NuORDER

Los Angeles, United States Founded: 2011 • Age: 15 yrs Acquired By Lightspeed
Software solutions for B2B sales are provided by NuORDER.

About NuORDER

NuORDER is a company based in Los Angeles (United States) founded in 2011 was acquired by Lightspeed in June 2021. NuORDER has raised $71 million across 4 funding rounds from investors including Creative Artists Agency, Lightspeed HQ and NewSpring Capital. NuORDER offers products and services including Wholesale eCommerce, Advanced Sales Tools, Order Management, and Assortments Platform. NuORDER operates in a competitive market with competitors including Global-e, Cart.com, AnyMind Group, BigCommerce and ShopUp, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Retail
  • Website category Lifestyle · Fashion and Apparel
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website nuorder.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Lightspeed (Jun 2021)
  • Legal Name Nuorder, Inc.
Key Metrics

Products & Services of NuORDER

NuORDER offers a comprehensive portfolio of products and services, including Wholesale eCommerce, Advanced Sales Tools, Order Management, and Assortments Platform.

Wholesale eCommerce
Ecommerce Platform

Enables 24/7 online ordering and branded wholesale websites.

Advanced Sales Tools
Sales Management

Provides pricing, discounts, and sales trend tracking features.

Order Management
Operational Tools

Handles order processing and fulfillment for retailers.

Assortments Platform
Buying Tools

Assists in data-driven buying decisions and inventory allocation.

Funding Insights of NuORDER

NuORDER has successfully raised a total of $71M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $45 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $71M
  • Total Rounds 4
  • Last Round Series C β€” $45M
  • First Round $3M

    (Nov 2012)

  • Investors Count 18

All 4 funding rounds of NuORDER with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2021$45MSeries C–Imaginary, Brighton Park Capital
–
Dec 2018$15MSeries C–NewSpring
Aug 2017$8MSeries B–Argentum Group
Nov 2012$3MSeries A–Upfront Ventures
Valuation history

19 investors in total: 12 institutional and 7 angel.

Investors in NuORDER

NuORDER has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Creative Artists Agency, Lightspeed HQ and NewSpring Capital.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Investment firm focusing on lower-middle market growth, healthcare, and various strategies.
–newspringcapital.com-
Venture capital funding is provided to early-stage companies.
–upfront.comLos Angeles, United States
Multiple sectors are invested in by the private equity firm.
–argentumgroup.comNew York, United States
Multiple sectors are targeted for venture capital investments by Greycroft.
–greycroft.comNew York, United States
US focused Seed and early-stage stage VC firm
–cowboy.vcPalo Alto, United States
Investing in early-stage tech companies and ideas.
–boxgroup.com-
-
–davidtisch.com-
Retail and technology startups are funded by Imaginary venture capital.
–imaginary.coNew York, United States
Brighton Park Capital is focused on growth equity investments.
–bpc.comGreenwich, United States
Creative Artists Agency is engaged in talent representation and brand management.
1975caa.comLos Angeles, United States
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Investor details for NuORDER

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  • Round participation
  • Investor portfolios
  • Co-investor network

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People of NuORDER

599 people are tracked at NuORDER (131 in leadership, 8 in board & advisors, 460 in team).

NameRoleGroup
Caroline Leblanc
Director, Revenue OperationsLeadership
Andrew Harris
Director, Revenue Operations - Planning And InsightsLeadership
Rahim Abbasli
Director Of Risk And AnalyticsLeadership
Jackson Versitano
Senior Director, UK & Roemea, HospitalityLeadership
Francois Joly
Senior Director, Data Solutions And ArchitectureLeadership
Cristina Astorri
Senior Director Of Marketing - EMEALeadership
Barry Beldam
Engineering Director, PaymentsLeadership
Tomasz Dubik
Director, DevelopmentLeadership
Elina Barklon
Internal Communications DirectorLeadership
Mark Charge
Director, Strategy And OperationsLeadership
Natalie M.
Lead Sales Talent Acquisition PartnerLeadership
Sarka Urbankova
Talent Acquisition PartnerLeadership
Anita Nguyen
Talent Acquisition PartnerLeadership
Karine Mekhdjian
Senior Talent Acquisition PartnerLeadership
JD Saint-Martin
PresidentLeadership
Gabriel Benavides
Chief Revenue OfficerLeadership
Dax Dasilva
Founder & CEOLeadership
Asha Bakshani
CFOLeadership
Ewout van Rossum
Director Retail EMEALeadership
Jacqueline Cook
Senior Director Marketing OperationsLeadership

579 more people are available in the full profile.

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Complete people profiles for NuORDER

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of NuORDER

4 dated milestones of NuORDER across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded NuORDER is founded.
  2. Funding First funding round of $3.0M.
  3. Funding Latest funding round, Series C, of $45.0M.
  4. Exit Acquired by Lightspeed.

