About Metrigo
Metrigo is a Media & Entertainment company based in Hamburg (Germany) founded in 2011, and was acquired by Zalando in February 2015. Real-time bidding solutions for targeted display advertising are delivered. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device.
Company details
Metrigo was founded in 2011 in Hamburg, Germany, within the digital advertising sector. A proprietary Demand Side Platform (DSP) is operated, encompassing data management, real-time bidding, and ad serving for display campaigns. Machine learning is applied to predict user behavior using first-, second-, and third-party data in real time. Factors influencing campaigns are weighted to support decision-making. The company was acquired by Zanox in November 2013.
- Headquarters Hamburg, Germany
- Stage Acquired
- SectorsMedia & Entertainment
- Website metrigo.com
- Social LinkedIn Facebook
- Acquired by Zalando (Feb 2015)
Funding Insights of Metrigo
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Metrigo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Metrigo
Metrigo has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Zanox, Project A and Martin Sinner.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Project A is recognized as an early-stage venture capital firm focused on European startups. | 2012 | project-a.com | Berlin, Germany | |
| Martin Sinner | ||||
Performance advertising network | 2000 | zanox.com | Berlin, Germany | |
| zalando-adtech-lab.com |
Investor details for Metrigo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Metrigo
4 dated milestones of Metrigo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Metrigo is founded.
- Funding First funding round.
- Exit Acquired by Zanox.
- Exit Acquired by Zalando.
Web traffic of Metrigo
Websites that share an audience with Metrigo (metrigo.com).
Websites whose visitors overlap most with Metrigo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hurra.com | 100% | 13.2K | #1,541,472 | View details | |
| mediative.com | 42% | View details | |||
rtb-buch.de | rtb-buch.de | 38% | – | ||
| adage.com | 29% | #100,285 | View details |
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Frequently Asked Questions about Metrigo
Metrigo was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Metrigo is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
Metrigo was founded in 2011 in Hamburg, Germany, within the digital advertising sector. A proprietary Demand Side Platform (DSP) is operated, encompassing data management, real-time bidding, and ad serving for display campaigns. Machine learning is applied to predict user behavior using first-, second-, and third-party data in real time. Factors influencing campaigns are weighted to support decision-making. The company was acquired by Zanox in November 2013.
Yes. Metrigo was acquired by Zalando in February 2015.