About MCaffeine
MCaffeine is a Consumer company based in Mumbai (India) founded in 2015 by Vaishali Gupta, Mohit Jain, Saurabh Singhal, Vikas Lachhwani, and Tarun Sharma. It operates as a caffeinated skin and hair care products are provided online. It operates in the Consumer and Healthcare sectors. MCaffeine has raised $53.2 million across 10 funding rounds from investors including LetsVenture, DSP Mutual Fund and Anicut Capital. The company has 371 employees. MCaffeine was last valued at $130 million in February 2022. Its chief executive is Tarun Sharma. Its website mcaffeine.com draws about 1.7 million monthly visits. Its Indian entity Pep Technologies Private Limited reported revenue of ₹239 Cr. MCaffeine offers products and services including Coffee Body Wash, Green Tea Sunscreen, Cherry Wine Perfume, and Coffee Hydrogel Under Eye Patches. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, The Ayurveda Experience, WOW Skin Science, Juicy Chemistry and Pureplay Skin Sciences and 1 more; 6 of its 6 listed competitors have raised funding.
Company details
Founded in 2015 and based in Mumbai, India, MCaffeine operates as an online brand in the personal care sector. A range of caffeine-formulated products is offered for face, body, and hair, including cleansers, sunscreens, serums, scrubs, lotions, and shampoos. These items are designed to tackle concerns such as dryness, sun damage, acne, and hair fall, with sales conducted primarily through digital channels.
- Headquarters Mumbai, India
- Employees 371
- Founders Vaishali Gupta, Mohit Jain, Saurabh Singhal, Vikas Lachhwani, Tarun Sharma
- Stage Minicorn
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website mcaffeine.com
- Social LinkedIn X Facebook
- Legal Name Pep Technologies Private Limited
- Date of Incorporation 14 Sep, 2015
- Jurisdiction Panaji, Goa, India
- Annual Revenue₹239 Cr
FY 2025 · +21% YoY
- Net Loss-₹17.63 Cr
FY 2025 · -7% margin
- EBITDA-₹15.98 Cr
FY 2025 · -7% margin
- Total Equity Funding$53.2M (USD)
in 10 rounds
- Latest Funding Round$720.78K (USD), Series C
Sep 2023
- InvestorsLetsVenture
& 92 more
- Employee Count371
Associated legal entities of MCaffeine
MCaffeine operates through Pep Technologies Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pep Technologies Private Limited CIN U74999GA2015PTC015526 | Active | 14 Sep 2015 | Panaji, Goa | ₹239 Cr | 371 | 5 | View details |
Products & Services of MCaffeine
MCaffeine offers a comprehensive portfolio of products and services, including Coffee Body Wash, Green Tea Sunscreen, Cherry Wine Perfume, and Coffee Hydrogel Under Eye Patches.
Cleanses and energizes skin with coffee extracts.
Provides sun protection and hydration for skin.
Offers long-lasting scent for daily use.
Reduces dark circles and boosts skin hydration.
Funding Insights of MCaffeine
MCaffeine has successfully raised a total of $53.2M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $720.78 thousand completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.2M
- Total Rounds 10
- Last Round Series C — $720,780
- First Round $300,000
(Oct 2015)
- Investors Count 93
All 10 funding rounds of MCaffeine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $720,780 | Series C | – | Viswadhamcommodities | |
| Apr 2023 | $4.22M | Series C | – | – | |
| Feb 2022 | $31.5M | Series C | $130M | Paragon Partners, Amicus Capital Partners | |
| Dec 2021 | $2.65M | Series B | – | – | |
| Jun 2021 | $4.82M | Series B | $88.3M | Amicus Capital Partners, Rishabh Mariwala | |
| Apr 2020 | $6M | Series B | – | Amicus Capital Partners | |
| Apr 2019 | $2M | Series A | – | RPSG Capital Ventures | |
| Oct 2018 | $489,722 | Seed | – | – | |
| May 2017 | $500,000 | Seed | – | Rohit Mohan Pugalia, Harminder Sahni | |
| Oct 2015 | $300,000 | Angel Round | $••••• | Harminder Sahni, Navjot Singh Saini |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2022 | $130M | •••••••• |
| Jun 2021 | $88.3M | •••••••• |
| Oct 2015 | $••••• | •••••••• |
Full valuation and stage history of MCaffeine
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $130M (Feb 2022). 93 investors in total: 29 institutional and 64 angel.
