About Milk Makeup
Milk Makeup is a company based in New York (United States) founded in 2015 was acquired by Waldencast in November 2021. Milk Makeup offers products and services including Hydro Grip Hydrating Primer, Cooling Water Jelly Tint, Hydro Grip Set + Refresh Spray, KUSH Mascara, and Odyssey Lip Oil Gloss. Milk Makeup operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
- Headquarter New York, United States
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website milkmakeup.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Waldencast (Nov 2021)
- Legal Name Milk Makeup Llc
- InvestorsAmorepacific Group
& 3 more
- Acquired byWaldencast
(Nov 2021)
Products & Services of Milk Makeup
Milk Makeup offers a comprehensive portfolio of products and services, including Hydro Grip Hydrating Primer, Cooling Water Jelly Tint, Hydro Grip Set + Refresh Spray, KUSH Mascara, and Odyssey Lip Oil Gloss.
12-hour hydrating primer for makeup base and hold.
Jelly blush and lip stain for color and hydration.
Hydrating spray to set makeup and refresh skin.
Volumizing mascara for lash enhancement and length.
Hydrating lip gloss with color and shine options.
Apps and channels of Milk Makeup
its YouTube channel Milk Makeup has 1.47M subscribers and 30 videos.
Videos from Milk Makeup
The most watched videos on Milk Makeup's YouTube channel, Milk Makeup (1.47M subscribers). Click a video to play it here.
More on Milk Makeup.
Funding Insights of Milk Makeup
- Total Rounds 2
- Investors Count 3
All 2 funding rounds of Milk Makeup with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | – | Series A | – | Amorepacific Group | |
| Jan 2017 | – | Series A | – | Main Post Partners | – |
4 investors in total: 4 institutional.
Investors in Milk Makeup
Milk Makeup has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Amorepacific Group, Waldencast and Main Post Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment partnerships are offered to consumer industry businesses. | – | mainpostpartners.com | San Francisco, United States | |
Private equity firm focused on growth-stage companies | – | acgpartners.com | New York, United States | |
Startups in beauty and wellness are accelerated by Waldencast. | – | waldencast.com | White Plains, United States | |
Multi-category consumer products are manufactured and distributed globally. | 1945 | apgroup.com | Seoul, South Korea |
Investor details for Milk Makeup
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Milk Makeup
39 people are tracked at Milk Makeup (17 in leadership, 1 in board & advisors, 21 in team).
| Name | Role | Group |
|---|---|---|
Alexandra Roche | Design Director, Print & Product Design | Leadership |
Tim Coolican | CEO | Leadership |
Dianna Ruth | COO | Leadership |
Camille Hall | Director, Marketing Operations | Leadership |
Caitlin George | Director, Social Media + Content Strategy | Leadership |
Lou Gilgenkrantz | Head of International | Leadership |
Steve Nguyen, CFA | Chief Financial Officer | Leadership |
Tyler Smart | Chief Creative Officer | Leadership |
Christian Juarez, MBA | VP of Finance and Accounting | Leadership |
Fiona Metaliaj | Director Of Finance | Leadership |
Stefani Rey | Creative Director | Leadership |
Andrea Calhoun | Senior Director Of Customer Experience And Operations | Leadership |
Francesca Cohen | Senior Director, International Accounts | Leadership |
Sarah K. | Associate Art Director | Leadership |
Kate Ingram | VP Of Creative + Marketing Operations | Leadership |
Nicki Irwin | Art Director | Leadership |
Sarah Tustin | Vice President Of Visual Merchandising | Leadership |
Mazdack Rassi | Co Founder And Chief Brand Officer | Board & advisors |
Laura Juncosa Rodríguez | Senior Sales & Education Executive Spain | Team |
Stephanie Ross | Senior Sales & Education Executive, EU Market | Team |
19 more people are available in the full profile.
Complete people profiles for Milk Makeup
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Milk Makeup
4 dated milestones of Milk Makeup across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Milk Makeup is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by Waldencast.
Competitors of Milk Makeup
Milk Makeup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| patmcgrath.com | 2016 | New York, United States | $60M | 1,800 | Manufacturer of beauty care products for women | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| morphe.com | 2008 | San Francisco, United States | – | 598 | Brand of beauty & personal care products | |
| wanderbeauty.com | 2014 | New York, United States | $8.28M | 16 | Cruelty-free travel makeup and accessories are offered by Wander Beauty. |
Detailed competitors of Milk Makeup
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Milk Makeup
The website of Milk Makeup (milkmakeup.com) receives about 243.4K visits a month and ranks #184,754 among all websites worldwide, #9,723 in Beauty and Cosmetics.
- Monthly visits243.4K
▲ 18.9% vs previous month
- Unique visitors103K
per month
- Global rank#184,754
among all websites
- Category rank#9,723
Lifestyle · Beauty and Cosmetics
- Bounce rate35%
- Pages per visit3.3
- Average visit1 min 18 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Milk Makeup. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 100% | 47.7M | #504 | View details | |
| glossier.com | 90% | 1.4M | #23,106 | View details | |
sigmabeauty.com | sigmabeauty.com | 89% | – | – | – |
| narscosmetics.com | 88% | – | #59,623 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Milk Makeup
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Milk Makeup
Complete news archive for Milk Makeup
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Milk Makeup
10 companies that operate in the same segment as Milk Makeup (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Milk Makeup
Milk Makeup was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Milk Makeup is headquartered in New York, United States. It is registered at New York, New York, United States.
Milk Makeup, a subsidiary of Milk Studios, is an award-winning private label brand of color cosmetics. They sell products for face, eyes, and lips and are sold both on their web store as well as through Sephora, Urban Outfitters stores, and Birchbox SOHO across the US. They claim to use natural oils, fruit and vegetable butter as their ingredients in their line of products with over 60 products being vegan. Their products are developed in-house at Milk Studios in NYC. As of Feb17, they do not ship internationally.
Milk Makeup's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
Milk Makeup offers Hydro Grip Hydrating Primer, Cooling Water Jelly Tint, Hydro Grip Set + Refresh Spray, KUSH Mascara, and Odyssey Lip Oil Gloss.
Milk Makeup has 4 investors. Key investors include Amorepacific Group, Waldencast, Main Post Partners, and ACG Partners.
Milk Makeup operates through Milk Makeup Llc.
Yes. Milk Makeup was acquired by Waldencast in November 2021.
The website of Milk Makeup receives about 243 thousand visits a month and ranks #184,754 among all websites worldwide.