About Mirooh
Mirooh is a Consumer company based in Gurugram (India) founded in 2022. It operates as an online platform selling Indian-inspired cushions, curtains, and home decor items. It operates on a D2C model. Its Indian entity Mahamaya Global Private Limited reported revenue of ₹49.9 Lakh. Mirooh offers products and services including Cushions, Curtains, Bolsters, Table Linen, and WallArts. Its focus areas include Gifting, Personalized Gifts, Home Accessories and Ecommerce. Its competitors include Wakefit, 10Club, Nestasia, Frido and Ellementry and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
MiRooh is an online retailer specializing in home decor products like cushions, curtains, and bolsters, inspired by Indian traditional crafts. Based in Gurgaon, India, it blends heritage designs with modern aesthetics for contemporary homes. The company operates through direct online sales, offering various collections and gifting options to customers seeking luxury and comfort.
- Headquarters Gurugram, India
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website mirooh.in
- Social Instagram
- Legal Name Mahamaya Global Private Limited
- Date of Incorporation 23 May, 2003
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹49.9 Lakh
FY 2024 · -17% YoY
- Net Loss-₹23.1 Lakh
FY 2024 · -46% margin
- EBITDA-₹22.3 Lakh
FY 2024 · -45% margin
Associated legal entities of Mirooh
Mirooh operates through Mahamaya Global Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Mahamaya Global Private Limited CIN U70101DL2003PTC120495 | Active | 23 May 2003 | New Delhi, Delhi | ₹0.5 Cr | – | 3 | View details |
Products & Services of Mirooh
Mirooh offers a comprehensive portfolio of products and services, including Cushions, Curtains, Bolsters, Table Linen, and WallArts.
Decorative items for enhancing home comfort and style
Window coverings with intricate designs for rooms
Pillow-like accessories for seating and support
Fabrics for tables to add elegance and protection
Art pieces for wall decoration in various styles
Board of directors of Mahamaya Global Private Limited (Mirooh)
Mahamaya Global Private Limited is the primary company behind Mirooh. The board of Mahamaya Global Private Limited currently have 3 directors; the longest-serving is Ranju Dhingra, appointed in 2020. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ranju Dhingra DIN 00066613 | Director | 10 Aug 2020 | 6 yrs 2 mo | Mahamaya Global Private Limited |
| Sanchay Dhingra DIN 03547209 | Director | 10 Aug 2020 | 6 yrs 2 mo | Mahamaya Global Private Limited |
| Sadhvi Dhingra DIN 10385346 | Director | 15 Nov 2023 | 2 yrs 11 mo | Mahamaya Global Private Limited |
Financials of Mirooh
Figures of Mahamaya Global Private Limited, the primary company behind Mirooh, for FY 2024. Revenue was ₹49.9 Lakh (-17% year on year). Net loss was -₹23.1 Lakh (-46% margin). EBITDA was -₹22.3 Lakh (-45% margin). Revenue has grown at a compounded annual rate of +37% over three years.
- ₹49.9 LakhRevenue · FY 2024 · -17% YoY
- -₹23.1 LakhNet loss · -46% margin
- -₹22.3 LakhEBITDA · -45% margin
- ₹10 LakhPaid-up capital
- +37%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Mahamaya Global Private Limited are on its company page.
Detailed financial statements for Mirooh
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Mirooh
Mirooh has 10 listed competitors in our database, 8 of them funded. They include Wakefit, 10Club, Nestasia, Frido and Ellementry, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wakefit.co | 2016 | Bengaluru, India | $105.02M | 1,982 | An internet first brand company offering customized mattresses | |
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| nestasia.in | 2018 | Kolkata, India | $12.4M | 164 | Internet-first brand of multi-category home improvement products | |
| myfrido.com | 2015 | Pune, India | $23.24M | 271 | Ergonomic products for pain relief and posture support are provided. | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. | |
| pelicanessentials.com | 2018 | Bengaluru, India | $508,402 | – | Internet first brand offering furniture products | |
| inm.net.in | 2009 | Mumbai, India | – | 67 | Multi-category home decor and interior products are provided online. | |
| wallmantra.com | 2017 | Delhi, India | $268,494 | – | Home furnishing and decor products are offered online. | |
| nestroots.com | 2016 | Gurugram, India | $522,229 | – | Home improvement products are sold via an online platform. | |
| karighar.co.in | 2018 | New Delhi, India | – | 81 | Sells handcrafted lifestyle items, supports artisans, focuses on eco-friendly production. |
Detailed competitors of Mirooh
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
10 companies that operate in the same segment as Mirooh (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Mirooh
Mirooh was founded in 2022.
Mirooh is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
The primary company behind Mirooh, Mahamaya Global Private Limited, reported revenue of ₹49.9 Lakh for FY 2024, down 17% year on year.
MiRooh is an online retailer specializing in home decor products like cushions, curtains, and bolsters, inspired by Indian traditional crafts. Based in Gurgaon, India, it blends heritage designs with modern aesthetics for contemporary homes. The company operates through direct online sales, offering various collections and gifting options to customers seeking luxury and comfort.
Mirooh offers Cushions, Curtains, Bolsters, Table Linen, and WallArts.
Mirooh operates through Mahamaya Global Private Limited.
The legal entities of Mirooh currently have 3 directors, including Ranju Dhingra, Sadhvi Dhingra, Sanchay Dhingra.