Investors in MCaffeine
MCaffeine has secured backing from 93 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include LetsVenture, DSP Mutual Fund and Anicut Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A leading Indian mid-market private equity firm is operated. | 2015 | paragonpartners.in | Mumbai, India | |
Investment management services in growth equity and public investments in India. | 2016 | singularityamc.com | Mumbai, India | |
Venture capital firm focused on tech companies | – | singularityholdings.vc | Mumbai, India | |
Potato farming, grain marketing, and equipment services in Maine. | 2018 | rpsgcapital.vc | Gurugram, India | |
Investment office backing consumer sector companies in India. | 2014 | sharrpventures.com | Mumbai, India | |
Investment services in financial services, consumer, healthcare, technology, and manufacturing sectors. | 2015 | amicuscapital.in | Bengaluru, India | |
Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India. | 2015 | anicutcapital.com | Chennai, India | |
Investment in tech startups focusing on innovation and emerging trends in India. | 2018 | siriusone.vc | Chennai, India | |
Venture capital firm focused on multiple sectors | – | telamainvestments.tcc.mode | Bengaluru, India | |
Online togel betting services with promotions, secure transactions, and mobile access. | 2013 | calcutta-angels.com | Kolkata, India |
Investor details for MCaffeine
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Board of directors of Pep Technologies Private Limited (MCaffeine)
Pep Technologies Private Limited is the primary company behind MCaffeine. The board of Pep Technologies Private Limited currently have 5 directors; the longest-serving is Tarun Sharma, appointed in 2015. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Tarun Sharma DIN 07264165 | Director | 14 Sep 2015 | 11 yrs 1 mo | Pep Technologies Private Limited |
| Harminder Sahni DIN 00576755 | Director | 29 Sep 2018 | 8 yrs | Pep Technologies Private Limited |
| Abhishek Goenka DIN 06747730 | Director | 30 Sep 2019 | 7 yrs | Pep Technologies Private Limited |
| Mukund Anil Khetan DIN 09527426 | Director | 30 Mar 2022 | 4 yrs 6 mo | Pep Technologies Private Limited |
| Niten Lalpuria DIN 07897970 | Director | 27 Jun 2025 | 1 yr 3 mo | Pep Technologies Private Limited |
People of MCaffeine
43 people are tracked at MCaffeine (11 in leadership, 32 in team); the tracked headcount is 371.
| Name | Role | Group |
|---|---|---|
Vaishali Gupta | Co-Founder & Chief Growth Officer | Leadership |
Mohit Jain | Co-Founder & Head of Finance | Leadership |
Saurabh Singhal | Co-Founder & Chief Supply Officer | Leadership |
Vikas Lachhwani | Co-Founder & Director | Leadership |
| Co-Founder & CEO | Leadership | |
Tanya Choudhary | Senior Manager Product Strategy, CEO Office | Leadership |
Sandeep Mande | General Manager Supply Chain | Leadership |
Shivam Singh Chauhan | VP - Growth | Leadership |
Shubham Gora | VP Planning - Ceos Office | Leadership |
Suruchi Gupta | VP - Creative Strategy, Mcaffeine | Leadership |
Rakesh Yadav | VP Business -pep Brands (mcaffeine & Hyphen) | Leadership |
Vaibhav Mishra | AGM -marketplace Business | Team |
Atul Gaikwad | Assistant Manager- Supply Chain | Team |
Ria Bharti | Assitant Brand Manager | Team |
Aditya Pawar | Assistance Manager R&d | Team |
Kush Gupta | Sr. Manager - Supply Chain Operations | Team |
Sanya Hamdani | Content Manager | Team |
Heena Rupani | Ecommerce Manager | Team |
Nishita Rane | Assistant Manager | Team |
Subhadip Roy | Sr. Executive - Sourcing Packaging | Team |
23 more people are available in the full profile.
