About Market Force
Market Force is a company based in Louisville (United States) founded in 1997 was acquired by MCI in March 2024. Market Force has raised $41 million across 5 funding rounds from investors including Comerica, Hercules Capital and Main Street Capital. Market Force has completed 2 acquisitions, including Retail Eyes and Tell Us About Us. Market Force offers products and services including Mystery Shopping, Employee Surveys, Site Audits, and Customer Surveys. Market Force operates in a competitive market with competitors including Sprinklr, ActiveCampaign, Verint, Zendesk and InMoment, among others.
- Headquarter Louisville, United States
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website marketforce.com
- Social LinkedIn X YouTube
- Acquired by Main Street Capital (Aug 2017)
- Legal Name Market Force Information Llc
- Total Equity Funding$41M (USD)
in 5 rounds
- InvestorsComerica
& 9 more
- Investments & AcquisitionsRetail Eyes
& 1 more
- Acquired by
Products & Services of Market Force
Market Force offers a comprehensive portfolio of products and services, including Mystery Shopping, Employee Surveys, Site Audits, and Customer Surveys.
Program to anonymously assess customer service in locations.
Surveys for measuring employee satisfaction and performance.
Audits to evaluate site compliance and standards.
Tools for gathering customer opinions on experiences.
Apps and channels of Market Force
its YouTube channel Market Force Information has 900 subscribers and 23 videos.
Videos from Market Force
The most watched videos on Market Force's YouTube channel, Market Force Information (900 subscribers). Click a video to play it here.
More on Market Force Information.
Funding Insights of Market Force
Market Force has successfully raised a total of $41M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41M
- Total Rounds 5
- First Round $249,997
(Feb 2006)
- Investors Count 8
All 5 funding rounds of Market Force with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | – | Debt – Conventional | – | – | |
| Jan 2013 | – | Series B | – | – | – |
| Sep 2011 | $9M | Series B | – | Escalate Capital Partners, Comerica | |
| Mar 2009 | $32M | Series B | – | – | |
| Feb 2006 | $249,997 | Debt – Convertible | – | – | – |
10 investors in total: 10 institutional.
Investors in Market Force
Market Force has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Comerica, Hercules Capital and Main Street Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified alternative assets are managed via investment strategies. | 1997 | mainstcapital.com | Houston, United States | |
Monitor Clipper Partners is engaged in middle-market private equity investments. | – | monitorclipper.com | Cambridge, United States | |
- | – | centennial.com | - | |
Venture capital is offered by Boulder Ventures for innovative companies. | – | boulderventures.com | Boulder, United States | |
Investments are made in early-growth-stage US companies by Vista Ventures. | – | vistavc.com | Boulder, United States | |
VC and private debt investments are directed toward multiple sectors. | – | escalatecapital.com | Austin, United States | |
Venture debt financing is provided to companies in multiple sectors. | 2003 | htgc.com | Palo Alto, United States | |
Commercial banking services are provided to businesses and individuals. | 1849 | comerica.com | Dallas, United States | |
Provider of diversified management consulting services | 1996 | staffware.com | United States | |
Tech-enabled BPO and IT services solutions are provided by MCI. | 2003 | mci.world | Iowa City, United States |
Investor details for Market Force
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Market Force
31 people are tracked at Market Force (12 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Jenna Holloway | VP, Operations | Leadership |
Jeff DePiazza | CTO | Leadership |
Ed Cordell | CFO | Leadership |
Phil Doriot | VP, Analytics & Business Intelligence | Leadership |
Sherri Weed | VP Operations, In-Field Services | Leadership |
David Murray | Senior Director of Client Strategy | Leadership |
Rory Butler | Director Of Client Services | Leadership |
Gail Funderburk | Vice President Strategic Clients | Leadership |
Brad Miller | Director Of Strategic Partnerships | Leadership |
Blake Herlick | President-merchandising | Leadership |
James Fearnley | Vice President Of Technology | Leadership |
Ellyn Fill | Vice President Operations | Leadership |
Shannon Fullford | Independent Contractor | Team |
Joe Agosti | Mystery Shopper | Team |
Toree Hogan | Project Manager | Team |
Julie Williams | Senior Manager, Operations | Team |
Robin Bartley | Operations Manager, Offline Projects | Team |
Cathi Flanigan | Account Manager | Team |
Erin Shaughnessy | Account Manager | Team |
Michael Duque | Independent Contractor | Team |
11 more people are available in the full profile.
