About NewBrand
NewBrand is a Media & Entertainment company based in Washington (United States) founded in 2010, and was acquired by Sprinklr in June 2015. Customer reviews from social media are analyzed for service industries. It operates in the Media & Entertainment and Technology sectors. NewBrand has raised $32.23 million across 3 funding rounds from investors including Sprinklr, NEA and Revolution. The company has 68 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is NEWBRANDANALYTICS, INC. Its competitors include Sprout Social, Launchmetrics and CreativeX; 3 of its 3 listed competitors have raised funding.
Company details
NewBrand provides a monitoring and analysis product that mines customer reviews from social sites like Yelp, Facebook, Twitter, Trip Advisor. The companys flagship product, called Social Guest Satisfaction, harvests credible customer feedback and then uses patent-pending algorithms to interpret, qualify, and categorizes each customer mention. The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt Hotels, Hersha, Ruby Tuesday, Darden, Dicks Sporting Goods, the District of Columbia and many more. Angels include Barry Sternlicht, Ted Leonsis, Neil Shah. Acquired by Sprinklr to build its contextual and predictive analytics platform.
- Headquarters Washington, United States
- Employees 68
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website newbrandanalytics.com
- Social LinkedIn X Facebook
- Acquired by Sprinklr (Jun 2015)
- Legal Name Newbrandanalytics, Inc.
Funding Insights of NewBrand
NewBrand has successfully raised a total of $32.23M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round of $5.03 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.23M
- Total Rounds 3
- Last Round Private Equity Round — $5.03M
- First Round $23.19M
(Oct 2011)
- Investors Count 3
All 3 funding rounds of NewBrand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $5.03M | Private Equity Round | – | – | – |
| May 2013 | $4M | Series B | – | – | – |
| Oct 2011 | $23.19M | Series B | – | New Enterprise Associates, Revolution | – |
4 investors in total: 4 institutional.
Investors in NewBrand
NewBrand has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Sprinklr, NEA and Revolution.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Revolution is recognized as a D.C.-based investment firm. | revolution.com | Washington, Dc, United States | ||
Seed & early-stage VC firm investing in the US | tefunds.com | San Mateo, United States | ||
Cloud-based customer experience management software is provided for brands. | 2009 | sprinklr.com | New York, United States |
Investor details for NewBrand
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Timeline of NewBrand
4 dated milestones of NewBrand across 5 years, from founding to its latest funding, stage changes and deals.
- Founded NewBrand is founded.
- Funding First funding round of $23.2M.
- Funding Latest funding round, Private Equity Round, of $5.0M.
- Exit Acquired by Sprinklr.
Competitors of NewBrand
NewBrand has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, Launchmetrics and CreativeX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. |
Detailed competitors of NewBrand
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of NewBrand
Websites that share an audience with NewBrand (newbrandanalytics.com).
Websites whose visitors overlap most with NewBrand. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| crimsonhexagon.com | 100% | View details | |||
kaushik.net | kaushik.net | 96% | #786,406 | – | |
brandanalytics.com.br | brandanalytics.com.br | 69% | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as NewBrand (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Newbrand
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Frequently Asked Questions about NewBrand
NewBrand was founded in 2010 and raised its 1st funding round 1 year after it was founded.
NewBrand is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
NewBrand is a funded company, having raised a total of $32.23M across 3 funding rounds to date. The company's 1st funding round was a Series B of $23.19M, raised on Oct 2011.
NewBrand has 68 employees.
NewBrand provides a monitoring and analysis product that mines customer reviews from social sites like Yelp, Facebook, Twitter, Trip Advisor. The companys flagship product, called Social Guest Satisfaction, harvests credible customer feedback and then uses patent-pending algorithms to interpret, qualify, and categorizes each customer mention. The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt Hotels, Hersha, Ruby Tuesday, Darden, Dicks Sporting Goods, the District of Columbia and many more. Angels include Barry Sternlicht, Ted Leonsis, Neil Shah. Acquired by Sprinklr to build its contextual and predictive analytics platform.
NewBrand's top competitors include Sprout Social, CreativeX and Launchmetrics.
NewBrand has 4 investors. Key investors include Sprinklr, NEA, Revolution, and The Entrepreneurs' Fund.
NewBrand operates through Newbrandanalytics, Inc..
Yes. NewBrand was acquired by Sprinklr in June 2015.