Complete people profiles for MCaffeine
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Financials of MCaffeine
Figures of Pep Technologies Private Limited, the primary company behind MCaffeine, for FY 2025. Revenue was ₹239 Cr (+21% year on year). Net loss was -₹17.63 Cr (-7% margin). EBITDA was -₹15.98 Cr (-7% margin). Revenue has grown at a compounded annual rate of +21% over three years and +43% over five years.
- ₹239 CrRevenue · FY 2025 · +21% YoY
- -₹17.63 CrNet loss · -7% margin
- -₹15.98 CrEBITDA · -7% margin
- ₹17.4 LakhPaid-up capital
- 371Employees (provident fund records)
- +21%Revenue CAGR, 3 years
- +43%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pep Technologies Private Limited are on its company page.
Detailed financial statements for MCaffeine
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of MCaffeine
4 dated milestones of MCaffeine across 8 years, from founding to its latest funding, stage changes and deals.
- Founded MCaffeine is founded.
- Funding First funding round of $300K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $721K.
Competitors of MCaffeine
MCaffeine has 6 listed competitors in our database, 6 of them funded. They include Mamaearth, The Ayurveda Experience, WOW Skin Science, Juicy Chemistry and Pureplay Skin Sciences, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| theayurvedaexperience.com | 2010 | Singapore | $33M | – | Provides online sales of Ayurvedic face, body, hair care, and educational resources. | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. | |
| teampureplay.com | 2013 | Thane, India | $51.29M | 294 | Online platform offering beauty & personal care products | |
| soulflower.in | 2001 | Mumbai, India | $1.94M | 57 | Organic beauty products are offered online by Soulflower. |
Detailed competitors of MCaffeine
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Web traffic of MCaffeine
The website of MCaffeine (mcaffeine.com) receives about 1.7M visits a month.
- Monthly visits1.7M
▼ 10.5% vs previous month
Websites whose visitors overlap most with MCaffeine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| plumgoodness.com | 100% | 1.4M | #22,284 | View details | |
| nykaa.com | 98% | 21.1M | #2,062 | View details | |
| thebodyshop.in | 91% | 319.8K | #129,194 | View details | |
| dotandkey.com | 89% | 2.5M | #18,165 | View details | |
| discoverpilgrim.com | 87% | 4.3M | #11,348 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MCaffeine
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as MCaffeine (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Mcaffeine
Complete news archive for MCaffeine
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Frequently Asked Questions about MCaffeine
MCaffeine was founded in 2015.
MCaffeine is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Tarun Sharma is the current CEO of MCaffeine. They have also founded this company.
MCaffeine is a funded company, having raised a total of $53.2M across 10 funding rounds to date. The company's 1st funding round was a Angel Round of $300K, raised on Oct 2015.
MCaffeine has 371 employees.
The primary company behind MCaffeine, Pep Technologies Private Limited, reported revenue of ₹239 Cr for FY 2025, up 21% year on year.
Founded in 2015 and based in Mumbai, India, MCaffeine operates as an online brand in the personal care sector. A range of caffeine-formulated products is offered for face, body, and hair, including cleansers, sunscreens, serums, scrubs, lotions, and shampoos. These items are designed to tackle concerns such as dryness, sun damage, acne, and hair fall, with sales conducted primarily through digital channels.
MCaffeine's top competitors include Mamaearth, WOW Skin Science and Soulflower.
MCaffeine offers Coffee Body Wash, Green Tea Sunscreen, Cherry Wine Perfume, and Coffee Hydrogel Under Eye Patches.
MCaffeine has 93 investors. Key investors include LetsVenture, DSP Mutual Fund, Anicut Capital, Paragon Partners, and RPSG Capital Ventures.
The valuation of MCaffeine is $130M as of Feb 2022.
MCaffeine operates through Pep Technologies Private Limited.