About Locale
Locale is a company based in Los Gatos (United States) founded in 2012 by Jonathan Friedland and Christopher Clark. It operates as a Subscription Services and Direct-to-Consumer (D2C). Locale has raised $16.13 million across 3 funding rounds from investors including Andreessen Horowitz, Y Combinator and Decent Capital. The company has 31 employees. Locale offers products and services including High Protein Meals and Customized Meal Plans. Locale operates in a competitive market with competitors including DoorDash, Instacart, Postmates, Gopuff and Getir, among others.
- Headquarter Los Gatos, United States
- Employees 31
- Founders Jonathan Friedland, Christopher Clark
- SectorsRetail
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website shoplocale.com
- Social LinkedIn
- Legal Name Locale
- Total Equity Funding$16.13M (USD)
in 3 rounds
- Latest Funding Round$14M (USD), Series A
May 2022
- InvestorsAndreessen Horowitz
& 8 more
- Employee Count31
Products & Services of Locale
Locale offers a comprehensive portfolio of products and services, including High Protein Meals and Customized Meal Plans.
Prepared meals with over 40g protein are offered.
Meal plans are tailored to dietary preferences provided.
Funding Insights of Locale
Locale has successfully raised a total of $16.13M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $14 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.13M
- Total Rounds 3
- Last Round Series A — $14M
- First Round $125,000
(Sep 2021)
- Investors Count 9
All 3 funding rounds of Locale with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $14M | Series A | – | a16z | |
| Oct 2021 | $2M | Seed | – | Decent Capital | |
| Sep 2021 | $125,000 | Seed | – | – |
9 investors in total: 6 institutional and 3 angel.
Investors in Locale
Locale has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include Andreessen Horowitz, Y Combinator and Decent Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | – | a16z.com | - | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States | |
Investment activities are conducted by Decent Capital. | – | decentcapital.com | Atherton, United States | |
Seed and early stage tech-focused VC firm funding companies in the US | – | wave.capital | San Francisco, United States | |
Venture capital is provided by family office-backed Esas Ventures. | – | esasventures.com | Istanbul, Turkey | |
Investments in consumer tech sectors are managed by Goodwater Capital. | – | goodwatercap.com | Burlingame, United States | |
DW Devin Wenig | Former eBay CEO, angel investor, focused on tech and consumer startups. | – | unknown_62eb4f8340614281b | - |
DL Deborah Liu | - | – | unknown_da2f0dbea68d4475a | - |
MC Manish Chandra | Founder & CEO of Poshmark, active angel investor in tech startups | – | unknown_7124507c2dd34f239 | - |
Investor details for Locale
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Locale
7 people are tracked at Locale (7 in leadership); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
Jonathan Friedland | Co-Founder | Leadership |
Christopher Clark | Co-Founder | Leadership |
Avto Grigolia | Creative Director | Leadership |
Kaveh Nemati | Head of Finance | Leadership |
Chris Clark | Co-Founder | Leadership |
Ryan Dale | Head of Operations | Leadership |
Sandro Schoenhoefer | Director of Operations LA | Leadership |
Complete people profiles for Locale
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Locale
3 dated milestones of Locale across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Locale is founded.
- Funding First funding round of $125K.
- Funding Latest funding round, Series A, of $14.0M.
Competitors of Locale
Locale operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DoorDash, Instacart, Postmates, Gopuff and Getir, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| doordash.com | 2013 | San Francisco, United States | $2.47B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| instacart.com | 2012 | San Francisco, United States | $2.93B | 3,380 | Online marketplace platform offering multi-category grocery products | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services | |
| gopuff.com | 2013 | Philadelphia, United States | $5.14B | 2,367 | Online platform offering on-demand delivery services for food and groceries | |
| getir.com | 2015 | Istanbul, Turkey | $2.54B | – | Multi-category grocery products are delivered via a mobile app platform. | |
| sayweee.com | 2015 | San Francisco, United States | $832.42M | 904 | Asian groceries and essentials are retailed online by SayWeee. | |
| shipt.com | 2014 | Birmingham, United States | $60.1M | 213 | On-demand grocery and essentials delivery is facilitated via mobile app. | |
| grubmarket.com | 2014 | San Francisco, United States | $858.2M | – | Multi-category grocery products are offered through an online platform. | |
| gorillas.io | 2020 | Berlin, Germany | $1.33B | – | Multi-category grocery products are delivered rapidly via an online platform. | |
| mercato.com | 2015 | Brooklyn, United States | $40.77M | – | Local grocers are connected to customers through an online marketplace. |
Detailed competitors of Locale
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Locale
The website of Locale (shoplocale.com) receives about 74.6K visits a month and ranks #546,872 among all websites worldwide, #4,245 in Restaurants and Delivery.
- Monthly visits74.6K
▲ 31.7% vs previous month
- Unique visitors18.4K
per month
- Global rank#546,872
among all websites
- Category rank#4,245
Food and Drink · Restaurants and Delivery
- Bounce rate43%
- Pages per visit3.0
- Average visit1 min 59 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with Locale. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
localemagazine.com | localemagazine.com | 100% | – | #989,598 | – |
exploreneon.com | exploreneon.com | 97% | – | #2,260,761 | – |
marga.org | marga.org | 45% | – | #1,149,991 | – |
| locale.com | 37% | 2.3K | #6,930,769 | View details | |
| mealpro.net | 30% | 680.7K | #482,843 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Locale
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Locale
Complete news archive for Locale
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Locale
10 companies that operate in the same segment as Locale (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Locale
Locale was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Locale is headquartered in Los Gatos, United States. It is registered at Los Gatos, California, United States.
Locale is a funded company, having raised a total of $16.13M across 3 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Sep 2021.
Locale has 31 employees.
Locale is engaged in providing high protein, health-focused meals through a subscription-based delivery service. Meals are prepared with organic, pesticide-free ingredients, avoiding processed foods and seed oils. The company operates within the food and beverage sector, targeting customers seeking nutritional balance and longevity. Solutions include customizable meal plans with options for dietary restrictions and calorie preferences. Deliveries are made in reusable glass jars to minimize environmental impact, and sourcing is transparently detailed from local California producers.
Locale offers High Protein Meals and Customized Meal Plans.
Locale has 9 investors. Key investors include Andreessen Horowitz, Y Combinator, Decent Capital, Wave Capital, and Devin Wenig.
Locale operates through Locale.