About Milk Makeup
Milk Makeup is a company based in New York (United States) founded in 2015 was acquired by Waldencast in November 2021.. Milk Makeup offers products and services including Hydro Grip Hydrating Primer, Cooling Water Jelly Tint, Hydro Grip Set + Refresh Spray, KUSH Mascara, and Odyssey Lip Oil Gloss. Milk Makeup operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
- Headquarter New York, United States
-
Sectors
Healthcare
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Milk Makeup Llc
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
-
Investors
Amorepacific Group
& 3 more
-
Employee Count
Employee Count
-
Acquired by
Waldencast
(Nov 18, 2021)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Milk Makeup
Milk Makeup offers a comprehensive portfolio of products and services, including Hydro Grip Hydrating Primer, Cooling Water Jelly Tint, Hydro Grip Set + Refresh Spray, KUSH Mascara, and Odyssey Lip Oil Gloss. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
12-hour hydrating primer for makeup base and hold.
Jelly blush and lip stain for color and hydration.
Hydrating spray to set makeup and refresh skin.
Volumizing mascara for lash enhancement and length.
Hydrating lip gloss with color and shine options.
Unlock access to complete
Funding Insights of Milk Makeup
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2019 | Amount | Series A - Milk Makeup | Valuation | Amorepacific Group | |
| Jan, 2017 | Amount | Series A - Milk Makeup | Valuation | Main Post Partners |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Milk Makeup
Milk Makeup has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Amorepacific Group, Waldencast and Main Post Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investment partnerships are offered to consumer industry businesses.
|
Founded Year | Domain | Location | |
|
Private equity firm focused on growth-stage companies
|
Founded Year | Domain | Location | |
|
Startups in beauty and wellness are accelerated by Waldencast.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Milk Makeup
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Milk Makeup
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Milk Makeup Comparisons
Competitors of Milk Makeup
Milk Makeup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
|
|
| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
|
|
| domain | founded_year | HQ Location |
Multi-category color cosmetics are provided by an internet-first brand.
|
|
| domain | founded_year | HQ Location |
Makeup products are recommended online based on personal quizzes.
|
|
| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
|
|
| domain | founded_year | HQ Location |
Manufacturer of beauty care products for women
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Milk Makeup
Frequently Asked Questions about Milk Makeup
When was Milk Makeup founded?
Milk Makeup was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Milk Makeup located?
Milk Makeup is headquartered in New York, United States. It is registered at New York, New York, United States.
What does Milk Makeup do?
Milk Makeup, a subsidiary of Milk Studios, is an award-winning private label brand of color cosmetics. They sell products for face, eyes, and lips and are sold both on their web store as well as through Sephora, Urban Outfitters stores, and Birchbox SOHO across the US. They claim to use natural oils, fruit and vegetable butter as their ingredients in their line of products with over 60 products being vegan. Their products are developed in-house at Milk Studios in NYC. As of Feb17, they do not ship internationally.
Who are the top competitors of Milk Makeup?
Milk Makeup's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
What products or services does Milk Makeup offer?
Milk Makeup offers Hydro Grip Hydrating Primer, Cooling Water Jelly Tint, Hydro Grip Set + Refresh Spray, KUSH Mascara, and Odyssey Lip Oil Gloss.
Who are Milk Makeup's investors?
Milk Makeup has 4 investors. Key investors include Amorepacific Group, Waldencast, Main Post Partners, and ACG Partners.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.