About Ometria Technologies
Ometria Technologies is a Retail company based in United Kingdom founded in 2013 by James Dunford Wood, Ivan Mazour, and Djalal Lougouev. It operates as a provider of customer data platform for online retailers. It operates in the Retail and Technology sectors. Ometria Technologies has raised $71.4 million across 6 funding rounds from investors including Canadian Imperial Bank of Commerce, Adjuvo and InfraVia Capital Partners. The company has 107 employees. Ometria Technologies was last valued at $20.47 million in April 2017. Its chief executive is Ivan Mazour. Its website ometria.com draws about 56 thousand monthly visits. Ometria Technologies offers products and services including Ometria Platform, Architect AI, and Experience Orchestration. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Specific and E-Commerce Enablers. Its legal entity is OMETRIA LTD. Its competitors include CallidusCloud, Yodle, RELEX, Zenput and Drata and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Founded in 2013 in the United Kingdom, Ometria Technologies operates as a provider of customer data platforms tailored for e-commerce. Analytics tools are supplied to monitor customer behaviors and product performance, alongside customizable dashboards for tracking key performance indicators, customer lifetime value, and insights into products and categories. Funnel analysis is enabled for customer journeys across various channels, with pricing structured on a subscription basis.
- Headquarters United Kingdom
- Employees 107
- Founders James Dunford Wood, Ivan Mazour, Djalal Lougouev
- Stage Minicorn
- SectorsRetailTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website ometria.com
- Social LinkedIn X Facebook
- Legal Name Ometria Ltd
- Date of Incorporation 23 Jan, 2013
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$16.15 M (USD)8as on Dec 31, 2023
- Net Profit-$7.86 M (USD)36as on Dec 31, 2023
- EBITDA-$8.79 M (USD)28as on Dec 31, 2023
- Total Equity Funding$71.4M (USD)
in 6 rounds
- Latest Funding Round$9.99M (USD), Debt – Conventional
Sep 2023
- InvestorsCanadian Imperial Bank of Commerce
& 58 more
- Employee Count107
Products & Services of Ometria Technologies
Ometria Technologies offers a comprehensive portfolio of products and services, including Ometria Platform, Architect AI, and Experience Orchestration.
Manages data consolidation and insights for retail marketing.
Delivers predictive analytics for customer experiences in retail.
Facilitates cross-channel personalization and campaign delivery.
Funding Insights of Ometria Technologies
Ometria Technologies has successfully raised a total of $71.4M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $9.99 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $71.4M
- Total Rounds 6
- Last Round Debt – Conventional — $9.99M
- First Round $1.9M
(Mar 2014)
- Investors Count 59
All 6 funding rounds of Ometria Technologies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $9.99M | Debt – Conventional | – | – | |
| Nov 2021 | $40M | Series C | – | InfraVia Capital Partners | |
| Sep 2019 | $21M | Series B | – | Octopus Ventures | |
| Apr 2017 | $6M | Series A | $20.47M | Summit Action | |
| Sep 2015 | $2.5M | Seed | $11.46M | Inventure Partners | |
| Mar 2014 | $1.9M | Seed | $••••• | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2017 | $20.47M | •••••••• |
| Sep 2015 | $11.46M | •••••••• |
| Mar 2014 | $••••• | •••••••• |
Full valuation and stage history of Ometria Technologies
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Last known valuation $20.47M (Apr 2017). 59 investors in total: 14 institutional and 45 angel.
Investors in Ometria Technologies
Ometria Technologies has secured backing from 59 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Adjuvo and InfraVia Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and infrastructure fund focused on multiple sectors | – | infraviacapital.com | Paris, France | |
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - | |
Summit Action is engaged in investment advisory services. | – | summitaction.com | Eden, United States | |
London-based startups in CleanTech, Manufacturing, and Media sectors are funded. | 2015 | adjuvo.com | London, United Kingdom | |
Debt financing is provided to European tech companies. | – | clpgrowth.com | London, United Kingdom | |
Investment in cybersecurity, retail technologies, and emerging sectors through venture capital. | – | brpx.com | - | |
Seed-stage tech-focused VC firm investing primarily in the UK | – | samos.vc | London, United Kingdom | |
Venture capital investments are focused on AI-powered enterprise software. | – | beaconcapital.co.uk | London, United Kingdom | |
Venture capital fund focused on SaaS, AI, blockchain, gaming, fintech, and multiple sectors | – | fomcap.com | London, United Kingdom | |
Tech focused VC firm investing in early stage companies in Russia and parts of Europe | – | inventurepartners.com | Moscow, Russia |
Investor details for Ometria Technologies
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People of Ometria Technologies
38 people are tracked at Ometria Technologies (15 in leadership, 23 in team); the tracked headcount is 107.
