
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
MC Mark Cuban | American billionaire, angel investor, Shark Tank star, and Dallas Mavericks owner | unknown_7a14399f718d462f9 | ||
DS Dharmesh Shah | Co-founder of HubSpot, active angel investor in Indian startups | unknown_f2abeae6d2314c37b | ||
JB Jay Baer | unknown_852cffb0a12543978 | |||
BC Blaine Cook | Angel investor, tech entrepreneur, ex-Twitter founding team member, active in startups | unknown_b861cfa49b014b99b | ||
Cloud-based customer experience management software is provided for brands. | 2009 | sprinklr.com | New York, United States |
Investor details for Little Bird
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Little Bird
695 people are tracked at Little Bird (190 in leadership, 9 in board & advisors, 496 in team).
| Name | Role | Group |
|---|---|---|
Kelly Lang | Vice President Corporate Communications | Leadership |
Suraj Soundararajan | Director - Marketing & SDR Analytics | Leadership |
Nathan Bennett | Global Director Of Brand Content | Leadership |
Sarah Field | Senior Director, Advertising Success | Leadership |
Collin Ely | Global Strategic Director | Leadership |
Suresh Devarakonda | General Manager & Head Of Finance | Leadership |
Leeza Mathew | Senior Director, Global Professional Services | Leadership |
Nikhil Tekwani | Senior Director Of Product Engineering | Leadership |
Ryan Parr | VP Of Product Design & User Research | Leadership |
Oliver Keller | Director of Sales | Leadership |
Pablo san Martín | Director, Sales Large Enterprise Brazil | Leadership |
Mark Ling | Global Strategic Account Director | Leadership |
Vanshika Gilhotra | Director Of Product Management | Leadership |
Mary Moran | Director - Enterprise Systems | Leadership |
Roshan Dash | Senior Director - Product Engineering | Leadership |
Mihir Shah | Director, Product Engineering | Leadership |
Rahul Chauhan | Director Of Product Engineering | Leadership |
Nitya Nand Rai | Director, Product Engineering | Leadership |
Dhairya Rachchh | Associate Vice President, Engineering | Leadership |
Mudita Nigam | Associate Director, Strategy & Operations | Leadership |
675 more people are available in the full profile.
Complete people profiles for Little Bird
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Little Bird
4 dated milestones of Little Bird across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Little Bird is founded.
- Funding First funding round of $50K.
- Funding Latest funding round, Series A, of $2.0M.
- Exit Acquired by Sprinklr.
Competitors of Little Bird
Little Bird has 3 listed competitors in our database, 3 of them funded. They include Influential, Mavely and CreatorIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises | ||
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises |
Detailed competitors of Little Bird
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Little Bird
Websites that share an audience with Little Bird (getlittlebird.com).
Websites whose visitors overlap most with Little Bird. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| influence-central.com | 100% | #12,550,067 | View details | ||
annhandley.com | annhandley.com | 100% | #1,090,670 | – | |
| walkersands.com | 100% | 43.2K | #815,096 | View details | |
adage.coverleaf.com | adage.coverleaf.com | 100% | – | ||
resource.com | resource.com | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Little Bird
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Little Bird (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Little Bird
Little Bird was founded in 2012.
Little Bird is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Little Bird is a funded company, having raised a total of $5.89M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $50K, raised on Apr 2012.
Little Bird help companies find people who are influential on any topic, based on an analysis of who follows them on social media such as Facebook, Twitter, Linkedin, Youtube, Google and others.One can view the topic insiders who have the highest number of total followers or the insiders who are most-followed by other insiders. You can also search for an individual account and see how influential they are in a given topic. It also offers engagement tools to help you start conversations with those influencers. Little Bird operates based on a subscription model, with different tiers based on the use case and the size of the company. Clients include Pitney Bowes, Comcast, Cisco and Autodesk etc.
Little Bird's top competitors include CreatorIQ, Mavely and Influential.
Little Bird has 10 investors. Key investors include Sprinklr, Social Leverage, Social Starts, LAUNCH, and Fresco Capital.
Yes. Little Bird was acquired by Sprinklr in November 2016.