Complete people profiles for Market Force
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Market Force
Market Force has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Retail Eyes and Tell Us About Us.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A variety of consumer products is retailed by Retail Eyes. | retaileyes.co.uk | – | 2003 | Sep 2011 | •••• | |
Company profiles and narratives are developed for businesses. | tellusaboutus.com | Winnipeg, Canada | 1998 | Mar 2011 | •••• |
Complete acquisition details for Market Force
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Market Force
8 dated milestones of Market Force across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Market Force is founded.
- Exit Acquired by Staffware.com.
- Funding First funding round of $250K.
- Acquisition Acquires Tell Us About Us.
- Acquisition Acquires Retail Eyes.
- Funding Latest funding round, Debt – Conventional,.
- Exit Acquired by Main Street Capital.
- Exit Acquired by MCI.
Competitors of Market Force
Market Force operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprinklr, ActiveCampaign, Verint, Zendesk and InMoment, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| verint.com | 1994 | Melville, United States | – | 3,800 | AI-powered customer experience automation solutions are provided by Verint. | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. | |
| inmoment.com | 2002 | Salt Lake, United States | $20M | 792 | Customer experience optimization is delivered via cloud and AI platforms. | |
| easyrewardz.com | 2011 | Gurugram, India | $15.31M | 294 | Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | |
| ushur.com | 2014 | Santa Clara, United States | $107.59M | 148 | Customer experiences are automated by Ushur using AI-driven solutions. | |
| asapp.com | 2014 | New York, United States | $312.57M | 183 | AI-based customer experience solutions for service agents are provided. | |
| smg.com | 1991 | Kansas, United States | – | 299 | Customer and employee experience management solutions are provided. |
Detailed competitors of Market Force
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Market Force
The website of Market Force (marketforce.com) receives about 886.6K visits a month and ranks #45,826 among all websites worldwide, #1,179 in Marketing and Advertising.
- Monthly visits886.6K
▲ 9.9% vs previous month
- Unique visitors296.9K
per month
- Global rank#45,826
among all websites
- Category rank#1,179
Business and Consumer Services · Marketing and Advertising
- Bounce rate24%
- Pages per visit7.6
- Average visit4 min 29 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Market Force. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ishopforipsos.com | ishopforipsos.com | 100% | – | #81,902 | – |
| trendsource.com | 86% | 14K | #1,188,231 | View details | |
| secretshopper.com | 82% | 81K | #410,422 | View details | |
applymarketforce.com | applymarketforce.com | 80% | – | – | – |
scmshoppers.com | scmshoppers.com | 78% | – | #284,847 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Market Force
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Market Force
Complete news archive for Market Force
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Market Force
10 companies that operate in the same segment as Market Force (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Market Force
Market Force was founded in 1997 and raised its 1st funding round 9 years after it was founded.
Market Force is headquartered in Louisville, United States. It is registered at Louisville, Kentucky, United States.
Market Force is a funded company, having raised a total of $41M across 5 funding rounds to date. The company's 1st funding round was a Debt – Convertible of $250K, raised on Feb 2006.
Technology solutions that offer a platform for collecting, integrating and visualizing data. The solutions provide customer experience data and analysis to multi-location businesses. Helps clients identify the actions required at the store level for better customer loyalty and financial performance. They provide a mobile app for internal auditors, mystery shoppers, and customers to complete questionnaires regarding businesses. Provides a dashboard for clients that provides a graphical representation of the data collected. Stakeholders can view the data as per their role and gain actionable insights. Data collection channels they utilize include mystery shopping, customer surveys, compliance audits, social media, and employee engagement surveys. They also provide advisory and market research services. Caters to retailers, restaurants, grocery and convenience stores, gas stations, financial institutions and entertainment studios.
Market Force's top competitors include Zendesk, ActiveCampaign and Verint.
Market Force offers Mystery Shopping, Employee Surveys, Site Audits, and Customer Surveys.
Market Force has made 2 acquisitions, including Retail Eyes, and Tell Us About Us.
Market Force has 10 investors. Key investors include Comerica, Hercules Capital, Main Street Capital, MCI, and Staffware.com.
Market Force operates through Market Force Information Llc.
Yes. Market Force was acquired by Main Street Capital in August 2017.
The website of Market Force receives about 887 thousand visits a month and ranks #45,826 among all websites worldwide.