About NuORDER
NuORDER is a company based in Los Angeles (United States) founded in 2011 was acquired by Lightspeed in June 2021. NuORDER has raised $71 million across 4 funding rounds from investors including Creative Artists Agency, Lightspeed HQ and NewSpring Capital. NuORDER offers products and services including Wholesale eCommerce, Advanced Sales Tools, Order Management, and Assortments Platform. NuORDER operates in a competitive market with competitors including Global-e, Cart.com, AnyMind Group, BigCommerce and ShopUp, among others.
- Headquarter Los Angeles, United States
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Phoneβ’β’β’β’ β’β’β’β’
- Website nuorder.com
- Social LinkedIn X Facebook Instagram
- Acquired by Lightspeed (Jun 2021)
- Legal Name Nuorder, Inc.
- Total Equity Funding$71M (USD)
in 4 rounds
- Latest Funding Round$45M (USD), Series C
Mar 2021
- InvestorsCreative Artists Agency
& 18 more
- Acquired byLightspeed
(Jun 2021)
Products & Services of NuORDER
NuORDER offers a comprehensive portfolio of products and services, including Wholesale eCommerce, Advanced Sales Tools, Order Management, and Assortments Platform.
Enables 24/7 online ordering and branded wholesale websites.
Provides pricing, discounts, and sales trend tracking features.
Handles order processing and fulfillment for retailers.
Assists in data-driven buying decisions and inventory allocation.
Funding Insights of NuORDER
NuORDER has successfully raised a total of $71M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $45 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $71M
- Total Rounds 4
- Last Round Series C β $45M
- First Round $3M
(Nov 2012)
- Investors Count 18
All 4 funding rounds of NuORDER with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $45M | Series C | β | Imaginary, Brighton Park Capital | β |
| Dec 2018 | $15M | Series C | β | NewSpring | |
| Aug 2017 | $8M | Series B | β | Argentum Group | |
| Nov 2012 | $3M | Series A | β | Upfront Ventures |
19 investors in total: 12 institutional and 7 angel.
Investors in NuORDER
NuORDER has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Creative Artists Agency, Lightspeed HQ and NewSpring Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focusing on lower-middle market growth, healthcare, and various strategies. | – | newspringcapital.com | - | |
Venture capital funding is provided to early-stage companies. | – | upfront.com | Los Angeles, United States | |
Multiple sectors are invested in by the private equity firm. | – | argentumgroup.com | New York, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
US focused Seed and early-stage stage VC firm | – | cowboy.vc | Palo Alto, United States | |
Investing in early-stage tech companies and ideas. | – | boxgroup.com | - | |
- | – | davidtisch.com | - | |
Retail and technology startups are funded by Imaginary venture capital. | – | imaginary.co | New York, United States | |
Brighton Park Capital is focused on growth equity investments. | – | bpc.com | Greenwich, United States | |
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | caa.com | Los Angeles, United States |
Investor details for NuORDER
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of NuORDER
599 people are tracked at NuORDER (131 in leadership, 8 in board & advisors, 460 in team).
| Name | Role | Group |
|---|---|---|
Caroline Leblanc | Director, Revenue Operations | Leadership |
Andrew Harris | Director, Revenue Operations - Planning And Insights | Leadership |
Rahim Abbasli | Director Of Risk And Analytics | Leadership |
Jackson Versitano | Senior Director, UK & Roemea, Hospitality | Leadership |
Francois Joly | Senior Director, Data Solutions And Architecture | Leadership |
Cristina Astorri | Senior Director Of Marketing - EMEA | Leadership |
Barry Beldam | Engineering Director, Payments | Leadership |
Tomasz Dubik | Director, Development | Leadership |
Elina Barklon | Internal Communications Director | Leadership |
Mark Charge | Director, Strategy And Operations | Leadership |
Natalie M. | Lead Sales Talent Acquisition Partner | Leadership |
Sarka Urbankova | Talent Acquisition Partner | Leadership |
Anita Nguyen | Talent Acquisition Partner | Leadership |
Karine Mekhdjian | Senior Talent Acquisition Partner | Leadership |
JD Saint-Martin | President | Leadership |
Gabriel Benavides | Chief Revenue Officer | Leadership |
Dax Dasilva | Founder & CEO | Leadership |
Asha Bakshani | CFO | Leadership |
Ewout van Rossum | Director Retail EMEA | Leadership |
Jacqueline Cook | Senior Director Marketing Operations | Leadership |
579 more people are available in the full profile.