Competitors of NuORDER

NuORDER operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, Cart.com, AnyMind Group, BigCommerce and ShopUp, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
global-e.com2013London, United Kingdom$100M53
Software solutions for cross-border e-commerce industries are provided.
cart.com2020Austin, United States$481.56M998
Software suite solutions are provided for e-commerce businesses.
anymindgroup.com2016Singapore$79.7M–
Platforms for e-commerce, marketing, and manufacturing are provided.
bigcommerce.com2009Austin, United States$233.45M1,321
SaaS-based software suites for e-commerce operations are provided.
shopup.org2017Dhaka, Bangladesh$198.12M–
ShopUp is focused on empowering small businesses through technology.
anscommerce.com2017Gurugram, India$2.52M45
E-commerce solutions and logistics are provided for online businesses.
commerceiq.ai2012Mountain View, United States$195.5M256
AI platform for retail ecommerce management and optimization is provided.
mirakl.com2012Paris, France$948.18M–
Cloud-based e-commerce solutions for marketplace businesses are provided.
pattern.com2013Lehi, United States$277M166
Software suite solutions are provided for brands and e-commerce businesses.
zubale.com2018Mexico$72.3M–
Platform offering retail sales enablement and reward software
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Detailed competitors of NuORDER

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
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  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of NuORDER

The website of NuORDER (nuorder.com) receives about 683.3K visits a month and ranks #49,872 among all websites worldwide, #2,455 in Fashion and Apparel.

  • Monthly visits
    683.3K

    ▲ 16.3% vs previous month

  • Unique visitors
    125.6K

    per month

  • Global rank
    #49,872

    among all websites

  • Category rank
    #2,455

    Lifestyle · Fashion and Apparel

Similar websites

Websites whose visitors overlap most with NuORDER. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
brandboom.com
100%
118.5K#210,297View details
joor.com
94%
113.1K#415,050View details
source-fashion.com
source-fashion.com
93%
–#1,141,617–
vintagewholesalesupplyltd.com
vintagewholesalesupplyltd.com
93%
–#253,391–
ladivine.com
92%
–#304,989View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 34 similar websites and full traffic analytics for NuORDER

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 34 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Nuorder

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Complete news archive for NuORDER

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to NuORDER

10 companies that operate in the same segment as NuORDER (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Integrated logistics services including parcel delivery and warehousing are provided.
2011Gurugram, Haryana, IndiaUSD 1.25 BUSD 1.12 B62,070
E-commerce storefront solutions are provided for online businesses.
2006Ottawa, Ontario, CanadaUSD 122.25 MUSD 8.45 B8,100
E-commerce tools for shipping, marketing, and financial services are provided.
2012Gurugram, Haryana, IndiaUSD 344.42 MUSD 135.47 M800
Express delivery logistics solutions are provided for businesses and individuals.
2015Bengaluru, Karnataka, IndiaUSD 246.8 MUSD 447.86 M–
Purchase financing solutions are offered to businesses via installment payments.
2019Dubai, Dubai, United Arab EmiratesUSD 837 M––
SaaS email marketing solutions are offered to e-commerce businesses.
2012Boston, Massachusetts, United StatesUSD 778.5 MUSD 1.23 B2,180
Platform acquiring Amazon FBA brands
2018Walpole, Massachusetts, United StatesUSD 3.35 B–1
Delivery channels management software is provided for restaurants.
2015Bengaluru, Karnataka, IndiaUSD 32.32 MUSD 2.97 M171
Point-of-sale financing is facilitated via an online platform for retailers.
2016Los Angeles, California, United StatesUSD 158.63 M–128
Digital consumer brands are acquired and enabled by technology platform.
2004Manchester, Greater Manchester, United KingdomUSD 722.56 MUSD 2.32 B6,790
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Frequently Asked Questions about NuORDER

NuORDER was founded in 2011 and raised its 1st funding round 1 year after it was founded.

NuORDER is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

NuORDER is a funded company, having raised a total of $71M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Nov 2012.

Founded in 2011 and based in Los Angeles, United States, NuORDER operates in the software sector focused on business-to-business commerce. Buyers and sellers are connected through its platform, which offers tools for digital trade shows, virtual showrooms, and assortment visualization. Various B2B sales processes are facilitated, including order management and product discovery, to support wholesale operations across industries.

NuORDER's top competitors include CommerceIQ, ShopUp and Global-e.

NuORDER offers Wholesale eCommerce, Advanced Sales Tools, Order Management, and Assortments Platform.

NuORDER has 19 investors. Key investors include Creative Artists Agency, Lightspeed HQ, NewSpring Capital, Upfront Ventures, and Argentum Group.

NuORDER operates through Nuorder, Inc..

Yes. NuORDER was acquired by Lightspeed in June 2021.

The website of NuORDER receives about 683 thousand visits a month and ranks #49,872 among all websites worldwide.

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