| Name | Role | Group |
|---|---|---|
James Dunford Wood | Co-Founder | Leadership |
Ivan Mazour | Co-Founder & CEO | Leadership |
Djalal Lougouev | Co-Founder & Chief Strategy Officer | Leadership |
Bruno Gomes | Director Of Engineering | Leadership |
Joshua Pierson | Business Development Director | Leadership |
Will Grant | Sales Director | Leadership |
Rob Lord | Global VP Sales Engineering at Ometria | Leadership |
Isabella McKeon | VP Sales, North America | Leadership |
Markus Plattner | CTO | Leadership |
Jess Wright | Chief People Officer | Leadership |
Xenia Ilyasova | Chief Financial Officer | Leadership |
Silvia Paulet | Talent Partner | Leadership |
Hannah Stacey | Strategy & Product Marketing Director | Leadership |
Hannah Goring | Senior People Partner | Leadership |
Olivia Henderson | Chief Of Staff | Leadership |
Aditya Arisetty | Engineering Manager | Team |
Bruno Tavares | Platform Engineer | Team |
Armaan K. | Business Development | Team |
Péter Horváth | Senior Backend Engineer | Team |
Sebastiaan (Bas) de Beer | Engineering Manager | Team |
18 more people are available in the full profile.
Complete people profiles for Ometria Technologies
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Timeline of Ometria Technologies
4 dated milestones of Ometria Technologies across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Ometria Technologies is founded.
- Funding First funding round of $1.9M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional, of $10.0M.
Competitors of Ometria Technologies
Ometria Technologies has 10 listed competitors in our database, 10 of them funded. They include CallidusCloud, Yodle, RELEX, Zenput and Drata, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| yodle.com | 2005 | New York, United States | $43.6M | 1,065 | Online marketing service provider to local businesses | |
| relexsolutions.com | 2005 | Helsinki, Finland | $816.41M | 169 | Unified platform for retail and supply chain planning is offered. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. | |
| drata.com | 2020 | San Diego, United States | $328.24M | 393 | Risk assessment and management solutions are provided for enterprises. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| bizom.com | 2008 | Bengaluru, India | $19.18M | 401 | Retail intelligence platform is developed for brands and B2B retailers. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| zeotap.com | 2014 | Berlin, Germany | $116.93M | 62 | An AI-based customer data intelligence platform is offered for businesses. | |
| vendhq.com | 2010 | San Francisco, United States | $45.86M | 38 | Cloud-based retail POS solutions |
Detailed competitors of Ometria Technologies
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Web traffic of Ometria Technologies
The website of Ometria Technologies (ometria.com) receives about 56K visits a month and ranks #863,749 among all websites worldwide, #3,814 in Marketing and Advertising.
- Monthly visits56K
▲ 74% vs previous month
- Unique visitors14.4K
per month
- Global rank#863,749
among all websites
- Category rank#3,814
Business and Consumer Services · Marketing and Advertising
- Bounce rate43%
- Pages per visit2.2
- Average visit27 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Ometria Technologies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| happydemics.com | 100% | 18.9K | #1,455,231 | View details | |
| mrweb.com | 96% | 28.1K | #1,141,831 | View details | |
| minewhat.com | 64% | – | – | View details | |
bhc3.com | bhc3.com | 59% | – | #7,307,612 | – |
kartra.com | kartra.com | 59% | – | #33,188 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Ometria Technologies
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Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Ometria Technologies (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | 2,684 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Uusimaa, Finland | USD 816.41 M | USD 247.75 M | 2,302 |
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Related news about Ometria Technologies
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Frequently Asked Questions about Ometria Technologies
Ometria Technologies was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Ometria Technologies is headquartered in United Kingdom.
Ivan Mazour is the current CEO of Ometria Technologies. They have also founded this company.
Ometria Technologies is a funded company, having raised a total of $71.4M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.9M, raised on Mar 2014.
Ometria Technologies has 107 employees.
Annual revenue of Ometria Technologies is $16.15M as on Dec 31, 2023.
Founded in 2013 in the United Kingdom, Ometria Technologies operates as a provider of customer data platforms tailored for e-commerce. Analytics tools are supplied to monitor customer behaviors and product performance, alongside customizable dashboards for tracking key performance indicators, customer lifetime value, and insights into products and categories. Funnel analysis is enabled for customer journeys across various channels, with pricing structured on a subscription basis.
Ometria Technologies offers Ometria Platform, Architect AI, and Experience Orchestration.
Ometria Technologies has 59 investors. Key investors include Canadian Imperial Bank of Commerce, Adjuvo, InfraVia Capital Partners, Octopus Ventures, and Summit Action.
The valuation of Ometria Technologies is $20.47M as of Apr 2017.
Ometria Technologies operates through Ometria Ltd.