About MarketLive
MarketLive is a Technology company based in Petaluma (United States) founded in 1995, and was acquired by Vista Equity Partners in November 2015. E-commerce retail technology platform is provided for merchants and catalogers. It operates in the Technology and Retail sectors. MarketLive has raised $20 million across 1 funding round from investors including Icon Ventures, Northgate Capital and Sequoia Capital. The company has 122 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its competitors include Klaviyo, Cart.com and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
MarketLive was founded in 1995 in Petaluma, United States, and operates within the e-commerce retail technology sector. Customer-centric merchant tools are delivered to address needs of catalogers, retailers, direct marketers, and manufacturers. Dynamic content, merchandising, and interface displays are included to support conversion rates, cart management, order sizing, and revenue generation. Consulting and support services are also offered alongside the core software platform.
- Headquarters Petaluma, United States
- Employees 122
- Stage Acquired
- SectorsTechnologyRetail
- Website marketlive.com
- Social LinkedIn X Facebook
- Acquired by Vista Equity Partners (Nov 2015)
- Total Equity Funding$20M (USD)
in 1 rounds
- Latest Funding Round$20M (USD), Series E
May 2008
- InvestorsIcon Ventures
& 5 more
- Employee Count122
- Acquired byVista Equity Partners
(Nov 2015)
Funding Insights of MarketLive
MarketLive has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series E round of $20 million completed in May 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Series E — $20M
- First Round $20M
(May 2008)
- Investors Count 5
All 1 funding rounds of MarketLive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2008 | $20M | Series E | – | – |
6 investors in total: 6 institutional.
Investors in MarketLive
MarketLive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Icon Ventures, Northgate Capital and Sequoia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Early-stage VC investments are made in US, Canada, and Asia. | sigmapartners.com | Danville, United States | ||
VC firm investing in companies in the US | globespancapital.com | Boston, United States | ||
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States |
Investor details for MarketLive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MarketLive
3 people are tracked at MarketLive (1 in leadership, 2 in team); the tracked headcount is 122.
| Name | Role | Group |
|---|---|---|
Ken Burke | Founder, Chairman, CEO | Leadership |
Mahesh Sharma | Engineering | Team |
Wei Zhang | Sr. Software Engineer | Team |
Complete people profiles for MarketLive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MarketLive
3 dated milestones of MarketLive across 20 years, from founding to its latest funding, stage changes and deals.
- Founded MarketLive is founded.
- Funding First funding round of $20.0M.
- Exit Acquired by Vista Equity Partners.
Competitors of MarketLive
MarketLive has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Cart.com and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of MarketLive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MarketLive
Websites that share an audience with MarketLive (marketlive.com).
Websites whose visitors overlap most with MarketLive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bazaarvoice.com | 100% | 7.8M | #8,800 | View details | |
| hybris.com | 49% | 1.8K | #8,751,721 | View details | |
| demandware.com | 44% | 481.1K | #91,139 | View details | |
| truition.com | 44% | View details | |||
mountainmedia.com | mountainmedia.com | 42% | #8,779,409 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for MarketLive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as MarketLive (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about MarketLive
MarketLive was founded in 1995 and raised its 1st funding round 13 years after it was founded.
MarketLive is headquartered in Petaluma, United States. It is registered at Petaluma, California, United States.
MarketLive is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series E of $20M, raised on May 2008.
MarketLive has 122 employees.
MarketLive was founded in 1995 in Petaluma, United States, and operates within the e-commerce retail technology sector. Customer-centric merchant tools are delivered to address needs of catalogers, retailers, direct marketers, and manufacturers. Dynamic content, merchandising, and interface displays are included to support conversion rates, cart management, order sizing, and revenue generation. Consulting and support services are also offered alongside the core software platform.
MarketLive has 6 investors. Key investors include Icon Ventures, Northgate Capital, Sequoia Capital, Sigma Partners, and Globespan Capital Partners.
Yes. MarketLive was acquired by Vista Equity Partners in November 2015.