Complete people profiles for NuORDER
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of NuORDER
4 dated milestones of NuORDER across 10 years, from founding to its latest funding, stage changes and deals.
- Founded NuORDER is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series C, of $45.0M.
- Exit Acquired by Lightspeed.
Competitors of NuORDER
NuORDER operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, Cart.com, AnyMind Group, BigCommerce and ShopUp, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| global-e.com | 2013 | London, United Kingdom | $100M | 53 | Software solutions for cross-border e-commerce industries are provided. | |
| cart.com | 2020 | Austin, United States | $481.56M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| anymindgroup.com | 2016 | Singapore | $79.7M | – | Platforms for e-commerce, marketing, and manufacturing are provided. | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| shopup.org | 2017 | Dhaka, Bangladesh | $198.12M | – | ShopUp is focused on empowering small businesses through technology. | |
| anscommerce.com | 2017 | Gurugram, India | $2.52M | 45 | E-commerce solutions and logistics are provided for online businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| mirakl.com | 2012 | Paris, France | $948.18M | – | Cloud-based e-commerce solutions for marketplace businesses are provided. | |
| pattern.com | 2013 | Lehi, United States | $277M | 166 | Software suite solutions are provided for brands and e-commerce businesses. | |
| zubale.com | 2018 | Mexico | $72.3M | – | Platform offering retail sales enablement and reward software |
Detailed competitors of NuORDER
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of NuORDER
The website of NuORDER (nuorder.com) receives about 683.3K visits a month and ranks #49,872 among all websites worldwide, #2,455 in Fashion and Apparel.
- Monthly visits683.3K
▲ 16.3% vs previous month
- Unique visitors125.6K
per month
- Global rank#49,872
among all websites
- Category rank#2,455
Lifestyle · Fashion and Apparel
- Bounce rate19%
- Pages per visit12.8
- Average visit8 min 51 sec
- DevicesDesktop 82% Β· Mobile 18%
Websites whose visitors overlap most with NuORDER. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| brandboom.com | 100% | 118.5K | #210,297 | View details | |
| joor.com | 94% | 113.1K | #415,050 | View details | |
source-fashion.com | source-fashion.com | 93% | – | #1,141,617 | β |
vintagewholesalesupplyltd.com | vintagewholesalesupplyltd.com | 93% | – | #253,391 | β |
| ladivine.com | 92% | – | #304,989 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 34 similar websites and full traffic analytics for NuORDER
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Nuorder
Complete news archive for NuORDER
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to NuORDER
10 companies that operate in the same segment as NuORDER (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about NuORDER
NuORDER was founded in 2011 and raised its 1st funding round 1 year after it was founded.
NuORDER is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
NuORDER is a funded company, having raised a total of $71M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Nov 2012.
Founded in 2011 and based in Los Angeles, United States, NuORDER operates in the software sector focused on business-to-business commerce. Buyers and sellers are connected through its platform, which offers tools for digital trade shows, virtual showrooms, and assortment visualization. Various B2B sales processes are facilitated, including order management and product discovery, to support wholesale operations across industries.
NuORDER's top competitors include CommerceIQ, ShopUp and Global-e.
NuORDER offers Wholesale eCommerce, Advanced Sales Tools, Order Management, and Assortments Platform.
NuORDER has 19 investors. Key investors include Creative Artists Agency, Lightspeed HQ, NewSpring Capital, Upfront Ventures, and Argentum Group.
NuORDER operates through Nuorder, Inc..
Yes. NuORDER was acquired by Lightspeed in June 2021.
The website of NuORDER receives about 683 thousand visits a month and ranks #49,872 among all websites worldwide.

